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Technical Specifications 2018

Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

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Page 1: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

Technical Specifications 2018

Page 2: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

PREAMBLE

FranceTV Publicité is a member of the ARPP (an advertising self-regulatory body) and follows their ethical standards. This is why only advertisements that has been cleared by the ARPP can be displayed on the network’s digital media.

All in-stream video campaigns are served via VAST 2.0.

The FTV player (only on France Télévisions websites) is only VPAID compliant on desktop. For Rich Media formats, we work with all platforms on the market : Piximedia, MassMotion, Sizmek (ex-Mediamind), Weborama, Doubleclick, Sticky Ads, Adrime, Teads, Kpsule, etc.For campaigns with behavioural targeting, FranceTV Publicité uses their own DMP based on Krux technology.

2018 campaign 2

Page 3: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

Sum

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Video Specifications .................................................................................. P. 18PRE-ROLL (OR BILLBOARD) ................................................................................. P. 19 Video Specifications ................................................................................................. P. 20

Mobile/Tablet Specifications ..................................................... P. 15MOBILE INTERSTITIALS (IMAGE) ...................................................................... P. 16TABLET INTERSTITIALS (IMAGE) ........................................................................ P. 17

Display Specifications .......................................................................... P. 05LEADERBOARD / SUPER LEADERBOARD ................................................ P. 06MASTHEAD ...................................................................................................................... P. 06MPU 300x250 / DOUBLE MPU 300x600 px ........................................... P. 06INTERSTITIAL HTML5 SITE/IMAGE .................................................................. P. 07MPU 400X400 (only on France.tv) ................................................................... P. 07MASTHEAD 1200x300 (only on France.tv) ............................................... P. 07FOCUS PLAYER 600x200 (only on France.tv) ........................................ P. 08PARALLAX (only on France.tv) ........................................................................... P. 08INTERSTITIALS (WITH VIDEO) ............................................................................. P. 09INBOARD ....................................................................................................................... P. 10PAGE SKINS ..................................................................................................................... P. 11

Please feel free to contact us regarding special formats, or any format that does not appear on this list.

2018 campaign 3

Page 4: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

Digital Advertising FormatsTECHNICAL SPECIFICATIONS

CONDITIONS & DELIVERY OF TECHNICAL ELEMENTS

E-MAIL ADDRESS [email protected]

DEADLINE 72 business hours before the launch of the campaign. Some special formats may be subject to different deadlines.

ELEMENTS TO PROVIDE

Creatives Redirect URL or tracking elements

By default, we accept, per unit (one unit = one line of the signed insertion order): A maximum of 2 redirects; A maximum of 3 creatives;

Unless you request otherwise, creatives will be served equally during the campaign by default.

SPECIFICIATIONS FOR HTML5 CREATIVES

Creatives in HTML5 format must take the following considerations into account: They must be compatible with the majority of web browsers on the market; index.html must be the starting point for HTML5 content; The <noscript> tag should be used to define alternate content; Content should be delivered via ZIP folder containing a maximum of 15 files; Relative file paths should be used in HTML code/script; Any scripts should be written for optimal performance and usability, and can be compressed to optimize the animation as a whole; If the HTML5 content contains any clickthroughs, the clickable area must contain the following javascript code: window.open(document.location.search.substr(1), »_blank »).

General Guidelines :http ://www.iab.com/guidelines/html5-for-digital-advertising-1-0-guidance-for- ad-designers-creativetechnologists/

CONTACTS

CONTACT ROLE PHONE NUMBER E-MAIL ADDRESS

Mohamed HAMDOUN Traffic Operations Manager 01 56 22 65 53 [email protected]

Pierre-Loic BOISSON Traffic Manager 01 56 22 64 64 [email protected]

Thibault CREPIN Traffic Manager 01 56 22 12 72 [email protected]

Rodolphe DUMESNIL Traffic Manager 01 56 22 62 66 [email protected]

Jean-Baptiste NUÑEZ Traffic Manager 01 56 22 12 12 [email protected]

Department E-mail Address: [email protected]

2018 campaign 4

Page 5: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

Display Specifications

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52018 campaign

Page 6: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

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2018 campaign 6

LEADERBOARD / SUPER LEADERBOARD (except France.tv)

MASTHEAD (except on France.tv) MPU 300X250 / DOUBLE MPU 300X600 PX

Dimensions (W x H): Super Leaderboard: 1000x90 px Leaderboard: 728x90 px Weight:

Maximum 60 kb Accepted Formats:

Html 5/GIF/ JPEG/Redirect

Dimensions (W x H): 1000x250 px Weight: Maximum 70 kb Accepted Formats: Html 5/GIF/ JPEG/Redirect

Dimensions (W x H): MPU: 300x250 pxDouble MPU: 300x600 px Weight:

Maximum 70 kb Accepted Formats:

Html 5/GIF/JPEG/Redirect

Double MPU 300x600 px

MPU 300x250 px

Page 7: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

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72018 campaign

INTERSTITIAL HTML5 SITE/IMAGE (outside of France.tv)

MPU 400X400 (only on France.tv) MASTHEAD 1200X300 (only on France.tv)

Dimensions (W x H): Maximum 800x600 Weight:

Maximum 60 kb Accepted Formats:

Html 5/GIF/JPEG

Dimensions (W x H): 400x400 Weight: Maximum 70 kb Accepted Formats: redirect/HTML5/jpeg/gif

Dimensions (W x H): 1200x300 Weight: Maximum 100 kb Accepted Formats: redirect/HTML5/jpeg/gif

Please note: Display time is 10 seconds max.A “direct access” button that gives the user the option to skip the interstitial is included by default.

Page 8: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

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82018 campaign

FOCUS PLAYER 600X200 (only on France.tv)

PARALLAX (only on France.tv and plusbellelavie.fr)

Dimensions (W x H): 600x200

Weight: Maximum 80 kb

Accepted Formats: redirect/HTML5/jpeg/gif

ELEMENTS PROVIDED BY ADVERTISER: Dimensions (W x H): 1200x1000 Weight: Maximum 100Kb Accepted Formats: jpeg/png/jpg

This premium format responds to the user’s scrolling action, displaying dynamically-shifting content as the user navigates vertically through an inset element:

Desktop: 1200x450 on the HP600x225 on the Player page

Mobile: Responsive, 16/9 ratio

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92018 campaign

INTERSTITIAL WITH VIDEO (outside of France.tv)

Background dimensions (W x H): Maximum 1280x880 Weight: Maximum 120 kb Formats accepted: JPEG Video player dimensions (WxH): 700x400 px

Please note: Be sure to add a gradient area along the edges of the background content, and provide a hexadecimal code (such as #000000).A “direct access” button that gives the user the option to skip the interstitial is included by default.

This format consists of 2 elements : a 1280x880 px background jpeg and a 700x400 px video player.If you are not able to provide a background image, we can display the video against a solid background of a hexadecimal colour of your choice.If the video is a replay of a TV commercial, please provide its ARPP number. If not, please ensure the video content is prepared according to our video specifications (see page 19).

Exemple Intersititiel vidéo

✓ ACCEPTED ✗ REJECTED

700 px

400 px

Page 10: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

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102018 campaign 10

INBOARD (Teads Format)

REQUIRED CONTENTAll we need is a video file!

Click here to see the “Video Specifications” table on page 19.

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112018 campaign

Page skins are a high-impact type of advertisement that generally features an arch-shaped banner at the top of the page, as well as one or more other complementary elements. For each of the formats described below, please include a gradient effect in your images, or provide us with a hexadecimal code (such as #FFFFFF) at the time of delivery that complements the aesthetic of your creatives.

Dimensions (W x H): 1600x960 px with main content appearing on 1280 px Weight: Maximum 150 kb Accepted formats: JPEG Accepted tracking types: Pixel and click tracking Possible complementary formats: MPU 300x250 px ou 300x600 px Include a gradient effect in your images, or provide us with a hexadecimal code (such as #FFFFFF) at the time of delivery.

Dimensions (W x H): 1600x960 px with main content appearing on 1280 px Weight: Maximum 150 kb Accepted formats: JPEG Accepted tracking types: Pixel and click tracking Possible complementary formats: MPU 300x250 px ou 300x600 px Include a gradient effect in your images, or provide us with a hexadecimal code (such as #FFFFFF) at the time of delivery.

1600 px

200 px

960 px

300 px

PAGE SKIN Culture Box

PAGE SKIN Météofrance

1600 px

200 px

960 px300 px

Page 12: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

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122018 campaign

Dimensions (W x H): 1750 x 1000 px with main content appearing on 1280 px Weight: Maximum 150 kb Accepted formats: JPEG Accepted tracking types: Pixel and click tracking Possible complementary formats: MPU 300x250 Include a gradient effect in your images, or provide us with a hexadecimal code (such as #FFFFFF) at the time of delivery.

1750 px

1000 px

275 px

225 px

1200 px

PAGE SKIN francetvsport

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132018 campaign

PAGE SKIN La 1ère

PAGE SKIN PBLV

PAGE SKIN SPECIFICATIONS FOR THE OVERSEAS FRANCE ‟LA 1ÈRE” WEBSITE

PAGE SKIN SPECIFICATIONS FOR THE ‟PLUS BELLE LA VIE” WEBSITE

Dimensions (W x H): 1600x960 px focusing the main content on 1280 px Weight: Maximum 150 kb Accepted formats: JPEG Accepted tracking types: Pixel and click tracking Possible complementary formats: Half Page Unit 300x600 or MPU 300x250 Include a gradient effect in your images towards the hexadecimal colour #FFFFFF

Dimensions (W x H): 1600x960 px focusing the main content on 1280 px Weight: < 150 Kb Possible complementary formats: Half Page Unit 300x600 or MPU 300x250

1040 px

1000 px

120 px

300 px

200 px

960 px

960 px

1600 px

1600 px

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142018 campaign

PAGE SKIN France 24

PAGE SKIN SPECIFICATIONS FOR THE FRANCE 24 WEBSITE

Dimensions (W x H): 1806x846 px, focusing main header content on 1280 px Weight: < 150 Kb It is essential to provide us with a single JPEG file, including an arch-shaped banner against a white (#FFFFFF) centre panel (See dimensions in the screenshot on the left) Possible complementary formats: MPU 300x250 or 300x600 px

Include a gradient effect in your images towards the hexadecimal colour #FFFFFF (see example)

Please note the presence of a 122 px wide metanav bar

Gradient towards #FFFFFF

1806 px

1048 px

122 px 318 px

846 px

138 px

Page 15: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

Mobile and Tablet Specifications

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152018 campaign

Page 16: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

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2018 campaign 16

MOBILE INTERSTITIALS (IMAGE)

Background Dimensions (W x H):Portrait: 320x568 px Landscape: 568x320 px

Weight: Maximum 70kb

Accepted Formats: JPEG/HTML5

If HTML5, provide a zipped folder (including only one root directory) containing:An index.html file (in the root folder)1 image folderCSS file (optional)

Interstitials are full-screen advertisements that appear when a user first accesses an application.

Page 17: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

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172018 campaign

TABLET INTERSTITIALS (IMAGE)

Dimensions (W x H):Portrait: 768x1024 pxLandscape: 1024x768 px

Weight: Maximum 100kb per file

If HTML5, provide a zipped folder (including only one root directory) containing:An index.html file (in the root folder)1 image folderCSS file (optional)If HTML5, design should be responsive (adapt automatically to different screen sizes).

Page 18: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

Video Specifications

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182018 campaign

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2018 campaign 19

PRE-ROLLS

A pre-roll is a video ad that is broadcast directly before the video’s content.

Films can be transferred to our extranet platform, or sent via a wetransfer link to the manager in charge of your account. To do so, please contact:

CONTACT US

Films hosted by France Télévisions PublicitéFilms are considered to be hosted by the network for campaigns that do not use redirect urls or transmission via IPTV.

Be sure to mention the advertiser, the product and the campaign in your message.

Olivier TORTAROLO, Broadcast Director 01 56 22 64 02

[email protected]

Jérôme PREMPAIN, Broadcast Manager01 56 22 63 43

[email protected]

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202018 campaign

Video Specificities VAST Redirect

IMPORTANT : We only accept VAST 2.0 or 3.0 for desktop content!

In this case, content most be delivered for testing 4 working days before the campaign begins.

Compatible redirects: VAST 2.0 (VAST 3.0 accepted for France.TV) Video: MUST be in MP4 format Ratio: 16/9 Delivery: 4 days before content is uploaded online, to allow time for testing

PARAMETERS SD HD

Format MPEG4 MPEG4

Extension .mp4 .mp4

VIDÉO

Codec H.264/AVC H.264/AVC

Profil Main or High Main or High

Frame Rate 25 frames/second 25 frames/second

Taille image 720/576* 1920/1080

Display aspect ratio 16 :9 16 :9

Target bitrate 5 Mbps 5 Mbps

Scan Type Progressive Progressive

AUDIO

Codec AAC AAC

Channel Layout Stereo Stereo

Sampling Frequency 48 Khz 48 Khz

Sample size 16 bits 16 bits

Target bitrate 256 kbps 256 kbps

*Due to an anomaly, Adobe Premiere et FinalCutPro require the image size to be set to 1004x576 when encoding in SD

OR

Page 21: Technical Specifications 2018 · PARALLAX (only on France.tv) ..... P. 08 INTERSTITIALS (WITH VIDEO) ... Any scripts should be written for optimal performance and usability, and

Contact Us

Tél. : +33 (0)1 56 22 62 00Fax : +33 (0)1 56 22 62 01www.francetvpub.frwww.twitter.com/francetelepub

FRANCE TÉLÉVISIONS PUBLICITÉ

S.A. with a capital of 38 100 euros,Siren number: 332 050 038 RCS Nanterre, 64-70 avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt Cedex