Mapping the Public Service Broadcasting

September 2015

About MAVISE: a tool-kit to monitor the circulation and registration of TV channels

Channels available in Portugal (329)

Channels in Portuguese (188)

Not Established in Portugal

(79)

Established in Portugal (109)

Channels establishe

d in Europe

targeting Portugal

(57)

Brazilian channels

and others

(22)

Channels licensed in

Portugal (74)

Licensing unclear (35)

Source: MAVISE

About MAVISE: …and the ownership of audiovisual services

Antena TV Group

PVTV

SC Music Channel

Dolce Sport

Telekom Romania

Hellenic Telecommunicati

ons

Antena

Intact Media Group

DoQ

Iko Romania

1Music channel

1Music channel (HU)

SC tematic cable

DT RTL Group

Magyar RTL Televizio

DoQ (CZ)

Camina Trust SRLGSP TV

Zu

PVTV (BG)

PVTV (CZ)

PVTV (HU)

SC Cable channels

Sport Klub

Series+

Fishing & Hunting Tematic

Fishing & Hunting

Fishing & Hunting (BG)

Fishing & Hunting (CZ)

Fishing & Hunting (SK)

Fishing & Hunting (PL)

United Media Distribution

The United Group

Golf Klub

Golf Klub (HR)

Golf Klub (SI)

DTH Television Group

Boom TV

TVR

TVR

Pro TV (MD)

PRO TV SA

Acasa

CME

Pro TV

Time Warner Inc.

SC B1 TV Channel SRL

B1

Dogan Group

Dogan Media International

Kanal DPrima TV

AMC

AMC

PSB services: The vast majority of publicly supported TV channels are local or regional

• “Publicly supported broadcasters” include PSBs but also private TV channels benefitting from public funding

• Some “national” channels are edited for a specific non-domestic market (e.g. BBC Knowledge)

• Local television include windows, local stations of PSBs and also local TVs supported by local authorities

867

307

145

Regional/local channels National Channels International channels

PSB local and regional stations

PSB local and regional windows

Local and regional public supported stations

• International channels

• International versions of national channels

Breakdown of TV services edited by publicly supported broadcasters

Source: MAVISE

• National domestic channels

• Channels aiming at one specific non domestic channels

PSB services: Publicly supported broadcasters edit 14 % of European TV channels

• But PSB’s channels have a greater exposition on digital terrestrial television

Regional/local channels

National Channels

International channels

Total

0 2000 4000 6000 8000 10000

Total MAVISE Publicly supported channels

14%

7%National Channels available on DTT

0 100 200 300 400 500 600 700 800 9001000

20%

Source: MAVISE

Share of PSBs TV services by genre

Share of PSBs TV services by genre on DTT

PSB Audience: Leaders and challengers

• PSBs audience market shares impacted by the diversity of their offers, intensity of competition from domestic and non-domestic channels, levels of funding

40,7%

51,4%74%

46,4%

25,7%

28,5%

20,5%

23,8%

25,9% 9,0%

7,1%

8,7%

6%

39,8%

32,1%

36%

39,2%

36,4%

32,4%

38,8%

17,5%

17,4%

15,9%

15%

18,1%

14,1%

Source: OBS analysis from Eurodata TV

PSBs audience market shares - 2014

PSB audience: Market shares challenged by competition and segmentation

• The multiplication of thematic channels distributed over cable, satellite, IPTV, DTT has led to a fragmentation of audiences, which affects both the PSBs but also their “historical” private competitors.

Source: OBS analysis from Eurodata TV

2014 audience market share higher than 2009

2014 audience market share lower than 2009

2009-2014 evolution of PSBs audience market shares

Funding: European public service broadcasters have (very) different business models...

• EU average: 77% of PSBs resources are public• Other resources: advertising, theme channels pay-revenues, sales of TV

rights…

PLMTDK

IEATIT

GBBELTNLHU

SIEU Average

LVPTFRHRDECYCZES

ROSE

BGEESKFI

LU

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Source: OBS

Share of public funding in PSBs revenues

Funding: … benefit from heterogeneous level of resources…

• Licence fees vary from 30 EUR to 320 EUR• Advertising revenues may be marginal or represent up to 70% of resources• Audience shares appear to be relatively correlated to the level of

resources

0 20 40 60 80 100 120 140 160 1800

10

20

30

40

50

60

70

80

DK

AT

GBDE

FI

IESE

BE

FR

SI

NLIT

HR

ES

CY

LV CZEE

HUPT

BG

PL

SKLT

PSB annual revenues per inhabitant (2013 - EUR)

PSB

audi

ence

shar

e (2

014

- %)

Source: OBS analysis from OBS, Eurodata TV

Compared PSBs resources and audience market shares

Funding: … and globally capture 34% of the audiovisual sector resources

• The share of public funding in the total audiovisual resources has slightly declined between 2009 and 2013

• But some public service broadcasters have also been vulnerable to the downturn in advertising

• In total, PSBs capture (public funding + commercial resources) about one third of the audiovisual sector resources

29%

40%

32%

Public funding Advertising Pay revenues

28%

37%

36%

Public funding Advertising Pay revenues

28%

8%65%

Public funding Commercial revenues Private broadcasters

Share of public funding among the audiovisual

sector revenues

In 2009 In 2013

Share of PSB among the

audiovisual sector revenues

Source: OBS analysis from OBS, HIS, Warc data

New services : PSB edit about 14% of on-demand services, a similar share than for TV channels

• PSBs are particularly active in developing catch-up TV services• They are –logically- not significantly present for pay-VOD• They are more platform-neutral and have invested in branded channels on

video platforms.

17

128

37

126

327

Others Branded channels VODCatch-up TV services All ODAS services

Archives

Others

Branded channels

VOD

Catch-up TV services

All ODAS services

0 500 1000 1500 2000 2500 3000

Total Mavise From publicly supported TV channels

Source: MAVISE

Breakdown of PSBs ODAS services by genre

Share of PSBs ODAS services by genre