Skive KommuneBoosting Job Creation 2015 - 2016

Line Kjeldsen

Attraction and retaining of talent and jobs

Local policy level

• Business policy• Tourism policy• Settlement strategy

• Annual employment plan

Branding and marketing Skive

• As a place to live– The ”RENT LIV” brand (”Pure Living”)

– ”Move to Skive” - viral campaign - target group: 25-35 years• www.flyttilskive.dk • www.movetoskive.dk

• As a place to do business– www.investinskive.dk

Jobcentre – skills supply

• Business service team in jobcentre• Strategy

– Assisting businesses with recruitment– Helping unemployed and employees to get better skills

(through work experience, training and job rotation)– Retainment (ill or disabled employees)

Hotline and chat - 07:00 – 22:00 www.jobcenterskive.dk

Attracting international talents through international recruitment• International Citizen Service – one stop shop for

registration with all authorities• International recruitment specialist (to be) in

jobcentre• Collaboration with EURES (Workindenmark)

Highly educated / specialists

• KIS-huset (”Career in Skive”)- temporary residence hall for newcomers – financed by local businesses

• Collaboration with Aalborg University (AAU)– Traineeships in Skive for students– Connecting businesses and researchers

• Collaboration with relevant trade unions

National and regional level

• Collaboration with other municipalities– Business Region MidtVest - to attract talents and jobs to

the areas– Jobcentre collaboration – to optimize recruitment

• Lobbying for government jobs to be relocated to Skive– (e.g. Home Guard regional head office)

• Supporting local educational institutions – e.g. teachers’ college

• Working for more flexible planning legislation

Special projects and focus areas

• Energibyen (Energy City since 2008)– A municipal team– Develops projects that will lead to a more sustainable

municipality and industrial growth

• BIG Blue Skive 2040– A vision for developing the city of Skive by the award-

winning architects ”Bjarke Ingels Group”

Integration of migrants

Migrant workers and families

• Welcome meetings for new citizens – Welcome package with local products

• Collaboration with volunteers, local and sports associations, etc.– Local area ambassadors

• Collaboration with employers• ”Ethnical Committee” – involving immigrants in

local democracy – focus on integration

Involving local businesses in development

Involving local businesses in development• A close dialogue with the local Business and

Tourism Centre (Skiveegnens Erhvervs- og Turistcenter)

• A Key Account Management scheme for some of the most important local companies with municipal directors as ”key account managers”

• Employers in advisory committee on employment

The most important labour market challenge

The most important labour market challenge

• Lack of skilled / highly educated workers• Too many unskilled workers• Too many people outside the labour market –

NEETs, mentally and socially vulnerable etc.

Thank you!

https://www.facebook.com/skivekom/videos