Digital Music Ecosystem

Fleur.gift Fleur De Lis

Fleur de Lis

Jewellery Market

Fleur.gift Fleur De Lis

OVERALL MARKET

Global sales 2013

€ 148 b.

€ 250 billion Global sales 2020

Fleur.gift Fleur De Lis

OVERALL MARKET

Global sales 2013

€ 148 b.

€ 250 billion Global sales 2020

+5/6% x Year

Fleur.gift Fleur De Lis

OVERALL MARKET

The ten biggest jewelry groups capture a mere 12% of the worldwide market

The rest of the market consists of strong national retail brands

Fleur.gift Fleur De Lis

KIND OF CONSUMER

“new money” consumers who wear branded jewelry to show off their newly acquired wealth (in contrast to old-money consumers, who prefer

heirlooms or estate jewelry)

“emerging-market consumers”, for whom established brands inspire trust and the sense of an upgraded lifestyle—a purchasing factor quoted

by 80 percent of our interviewees���

“young consumers” who turn to brands as a means of self-expression and self-realization���

A

B

C

Fleur.gift Fleur De Lis

MARKET x COUNTRY

Fleur.gift Fleur De Lis

MARKET x COUNTRY

Fleur.gift Fleur De Lis

www.fleur.gift