How To Make Money With Social Apps

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Text of How To Make Money With Social Apps

  • 1.How to Make Money with Social Applications And how to decide when youre ready to make money And how to decide when youre ready to make money And how to decide when youre ready to make money
    • Dan Greenberg
  • Founder, Sharethrough
  • 7.8.2009

2. I have a small Facebook application... ...how much money should I be making? ...how much money should I be making?

  • If your CPMs are in the $2-3 range for 728x90 banners, youre already doing really well.
    • Dont you have more important things to worry about, anyways?

HINT:Print this slide with its notes and use it as a reference. 3. Focus on consistency, not maximization.

  • Putting out 20% effort making more money gets you 80% of the way there.
    • You dont need complicated tools until youre big.
    • If you want to make more money, you need to scale your product.
      • More users, more user engagement = more money!
    • Once can justify hiring a full time employee to manage monetization, then youre ready to start maximizing.
    • Until then, focus on building your product &proving revenue models .

HINT:Print this slide with its notes and use it as a reference. 4. Create new revenue models for your apps.

  • Finding a viable revenue model early helps you scale later on.
    • The Virtuous Cycle :
      • In the best case, you can make enough $ per user to justify buying more users for your apps with your revenue.
      • If so, double down on marketing!
    • Think aboutincrementalrevenue streams and monetization opportunities, not fine-tuning existing ones.

HINT:Print this slide with its notes and use it as a reference. 5. Create new advertising models for your apps.

    • New Revenue Models .
      • Virtual Currency(let your users give you money)
        • Sometrics, Offerpal, Gambit, SuperRewards
      • Video Integrations(make money when your users watch videos)
        • Sharethrough, RockYou, VideoEgg
      • In-App Interstitials(integrate an ad impression as part of the flow)
        • Sharethrough, Cubics, Do it yourself
      • Brand Takeoevers(pimp out your whole app with a brand campaign)
        • Appsavvy, Direct relationships
      • Sponsored Content(inject sponsored items into the app)
        • Viximo, AdNectar
      • Or.......... Invent Your Own!

HINT:Print this slide with its notes and use it as a reference. 6. Measure ad revenue against user engagement.

  • Make sure your ads arent stunting your growth.
    • How?
      • A/B test your invite rates, time on site, pageviews/visit, visits/month
    • Cut out revenue streams that are hurting long term performance

HINT:Print this slide with its notes and use it as a reference. 7. Going Direct: Brand your apps into a niche that advertisers actually care about. Brand your apps into a niche that advertisers actually care about.

  • Apps with well-defined user segments get premium CPMs.
    • And they often get to work directly with brands and ad agencies, even if they dont have that much scale.
      • Circle of Moms
      • MesmoTV
    • Advertisers dont care about advertisinginfun quiz apps, they care about marketingto30-40 year old soccer moms with time to spare.

HINT:Print this slide with its notes and use it as a reference. 8. Working with Partners:Choose a limited set of hands-on, trusted partners. Choose a limited set of hands-on, trusted partners.

  • Align yourself with the leaders in innovative social marketing.
    • Pick a few to work closely with, and innovatewiththem.
      • Some of our favorites:Sharethrough, RockYou, Appsavvy, SocialCash, VideoEgg, Sometrics, Gambit

HINT:Print this slide with its notes and use it as a reference.