12
How to Create a Campaign

How to Create a Campaign

Embed Size (px)

Citation preview

Page 1: How to Create a Campaign

How to Create a Campaign

Page 2: How to Create a Campaign

Step 1: Starting a New Campaign

Click “Create a new campaign” on your main login screen

Page 3: How to Create a Campaign

Step 2: Building Your Campaign● Enter a campaign name next to 'Name' (this will only be used for

reference purposes, and will not show anywhere but the platform)

● Select 'Photo Text Ad'

● Select a 'niche' that you believe fits your campaign best.

Page 4: How to Create a Campaign

Step 2: (Continued)● As shown below, enter your headline, description, URL, and the

display URL that you want to show on the actual ad (can be text, or an actual URL)

● Upload the image that you want to show on your campaign

Page 5: How to Create a Campaign

Step 3- Geo-Tags● You can add Geo-tags in your headline to help increase your CTR. You can also

use variables in your destination URL for internal tracking on your back-end.

● A geo-tag will enable your ad to be specific as to where the ad is shown. Adding in a tag will allow the ad to show the city, state, or country of where it is being displayed.

Page 6: How to Create a Campaign

Step 4: Setting Your Geo-Targeting

● Set your Geo-targeting. Make sure to set it in all available regions of the countries that you choose.

Page 7: How to Create a Campaign

Step 5: Setting Your Campaign Budget

● Decide how much you want this particular campaign to spend in a 24 hour period.

– You can set this to unlimited, where it will run until your daily budget is depleted, or you can put a cap so that it does not run past a certain amount.

Page 8: How to Create a Campaign

Step 6: Targeting Your Campaign to Traffic Sources

● Use category and demographic targeting to get onto the sources that are best suited for your campaign.

● It is in your best interest to target as many categories as you see fit for your campaign.

● By category targeting, you will be automatically be added to our newest, hottest traffic sources as they are added to the CBCPC marketplace.

Page 9: How to Create a Campaign

Category/Demographic Targeting Examples:

● When you target the 'Females' Category, you will be added to all of the traffic sources in our network whose user demographics are female.

● As we add sources with female demographics to the CBCPC marketplace, you will automatically be targeting them.

Page 10: How to Create a Campaign

A Tip to Get the Most Out of Category/Demographic

Targeting● To ensure you get the best traffic that will convert

the most successfully for your campaign, we suggest targeting categories at a low, RON bid, and specifically targeting the sources you like within each category at higher bids.

Page 11: How to Create a Campaign

Awaiting your Campaigns Review/Approval

● At this point, your campaign will be submitted to our Compliance Team. Please allow up to 48 hours for campaign review and approval.

● It is highly suggested that you place a conversion pixel to track your campaigns success

● To place a pixel, click on 'Conversion Tracking' and then click 'Add Conversion Code'

Page 12: How to Create a Campaign