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Mel Young, President - Homeless World Cup - United Kingdom
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Amsterdam, November 2009
Homeless People: An Ignored Asset?
An Interesting Statistic
$40,000 for a person to be homeless in New York!
An Interesting Statistic
Move 1000 Homeless People
Save
$40,000,000
We are on a long-term journey to build a global sustainable organisation driving sport for social change
A global leader in sport for social change with a track record and
reputation for delivering exceptional social impact
2008-2011 Invest & build sustainable
scale
2012Deepen and
firmly establishglobal position
2003-2007Strong momentum
and growth
Point of Arrival
Our mission
• The Homeless World Cup‘s goal is to use football as a trigger to inspire and empower homeless people to change their own lives. By this approach the Homeless World Cup will create better opportunities for people who are currently homeless and excluded and reduce homelessness on a global level.
• We will realise this mission using a combination of a global football tournament and local football initiatives. The first, organised as a world-class event, will gain impact, reputation and media interest, which will encourage funding and promotion of innovative grass-root concepts on a local level.
Homeless World Cup Graz 2003
Homeless World Cup Gothenburg 2004
Homeless World Cup Edinburgh 2005
Homeless World Cup Capetown 2006
Homeless World Cup Copenhagen 2007
Homeless World Cup Melbourne 2008
Homeless World Cup Milan 2009
What does it take?
We want to be the most reputable organisation to use sports as a means for social change, for social inclusion.
What does it take:
• Responsiveness and commitment to social impact
• Accountability by measuring our social impact
• Focus on core competencies and partnering with the best organizations in specific areas as a key driving force
• Enabling grass root programs to deliver, reach their full potential and be inspired and able to grow
Organisation hybrid structure
Pro Poor Sports Ltd
Social enterprise
Homeless World Cup Foundation
Registered Charity
World class tournaments Grass roots development
Profit
Team & player involvement has been growing strongly since the beginning
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10
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2003 2004 2005 2006 2007 20080
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2003 2004 2005 2006 2007 2008
0
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20
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60
2003 2005 2007
NationalQualifiers
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2003 2005 2007
Street Leagues
Impressive, consistent social impact over the last 6 years
After the Cape Town 2006 Homeless World Cup the impact on players remained at the consistent, significant levels achieved with previous 3 tournaments:
• 92% players have a new motivation for life
• 73% have changed their lives for the better
• 93 players successfully addressed a drug or alcohol dependency
• 35% have secured regular employment
• 44% have improved their housing situation
• 39% chose to pursue education
• 72% continue to play football
Extraordinary costs with a simple solution
Extraordinary costs to society
500 players x $40,000 = $20M
25,000 players x $40,000 = $1,600M
100,000 players x $40,000 = $4,000M
Homeless World Cup total annual costs = $5M
500 players = $10,000 per player
25,000 players = $125 per player
Aspiration 2012 at a glance
• 2 co-founders part time • Explosive event exceeding all
expectations• 18 nations• Worldwide media attention• Social impact drastically
exceeded results of other social inclusion projects
• 77% of players change• UEFA award for sport for
social change
• 5 staff + Local Organising Committee
• Tournament recognised on global sporting calendar for changing lives
• Over subscribed: places for 48 nations only
• 48 national trials, 31 leagues• 25,000 players involved/yr • 77% of players change• Government, City, UEFA, Nike• £ 1M annual revenue• Foundation set up &
£ 200,000 invested in grass root
30 July 2012
• 20 staff at established HQ• Strong central board• 6 regional centers • 1 global, 6 regional events• 85 nations• 85 national trials, 60 leagues• 100,000 - one million players• Government, city, corporates • Significant other funding • £ 30M annual revenue• Foundation investing £ 15M
in grass roots• Full external research• 85% of players change• 3 international ambassadors• Organised volunteer force• 100,000 fans online
30 July 200730 July 2003
"NIRVANA" "BLOOD, SWEAT & TEARS" "IMPACT, VISION & FUN"
This aspiration is built with key pillars
Top-ClassTournament(global and regional)
Effective & widespread grassroot
Development
Profound and well-respected Research
Efficient and recognised Headquarters
Aspiration 2012Homeless World Cup
“Impact, Vision & Fun“
Scale Up Business
£2m - £5m
Capture Potential of Specialist Event Business
Scale Up Business
Improve Quality of Grassroot Partners
A long journey with plenty of room to grow
One billion people are homeless in our world today
One million players involved by 2012
A catalyst to involve people who are currently homeless in changing their own lives
A paradigm shift in the way the world approaches solutions to homelessness
Sport changes lives
www.homelessworldcup.org