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Special Report:

Holiday Spending HangoverAmerican Pulse™, Jan-2011

5,244 respondents participated in the 1st January American Pulse conducted 1/4-1/6/2010.

Margin of error is +/- 1.4%.

Who’s Feeling the Holiday Spending Hangover?

A Quarter of American Consumers!

27.5%

58.5%

14.0%

Regarding the recent holiday shopping season, did you spend more than you planned?

Adults 18+

Yes

No

I didn't holiday shop

Source: American Pulse™, Jan-2011, N=5244

Younger Consumers Tend To Be More Likely to

Need Some Pain Reliever…

18 - 34 35 - 54 55+0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%4

1.1

%

25

.5%

16

.7%

45

.6% 6

1.6

%

67

.2%

Regarding the recent holiday shopping season, did you spend more than you planned?

YesNo

Source: American Pulse™, Jan-2011, N=5244

61.4%

38.6%

As a result of spending more than planned for the holidays, will it impact your spending over the next 90 days?

Of those who over-spent...

Yes No

Over-Spending Likely to Impact Future Purchases

Source: American Pulse™, Jan-2011, N=5244

Medicines

Car/Truck purchase

Furniture

Home purchase

Sporting goods, books, music

Home improvement or repair

Electronics

Vacation travel

Food/Groceries

Clothing or accessories

Entertainment

Eating Out

0% 10% 20% 30% 40% 50% 60% 70% 80%

10.2%

12.7%

20.9%

21.0%

21.7%

25.3%

29.5%

29.9%

36.6%

52.4%

52.7%

75.9%

What areas will be impacted?Of those impacted...

Dining Out, Entertainment and Apparel

Purchases Most Likely to Be Impacted

Source: American Pulse™, Jan-2011, N=5244

29.7%

3.1%

39.9%

27.4%

How did you pay for the majority of your holiday purchases?

Holiday Shoppers

Cash

Check

Debit card/Check card

Credit card

“Plastic Cash” is King

Source: American Pulse™, Jan-2011, N=5244

19.4%

80.6%

Did you use your credit card(s) more than you planned?

Holiday Shoppers

Yes

No

1 in 5 Used Credit Cards More than Planned

Source: American Pulse™, Jan-2011, N=5244

For media inquiries:Chrissy Wissinger, Communications Managerchrissy@bigresearch.com 614-846-0146

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