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How can get through the holidays without blowing you budget and stressing out over money? Here are the slides from a webcast with TD Ameritrade that shows you 1) Tips you can use to keep yourself on track 2) How to outsmart the tricks retailers use to make you spend more 3) What the research shows about what gifts are effective and memorable. Enjoy!
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Behavioral Tricks for
Better Holiday Spending
(that don’t require budgeting)
A TD Ameritrade Webcast
It’s tim to manage your (lack of) money!
Introductions
Setting Up a Plan of Attack
Outsmarting the Retailers’ Tricks
Buying Effectively
Topics
1
2
3
4
Who Is This Guy?
Steve Wendel
Principal Scientist HelloWallet
A Bit About HelloWallet
Best in Class User Experience
Behavioral Science Driven Software Backed by Consumer Finance
Expertise
Community Partnerships
Customer Centric SaaS Company
New Products Using Behavioral Science
Helping people change routines and behavior
Voluntarily. Transparently
From exercise, to organizing email
A Guide for Applying Behavioral Research
http://bit.ly/changebehavior
Lots of New Behavioral Research
Introductions
Setting Up a Plan of Attack
Outsmarting the Retailers’ Tricks
Buying Effectively
Next Up – The Plan of Attack
1
2
3
4
Pick Your Target Amount
List out all the friends and family you need to buy for….
Trick 1: Separate It
Normal Stuff Holidays
Trick 1B: Pre-Save
Trick 2: Pay Cash, With Large Bills
Trick 3: Close Off Your Options
Trick 4: Make a Pact
Trick 5: Make Specific Plans
Trick 6: Sleep Well. Eat Well.
Introductions
Setting Up a Plan of Attack
Outsmarting the Retailers’ Tricks
Buying Effectively
Next Up – Outsmarting the Retailers
1
2
3
4
Trick 1: Limited Time, Limited Number…
Out of stock? Yeah, sure.
Trick 2: Nostalgia
They aren’t playing that music because they like it.
Trick 3: Teaser Sales
Trick 4: “Friend” Updates
To Learn More
www.bloomberg.com/news/2011-11-23/holiday-survival-secret-tricks-of-retailers.html
Introductions
Setting Up a Plan of Attack
Outsmarting the Retailers’ Tricks
Buying Effectively
Next Up – Buying Effectively
1
2
3
4
It’s the Wrong Game
Look, gifts are always the wrong thing.
But they are still important.
Money And Effort Don’t Make It Better
Buy Experiences.
Buy Time Together.
It Affects You Differently Than Them
To Learn More
http://bit.ly/happy-money
Summary
Make a plan of attack
Know the tricks they’ll use
Give gifts for impact
Help People Manage Their Money
www.hellowallet.com
Help People Take Action
http://bit.ly/changebehavior
Comments? Stories?
@sawendel www.about.me/sawendel
Thank You!
