Hotel Performance & Trends

02|16

Report

Fairmas Hotel Reportin cooperation with Solutions Dot WG

January 2016 – Munich somewhat below last yearOcc: 63%, ADR: €118, RevPar: €74The beginning of the year was very sobering for the Munich hotel industry. The first ten days were extremely poor. The public holiday on January 6 cost hoteliers an entire business week, so that little corporate business could consequently be placed. Leisure business in the first week of January was able to stimulate occupancy temporarily, though room rates were rather low. The ISPO event did take place in January 2016, though this is a traditionally much weaker trade show than last year’s BAU event. The BAU is only held every two years and so it will not take place again until 2017. Due to the far lower demand, room rates in January had to be cut significantly.

Occ: -6.3%; ADR: -6.5%; RevPar: -12.4%

February also is expected to be weak.

There are no major trade shows or events

on the agenda. So far, there has been no sign of any

strong meetings sector trade. However, the general

demand for February also increased again from the

second week of January onwards. February 2015 was

particularly affected by the ISPO trade fair, which takes

place in January this year. That leaves February 2016

without any significant drivers of demand.

Occ: +1.6%; ADR: +11.9%; RevPar: +13.6%

March will be a strong month. The EAU

Congress and the FAF fair trade, which

takes place alternately in Cologne and Munich every

three years, will have a very positive impact on occu-

pancy and ADR. Besides this, there is an international

football match and one Champions League match.

March 2015 had to make do without any events. In

addition, the Easter weekend falls in March. Although

this will not lead to high room rates, it will still be

positive for occupancy.

Occ: +13.7%; ADR: +73.9%; RevPar: +97.8%

April will bring dramatic gains. The public

holidays and the larger part of the school

holidays are in March. Thus, there will be more busi-

ness weeks for good corporate business. However, the

“Bauma” will be the main reason for the huge (74%)

increases. This event only takes place every three years

and is the world‘s largest trade fair for construction

machinery. It has a great impact on the Munich hotel

industry.

02 03 04

Occ: + 6,8 % ADR: + 11,6 %

RevPar: + 19,3 %

Occ: - 1,2 % ADR: + 4,0 %

RevPar: + 2,9 %

Occ: + 4,6 % ADR: + 1,8 %

RevPar: + 6,5 %

Occ: + 0,1 % ADR: + 7,9 %

RevPar: + 8,0 %

Occ: - 1,3 % ADR: + 4,5 %

RevPar: + 3,0 %

Occ: - 5,2 % ADR: + 1,9 %

RevPar: - 1,3 %

Occ: + 4,0 % ADR: + 1,7 %

RevPar: + 5,7 %

Occ: - 3,2 % ADR: - 4,1 %

RevPar: - 7,2 %

Occ: + 0,9 % ADR: + 6,9 %

RevPar: + 7,8 %

Occ: - 2,1 % ADR: - 1,1 %

RevPar: - 3,1 %

Occ: - 1,0 % ADR: - 6,8 %

RevPar: - 7,9 %

Occ: - 6,4 % ADR: - 8,6 %

RevPar: - 14,3 %

Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16

-6,4%-8,6%

-14,3%

Occ ADR RevPar

Trend© Fairmas 2016