Premier Farnell plcLessons from a first strategic report

Background

» CEO Laurence Bain’s 2nd report

» Beginning to outline evolution of strategy; acquired AVID

» Return to sales growth» Continuing to evolve our

reporting

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Initial reaction to new regulations

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What we did

» Changed the contents page name! » Focused on telling the strategic story up front and

online» Extended business model and focused on value

creation» Looked up ‘fair, balanced and understandable’ in

the dictionary and defined how we would approach this

» Provided the Board with more detail, earlier in the process through a storyboard

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What’s next

» Interim results provided greater clarity on our strategy

» Linked strategic priorities more clearly to our KPIs» Continuing towards clear and concise reporting

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