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Stakeholder Name: Ricardo Hoyos Age: 23 Profile: Design student from Bogotá, Colombia. He is searching for jobs; he has just passed the first step of the employment process in a very famous restaurant of the city. During the interview we went to this restaurant to finish all of the requirements in order to start working. Process in which, by the way, they contemplate a stage of preparation, which in this case is going to be erased, and Ricardo is going to start working tomorrow 6 of august. What Ricardo Said: To find a job is a competition Jobs are not well paid for juniors There are not enough opportunities Each work demands experience even in an early stage It explains high levels of young unemployment Do: He seeks a job in concordance with his career He needs money so he did the selection process on the restaurant He accepts conditions even with less benefits I infer that Ricardo Feels: Anxious Insecure Worried Little optimist Frustrated Threatened This context may tempt to contemplate that he thinks that: The money spent on his education is not worth The system doesn’t absorb his capabilities He thinks his dreams and expectations are far away He is not accepting the job he should in order to grow in his profession. Keeping human centered design in this context we assume that Ricardo is the stakeholder, now assumed like a young graduated. He needs skills, coaching, company, guidance, planning, opportunities, help, support, advice, etc. Then we infer that: YOUNG GRADUATES NEED ACCOMPANIMENT IN THEIR EARLY STAGE BECAUSE THEY ARE LOSING THEIR WAY BY LOSING OPPORTUNITIES

Empathy and definition

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Page 1: Empathy and definition

Stakeholder    Name:  Ricardo  Hoyos    Age:  23    Profile:  Design  student  from  Bogotá,  Colombia.  He  is  searching  for  jobs;  he  has  just  passed  the  first  step  of  the  employment  process  in  a  very  famous  restaurant  of  the  city.    During  the  interview  we  went  to  this  restaurant  to  finish  all  of  the  requirements  in  order  to  start  working.  Process  in  which,  by  the  way,  they  contemplate  a  stage  of  preparation,  which  in  this  case  is  going  to  be  erased,  and  Ricardo  is  going  to  start  working  tomorrow  6  of  august.    What  Ricardo  Said:  

• To  find  a  job  is  a  competition  • Jobs  are  not  well  paid  for  juniors  • There  are  not  enough  opportunities  • Each  work  demands  experience  even  in  an  early  stage  • It  explains  high  levels  of  young  unemployment  

Do:  • He  seeks  a  job  in  concordance  with  his  career  • He  needs  money  so  he  did  the  selection  process  on  the  restaurant  • He  accepts  conditions  even  with  less  benefits  

 I  infer  that  Ricardo  Feels:  

• Anxious  • Insecure  • Worried  • Little  optimist  • Frustrated  • Threatened  

 This  context  may  tempt  to  contemplate  that  he  thinks  that:  

• The  money  spent  on  his  education  is  not  worth  • The  system  doesn’t  absorb  his  capabilities  • He  thinks  his  dreams  and  expectations  are  far  away  • He  is  not  accepting  the  job  he  should  in  order  to  grow  in  his  profession.    

Keeping   human   centered   design   in   this   context   we   assume   that   Ricardo   is   the  stakeholder,   now   assumed   like   a   young   graduated.   He   needs   skills,   coaching,  company,  guidance,  planning,  opportunities,  help,  support,  advice,  etc.    Then  we  infer  that:  YOUNG  GRADUATES  NEED  ACCOMPANIMENT  IN  THEIR  EARLY  STAGE  BECAUSE  THEY  ARE  LOSING  THEIR  WAY  BY  LOSING  OPPORTUNITIES    

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