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CROWDFUNDING: WORKING FOR A CROWD-‐MADE ECONOMY
CROWDSOURCING WEEK SUMMIT Venice -‐ March, 6th 2015
Roberto Esposito
DeRev | Founder & CEO
Derev - WHY HERE, WHY NOW?
HIGHEST AMOUNT RAISED IN A SINGLE CAMPAIGN
+ 1.6 million of euro to rebuild «CiKà della Scienza» + 25,000 backers & 5.8 million of followers on social media
opportunities
WHAT’S THE «VALUE» OF THE CROWD (ON THE WEB)?
The impact of people (through Facebook) on world economy
Source: Deloi8e, 2015
REAL (?) NUMBERS
Reality (SHOW?)
CHALLENGE #1 – LACK OF ACTIVE USERS IN ITALY
PROBLEM 22 mln people in Italy (+6yo) never used Internet Source: AGI
SOLUTION Working on mobile, a trojan horse to match users everyday habits (158% in Italy)
A) technical gap
CHALLENGE #2 – LACK OF SKILLS AND TOOLS
PROBLEM Lack of trust of users in on-‐line transacSons and fragmented landscape of on-‐line payment channels SOLUTION Including different stakeholders' services (banks, mobile companies) in a unique porWolio
a) technical gap
CHALLENGE #3 – LACK OF DESIGN SKILLS
PROBLEM Hundreds of project draYs rejected in two years, despite many tools dedicated: an "Academy" secSon, a free e-‐book and a live costumer support service SOLUTION Fostering literacy about crowdfunding competences using visual examples and also gamificaSon, according to the leading trends in knowledge (Crowdfunding World)
B) CULTURAL GAP
CHALLENGE #4 – (HOPEFULLY) A LIGHT REGULATION
PROBLEM Anxiety for regulaSon: Italy is the first country to adopt rules for equity crowdfunding, but not effecSve SOLUTION Crowdfunding must be a quite tax-‐free sector if you want people use it as an innovaSon lab
B) CULTURAL GAP
Roberto Esposito DeRev – Founder & CEO
E-‐MAIL [email protected] FACEBOOK facebook.com/about.DeRev
TWITTER twicer.com/DeRevOfficial GOOGLE+ plus.google.com/+DeRevCrowdfunding
