COGNITIVE EVaLUaTIONTHEORY

Presented By

Dipanway Bhabuk

Cognitive Evaluation Theory

• Allocating extrinsic rewards for behaviour that

have been previously intrinsically rewarding

tends to decrease the over all level of

motivation.

Cognitive Evaluation

Extrinsic Motivation

Intrinsic Motivation

COGNITIVE EVALUATION THEORY

Motivation

Autonomy

External Force

Rewards

Competency

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