Cognitive Evaluation Theory

Motivation Theories“Group 7”

Cognitive Evaluation Theory - Meaning

TWO motivation systems◦Intrinsic motivators: motivation that come from the actual performance of the job. Achievement, responsibility and competence.

◦Extrinsic motivators: motivation that comes from a person's environment, controlled by others. Pay, promotion, feedback, working conditions

EXTRINSIC MOTIVATORS

INTRINSIC MOTIVATORS

NOT

TRADITIONALLY BELIEVED

DEPENDENT

BUT COGNITIVE EVALUATION THEORY SAYS:

If extrinsic rewards are used

Intrinsic rewards derived by individual reduces

THE SUPERMAN STORY

DAY 1

DAY 2

DAY 3

DAY 4

WHY DOES SUCH AN OUTCOME

OCCUR??

Extrinsic Intrinsic Level ofRewards Motivators Motivation

The Individual experiences a loss of control over his/her own behavior so that previous intrinsic behavior diminishes.

Thus an individuals perception of causation of why he/she works on a task is lost.

When people are told that they will receive a tangible reward..

REWARD RATHER THAN TASK !!!

SOLUTION: verbal rewards seem to keep people more focused on task and encourage them do better.

FOCUS

OUTGROWTH OF COGNITIVE EVALUATION THEORY

◦Degree to which a persons reason for pursuing a goal is consistent with persons interest and core values.

SELF CONCORDANCE

If people pursue goals due to intrinsic interest

If people pursue goals due to extrinsic interest

IF GOAL ATTAINED- HAPPY

IF GOAL UNATTAINED- HAPPY (process of striving is fun)

LESS LIKELY TO ATTAIN GOALS- UNHAPPY

GOALS are less meaningful.

SELF CONCORDANCE

CONCLUSION

YOUR VIEW:◦Choose suitable job◦Take up a job for reasons other than

extrinsic rewardsMANAGERS VIEW (from organization

view)◦Manager need to provide intrinsic

reward in addition to extrinsic incentives◦Provide recognition, support employee

growth

THANK YOU