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Cazadores vs recolectores Omnichannel Jornada ecommerce – Cambra Comerc Barcelona 06/11/15

Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

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Page 1: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

Cazadores vs recolectores Omnichannel Jornada ecommerce – Cambra Comerc Barcelona 06/11/15

Page 2: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

Quienes somos

Omnichannel en Nice Things

3 claves de éxito

Page 3: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)
Page 4: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)
Page 5: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

#1 Foco en experiencia de cliente

Page 6: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

#1 Foco en experiencia de cliente

Page 7: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

#2 Cazar vs sembrar en Omnichannel

Page 8: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

#3 Escuchar Medir, Actuar

Page 9: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

ECOMMERCE

MONOBRANDRETAIL

WHOLESALERETAIL

LOCATION

FIDELIDAD

GUSTO/PRODUCTO

CRM Nice Things

Page 10: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

Conclusiones | Take aways

#1Piensasiempreencliente

#2Resuelveconflictoscanal>incen7va

#3Aprendeaescuchar>touchpointsomnicanal

Page 11: Casos dèxit: Nice Things (Borja Santaolalla, Head of Digital)

Gracias!!

@borjasantwww.borjasantaolalla.com