AMERICANS ARE

FAT

INCREASED BY MORE THAN 50%

#1 HEALTH PROBLEM

INCOME DEMANDLABOR

D1D2

DEMANDFOOD INTAKEDEMAND

CURVE

DEMAND PRICEDEMAND CURVE

DEMAND PRICEDEMAND CURVE

SUPPLY CURVE

D1D2

S1 S2

DEMAND CURVE

SUPPLY CURVE

S1 S2 > D1 D2

FOOD INTAKE

DEMAND PRICE

TECHNOLOGY

DEMAND SUPPLY

D1D2

S1 S2

DEMANDPRICECHARGE ON JUNK

FOOD

DEMAND OF JUNK FOOD

PRICE OF NUTRITIOUS

FOOD

SUBSTITUTE

PRICESUPPLYCHARGE ON SUPPLIERS

BIG IDEA!

FAT TAX

EXTRA CHARGE ON JUNK FOOD

DEMANDPRICEEXTRA CHARGE TO

HEALTH CARE

THANK YOU