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Canadian Banking 2012 – Overview “ The conundrum facing most banks the world over is that, even as their customers make less use of branches, the banks have yet to find an equally good way of drawing new customers” tdmc

Canadian Banking 2012_v07

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The conundrum facing most banks the world over is that, even as their customers make less use of branches, the banks have yet to find an equally good way of drawing new customers. Little more than a decade ago most retail banks feared the internet. Then they decided largely to ignore it. Now it is becoming ever clearer that the future belongs to those that are nimble and far-sighted enough to embrace it. Understanding customer preferences and habits through trending real time analytics, in addition to being technologically prepared for the advancements in mobile and digital banking services will yield new revenue streams for all the major players who wish to capitalize on emerging resources.

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Page 1: Canadian Banking 2012_v07

Canadian Banking 2012 – Overview

“ The conundrum facing most banks the world over is that, even as their customers

make less use of branches, the banks have yet to find an equally good way of

drawing new customers”

tdmc

Page 2: Canadian Banking 2012_v07

T H E D ATA M I N I N G C O M PAN Y

tdmc creative data intelligence strategy solutions for small, medium and corporate enterprise

A N A LY T I C S D E S C R I P T I V E P R E D I C T I V E P R E S C R I P T I V E

Visit us at:

www.thedataminingcompany.com

human interface business consulting services

Page 3: Canadian Banking 2012_v07

Services include in depth analysis of your business and industry with unbiased advice to analyze and optimize your industry specific challenges for the new digital economy.

Services Include: Business Assessment – Measures business health and positioning. Big Data – Are you making the most use of your data streams? Data Integrity Evaluation – Is your IT system giving you the right numbers? Data Intelligence Analytics – Extracting Business Value – What is your data worth? Data Management at Project Implementation - Is your data as clean as possible? Supply Chain Analysis and Optimization – Are you running a lean operation? Market Research Intelligence Services – What is the industry doing? White Paper Research and Intelligence – What information is important? Business Requirements – Translating for digital products? Going Digital– Optimize ROI for digital transformation? Understanding the Consumer – Ecommerce and Social Media strategy optimization.

T H E D ATA M I N I N G C O M PAN Y

tdmc

www.thedataminingcompany.com

Page 4: Canadian Banking 2012_v07

tdmc

Page 5: Canadian Banking 2012_v07

“Understanding customer preferences and habits through trending real time

analytics, in addition to being technologically prepared for the advancements in

mobile and digital banking services will yield new revenue streams for all the major

players who wish to capitalize on emerging resources.”

Internal Objectives

tdmc

Page 6: Canadian Banking 2012_v07

Canadian Banking Consumers

EY Global - Consumer banking Survey 2012

Deloitte - Top 5 trends in Retail Banking

Deloitte - Mobile Banking, A Catalyst for improving bank performance

KPMG Insights into Canadian Banking

PwC - Perspectives in the Canadian Banking Industry

PwC - Rebooting the Branch in a multi-channel global environment

tdmc

Page 7: Canadian Banking 2012_v07

Canadian Banking Consumers – Facts and Figures Source – Global Consumer Banking Survey 2012, EY

Customer Confidence - 28% of Canadians report a decrease in confidence

Multi-Banking - 35% of customers multi-bank to obtain the best rates and fees for varied products

Finding information on banking products and services - 67% turn to discussions with family and friends - 21% gather information from social networks

Drivers of attrition - 54% of those who have switched banks cite high fees as the main cause - 37% cite poor branch experience

Page 8: Canadian Banking 2012_v07

Canadian Banking Consumers – Facts and Figures Source – Global Consumer Banking Survey 2012, EY

Personalization - 73% of customers would be willing to share personal information to receive better

service from their bank

Improve Customer Satisfaction - 33% of respondents want their bank to improve its fees and charging structures

Loyalty Program Appetite - 35% have enrolled in a bank loyalty program (+16% since 2011) - 42% would value cash back on CC or DC transactions

Page 9: Canadian Banking 2012_v07

Key Takeaways – Stats and Solutions Globally, 50% of respondents cite dissatisfaction

with high fees as the most important driver of

attrition

35% of customers have enrolled in a bank loyalty

program. A 16% increase since 2011.

Attrition rates in Canada have increased from

38% to 45% in the past year

Give Customers more flexibility

Help Customers Shape their experience

Shape Business Models around customer needs

Reports and Industry Analysis Sources

Global Consumer Banking Survey 2012

Page 10: Canadian Banking 2012_v07

Key Takeaways – Market Dynamics Recent years have shown increase in

numbers of new entrants.

New entrants are mostly Canadian branches

and subsidiaries of foreign owned banks and

newly created banks controlled by non

financial service groups

i.e. ING Direct (recently acquired by Scotia for

$3.1B)

i.e. PC Financial, Walmart Banking Services,

Rogers applies for Bank Licence

Reports and Industry Analysis Sources

Global Consumer Banking Survey 2012

Page 11: Canadian Banking 2012_v07

Global Consumer Banking Survey 2012 - Ernst and Young

Conclusions

Page 12: Canadian Banking 2012_v07

Global Consumer Banking Survey 2012 - Ernst and Young

Conclusions

Page 13: Canadian Banking 2012_v07

Global Consumer Banking Survey 2012 - Ernst and Young

Conclusions

Page 14: Canadian Banking 2012_v07

Reports and Industry Analysis Sources

The TOP 5 trends in Retail Banking - Deloitte

Key Takeaways The ROI for an advisory discussion with an

individual retail banking client exceeds 100%

With regards to NFC (Near Field

Communications) in Canada mobile adoption

has increased 10 fold since 2008

Canada has the worlds heaviest social media

usage per capita

To win with client analytics and increase ROI

focus on multi channel strategies through offer

content, offer timing, and offer channel

Page 15: Canadian Banking 2012_v07

Key Takeaways – Industry Analysis The most recent financial crisis has spurred

changes in regulatory provisions in banking

communities worldwide

Knowledge and data is most valuable when it

describes customer behavior

In the evolving world of mobile banking,

customer loyalty will be congruent with the

most secure applications

Legacy IT systems need to be updated to

handle the real time streaming influx of data

Reports and Industry Analysis Sources

Insights into Canadian Banking - KPMG

Page 16: Canadian Banking 2012_v07

Key Takeaways – Customer Analysis for

effective product development Banks must discover and assess customer

needs and then apply the knowledge to

product development decisions

What? Do our customers need?

What? Products or Services should we offer?

How? Do we effectively market our offerings

to meet needs?

Which? Customers should we focus on?

Which? Customers are most profitable?

Reports and Industry Analysis Sources

Insights into Canadian Banking - KPMG

Alignment of the channels

The bank to customer relationship needs a

360 degree 3 dimensional approach

across all channels

Page 17: Canadian Banking 2012_v07

Regulatory Operational Risks Evaluate the operational risk of regulatory

compliance

New capital and liquidity demands will be a

key factor in determining business plans,

changing the cost profile of banking products

Basel III

OFSI Office of the Superintendent

of Financial Institutions

Volcker Rule

FACTA – Foreign Account Tax

Compliant Act (USA)

Dodd-Frank (USA)

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Page 18: Canadian Banking 2012_v07

Consumer Lending Survey 2012 - Key Takeaways 59% are comfortable with their debt levels

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Page 19: Canadian Banking 2012_v07

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Total Revenue Net Income ROR

RBC $23,100,000,000 $4,850,000,000 21.00%

TD $20,130,000,000 $5,890,000,000 29.26%

BNS $17,290,000,000 $5,180,000,000 29.96%

BMO $13,720,000,000 $3,270,000,000 23.83%

CIBC $11,410,000,000 $3,080,000,000 26.99%

NBC $4,470,000,000 $1,210,000,000 27.07%

$90,120,000,000 $23,480,000,000 26.05%

Page 20: Canadian Banking 2012_v07

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

26%

22% 19%

15%

13% 5%

Big 6 Total Revenue distribution 2011

RBC TD BNS BMO CIBC NBC

21%

25%

22%

14%

13% 5%

Big 6 Net Income distribution 2011

RBC TD BNS BMO CIBC NBC

21.00%

29.26% 29.96%

23.83% 26.99% 27.07%

0%

5%

10%

15%

20%

25%

30%

35%

RBC TD BNS BMO CIBC NBC

ROR

Page 21: Canadian Banking 2012_v07

Big 6 – Key Corporate Events

Mergers, Acquisitions, Divestitures

tdmc

Page 22: Canadian Banking 2012_v07

Top 6 – Key Corporate Events

RBC pulling back on US retail operations sold its US regional banking retail operations to PNC Financial for $3.6B

Completed acquisition of Blue Bay Asset Management for $1.5B

Completed divestiture of Liberity Life Ins. to Athene holdings for $628M

Launched a new trading floor in Hong Kong

European and Caribbean operations face challenges

European debt crisis

Caribbean slowdown in tourism revenue

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Page 23: Canadian Banking 2012_v07

Top 6 - Key Corporate Events

TD bank has the largest US retail arm of all the Canadian banks Operates more than 1200 stores

Dodd Frank will have a significant impact on US operations

Owns 45% of online brokerage TD AmeriTrade

Acquired 100% of Chrysler Financial for $6.4B

Acquired South Financial Group

Acquired MBNA credit card portfolio for $7.8B

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Page 24: Canadian Banking 2012_v07

Top 6 – Key Corporate Events

Scotiabank is Canada’s most international Bank Operates in 55 countries worldwide

35% of Net Income is generated from foreign sources

Concentrates in high growth emerging markets

Mexico, Caribbean, Asia

Central, Latin, and South America

Assets under management increased to $103B from $54B

Significant transactions in 2011 19.99% interest in China’s bank of Guangzhou

51% interest in Colombia’s Banco Colpatria

Acquired Dresdner Bank in Brazil

Acquired Nuevo Banco Comercial SA in Uruguay

Acquired Dundee Wealth Making it second largest mutual fund provider in Canada

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Page 25: Canadian Banking 2012_v07

Top 6 - Key Corporate Events

BMO The largest P&C banking operating group of Big 6

Completed the acquisition of Marshall & Ilsley for $4B

Gives BMO a significant market presence in the Midwest across 8 states

Purchase of Hong Kong based portfolio manager Llyod George

US branches more than doubles from 312 to 679

Increase managed assets to over $530B

Anticipates increased regulatory compliance costs

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Page 26: Canadian Banking 2012_v07

Top 6 – Key Corporate Events

CIBC is mostly focused on domestic activities Purchased a 41% interest in American Century Investments

A US asset management company

Opened a new wholesale banking office in London, Eng.

Opened a new Corporate Credit products office in Houston, TX

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Page 27: Canadian Banking 2012_v07

Top 6 – Key Corporate Events

NBC operations primarily focused in Quebec 70% of revenue obtained from Quebec operations

27% of revenue is from the rest of Canada (looking to extend)

3% of revenue derived from international operations

P&C activity represent nearly half of all NBC operations

Acquired Wellington West Holdings for $280M

Agreed with HSBC Canada to acquire HSBC securities

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

70% 27% 3%

Page 28: Canadian Banking 2012_v07

The New Digital Tipping Point - PwC

“More people across the planet now take home new iPhone’s every day (402,000 units per day),

than take home human babies (300,000 human births per day). - January 2012

tdmc

Page 29: Canadian Banking 2012_v07
Page 30: Canadian Banking 2012_v07

Payments and transfers processed by Monitise now over $25bn annually,

versus $1bn a year ago

More than 18m customers now registered to Monitise Mobile Money

services, compared with 5.5m in December 2011.

The group has a pipeline of more than 100 financial institutions via its

partners and direct sales teams looking to adopt mobile banking, payments

and commerce applications developed by Monitise.

Further to the recently announced global alliance with information technology

business Cognizant, Monitise is also in talks with a number of major

technology businesses interested in partnering with Monitise, reselling the

Group’s banking, payments and commerce solutions and collaborating on

mobile technology innovations.

Reports and Industry Analysis

Facts and Figures – Explosive Growth

Partners

Page 31: Canadian Banking 2012_v07

Digital Integration in an forward evolving industry

Generation Y (1980-1990) deciding primary banking relationships

Quality of the digital offering is an important factor in decision process

Banks need to act now to lock in the future value of this segment

Banks digital strategies need to move beyond cost reduction objectives

The wide availability of information about financial products on the internet

Digital Banking is evolving into a new set of offerings User experience

Mobile hardware device and networks

Social Media and Collaboration

Customer Analytics

Channel Integration

Wide availability of information about financial products on the internet Exposes the gap between price and value for banking products to consumers

Banks now need to demonstrate intrinsic value to their customers

Reports and Industry Analysis

The Digital Tipping Point - Price Waterhouse Coopers

Page 32: Canadian Banking 2012_v07

Research Reveals that digital engagement and share of wallet are directly correlated

Digitally active customers tend to have the largest product holdings

Primacy in a banking relationship drives increased share of wallet

Leads to higher revenue generation from the customer pool

Future will incorporate location based offers and interactive applications

Digital feature sets will override traditionally important criteria like branch location and

brand

Reports and Industry Analysis

The Digital Tipping Point - Price Waterhouse Coopers

Page 33: Canadian Banking 2012_v07

Reports and Industry Analysis

The Digital Tipping Point - Price Waterhouse Coopers

The battle amongst banks for customer relationship primacy

Embrace Change and serve customers in a way the customer wants

Partner with innovators from technology and telecommunications industries

Develop a vision and a central strategy with the customer as the fulcrum

Achieve First Mover advantage by partnering with innovative technologies

Page 34: Canadian Banking 2012_v07

Reports and Industry Analysis

The Digital Tipping Point - Price Waterhouse Coopers

New digital services may become new sources of revenue for banks Consumers are willing to pay for innovative readily available digital services

Page 35: Canadian Banking 2012_v07

Reports and Industry Analysis

2 out of 5 mobile banking users in Canada use iPhones

Page 36: Canadian Banking 2012_v07

Reports and Industry Analysis – Source, Vancom Mobile Consulting

Mobile Banking benefits:

Cash is King: Mobile banking can make a fast contribution to the bottom line. A bank with 100

branches and 250 ATMs could save $5M annually by converting 20% of

transactions to mobile

Innovation Drives differentiation: Early investments in mobile banking can drive competitive advantage and attract

new customers. Having a mobile presence will drive loyalty and promote buy in to

your brand.

Page 37: Canadian Banking 2012_v07

Reports and Industry Analysis – Source, Vancom Mobile Consulting

Focus on growing revenue: Mobility means greater volume of transactions, monetizing customer data, faster

access to services, marketing based on new knowledge of consumers

Cost savings: The cost of processing a mobile transaction can be as much as 10 times lower than

at an ATM

Page 38: Canadian Banking 2012_v07

Reports and Industry Analysis – Source, The Economist

Mobile Payments – A Wealth of Wallets

Page 39: Canadian Banking 2012_v07

Reports and Industry Analysis – Source, The Economist

Mobile Payments – A Wealth of Wallets

Page 40: Canadian Banking 2012_v07
Page 41: Canadian Banking 2012_v07

Appendix

Bank Assets – TOP 25

Net Income Segments

Key Factors impacting earnings

Data Analytics Sources

Industry News Sources

tdmc

Page 42: Canadian Banking 2012_v07
Page 43: Canadian Banking 2012_v07

Top 6 – Results by Business Segments

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Page 44: Canadian Banking 2012_v07

Top 6 – Key Criteria

Reports and Industry Analysis Sources

Price Waterhouse Coopers – Canadian Banks 2012

Page 47: Canadian Banking 2012_v07

T H E D ATA M I N I N G C O M PAN Y

tdmc creative data intelligence strategy solutions for small, medium and corporate enterprise

A N A LY T I C S D E S C R I P T I V E P R E D I C T I V E P R E S C R I P T I V E

Visit us at:

www.thedataminingcompany.com

human interface business consulting services

Page 48: Canadian Banking 2012_v07

Services include in depth analysis of your business and industry with unbiased advice to analyze and optimize your industry specific challenges for the new digital economy.

Services Include: Business Assessment – Measures business health and positioning. Big Data – Are you making the most use of your data streams? Data Integrity Evaluation – Is your IT system giving you the right numbers? Data Intelligence Analytics – Extracting Business Value – What is your data worth? Data Management at Project Implementation - Is your data as clean as possible? Supply Chain Analysis and Optimization – Are you running a lean operation? Market Research Intelligence Services – What is the industry doing? White Paper Research and Intelligence – What information is important? Business Requirements – Translating for digital products? Going Digital– Optimize ROI for digital transformation? Understanding the Consumer – Ecommerce and Social Media strategy optimization.

T H E D ATA M I N I N G C O M PAN Y

tdmc

www.thedataminingcompany.com

Page 49: Canadian Banking 2012_v07

END

“Little more than a decade ago most retail banks feared the internet. Then they

decided largely to ignore it. Now it is becoming ever clearer that the future belongs to

those that are nimble and far-sighted enough to embrace it.”

tdmc