BUSINESS PLAN

Krendel’ Bakery

Bread is the staff of

life…

I. BUSINESS OUTLINE II. MARKETING PLAN III. FINANCIAL PLAN IV. PEOPLE AND ACTION PLAN V. LOCATION VI. APPENDICES

Business Plan

Brand Logo Mission

I. BUSINESS OUTLINE

Brand:

Krendel’ Bakery Krendel’

Logo

I. BUSINESS OUTLINE

We at Krendel’ bakery state our belief as to the purpose for

which this company was established and the principles under which it should operate.

Krendel’s Bakery mission statement is to provide a product of the greatest possible value for our customers, thereby achieving sufficient profit to finance our company.

Our first responsibility is to our customers from the People's Friendship University of Russia, without which there will be no company.

We feel a deep responsibility to our employees creating an environment to provide the opportunity to develop their potential.

XXX is committed to further growth and excellence using various measures available to carry our company into the future.

Our Mission

Products & Services

Analysis of the Market and Survey of the Competition

Promotion and Selling Strategies

II. MARKETING PLAN

Production of freshly backed puff pastry

Large & Medium Croissants Various flavours: plain, chocolate, apple,

berries, ham and cheese, mushrooms Coffee Machines Associated beverages outsourcing:

Fizzy Drinks (Coca-Cola, Pepsi), Juices Still/Sparkling Water

Products & Services

* Puff Pastry – выпечка из слоёного теста

Great amount of potential customers (students

and stuff) spending much time in the university

Target Customers: mainly female Main competitors: Sbarro (Pizza), Kroshka-

Kartoshka (Sandwiches), Mini-Market (Sandwiches), though our product and its brand image is unique of its kind - fresh bakery

Analysis of the Market & Survey of the Competition

Brand Image:

1) Family bakery - unique possibility to seat neatly with your friends and discuss latest news enjoying your croissant with a hot cappuccino

2) Student life – appealing Promotion Strategy - burn sugar in order to

produce a hint of a natural bakery sweetness Student offers in the first month

Promotion and Selling Strategies

Start up Costs Profit and Loss Forecast for a Year Break-even Point

III. FINANCIAL PLAN

Start up Costs

Rent deposit $2400 Renovations to location

$1500 Decorations/furniture for

location $1000 Permits, Licenses &

Business Certificates $300 Equipment $7500 Startup Supplies $2000 Startup Packaging $750 Startup Advertising$1500 Miscellaneous $1000

TOTAL $17950

Rent $1500 Utilities $300 60 hours a week counter employee $5 an hour

300*4=1200 30 hours a week baking employee $7 an hour

210*4=840 Insurance $300 New equipment (ongoing) $300 Monthly Supplies $1500 Monthly Advertising $300 Monthly Miscellaneous $300TOTAL $10330

Monthly overhead

Let's be generous and give us 2 full years to

earn back our $18,000 in startup costs. That's $18,000 / 24 = $750 a month. Add 10%

for debt interest and we're at $825 a month.

Break-even Point

People Involved

Roles & Responsibilities, Experience & Abilities Our Strategy

What Will Happen in the 1st Year

IV. PEOPLE AND ACTION PLAN

Olga Melnichuk

financial manager controls organisational issues

Natalia Karpukhina operational manager controls organisational issues

Cooking stuff (2-3 people) cooking on the spot, cleaning

Cashiers (2-3 people) reheating, selling, cleaning

People Involved

Our Strategy

Start the business & deliveries to nearby restaurants

Starting delivery

Gain some profit & start expansion

Break-even point

People’s Friendship University of Russia (in the central hall of Crest, next to drug store)

V. LOCATION

Keys to success for Krendel’ will include: Providing the highest quality product with

personal customer service. Competitive pricing.

VI. APPENDICES

The END