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FROM GAMBIT…TO BIRDEE
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From Gambit…
To Birdee
interest rates on saving accountsInterest rates on saving accounts
Readiness to go to bank branches
Dissatisfaction in saving services
Interest in Digital and innovation
THERE IS A MISSING PRODUCTSimpleLiquid
Interesting ReturnDigital
1 SOLUTION, 2 OFFERS
- B2C Solution
- Our experts are available
in case of question via
chat
- Launch : October 2016
- B2B Solution
- Different options to fit the
Financial Institution’s
needs
- Fully integrated in the
Financial Institution web
environment
- Launched : January 20165
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WHAT’S IN IT FOR OUR
CUSTOMERS?
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Birdee is also mobile
Newsfeede.g. news about your themes, articles, …
Peer Comparison
Social motivation ,
compete with others, …
Personalized Advice
Recommend the customer to take
action
Because you are also mobile
Smart InvestingAutomated tool that puts your excess money to work
We do not just launch another
investment product,
we change the way people experience
their savings
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OUR SHORT-TERM
AMBITIONS
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Our ambition by 2020: - 60K clients (0.5% of adressable market)- 1 Bio AuM (0.1% of adressable market)
How to cross the chasm?- B2B2C (Birdee Institutional)- Build an ambassadors’ base- Influencers ecosystems- Customer experience rather than mass-
advertising
- 3 FIs by end 2016- 12 FIs by 2020
ADRESSABLE MARKET• Belgium – France – Luxembourg• 25 Mio Mass Affluents (25-55 years old)
• with € 1000 Bil AuM (savings accounts)
• 600 + Financial Institutions