Being businessworthy Per Saxegaard

Being businessworthyImproving society, earning trust and success

Investement Academy 28. January

«Happiness/

Well-being»

Making a

difference

Making

Money

Purpose

Profit

Being

Businessworthy

Money can motivate, but no amount can inspire

Is a business person only here to make money?

- Earning success

«Is this worthy my

customers/stakeholders

and why?»

Money no longer the measure of success

You get to choose what kind of person and leader you want to be

Purpose is the language of the millenial generation

Businessworthy leadership

«Ethically and responsibly

seeking to solve problems

that create value for both

business and society»

Business for Peace Foundation

“A growing number of CEOs are recognizing the need to

place values and purpose at the center of their strategy”

Davos 2016, PWC CEO Survey

CEOs are catching up.. talent attraction

PwC Chairman Dennis Nally

Business for Peace Foundation5

Mindset shifts for organisational transformation

Source: Aaron Sachs and Anupam Kundu Thoughtworks

Accelerated by converging technologies


Technology,

Globalization &

Climate Change

in simultaneous

non-linear

acceleration..

.. Straining: Political systems, Economic system,

Regulatory systems, Social systems..

But as it converges, Technology also disrupts and diverges


Increasing complexity, fragility and risks of conflicts

«In 2016 a critical mass of our lives and work have shifted away from the terrestial world to cyber space. It’s a realm were we are all connected, butno one is in charge. It’s a huge legal, moral and strategic problem »

- Thomas Friedman NY Times, 2017

How can business contribute to reduced tension

and create benefits for all ?

«If the benefits of globalisation are

not spread out more equally, it

could be the renaissance once

more. The Medicis of Florence was

sent packing by the mob.

Intelectuals were persecuted and

books burnt.»

- Quote.,Davos 2017

«Unless the new global economy is properly

underpinned it could be fragile and vulnerable to

backclash to the isms: Protectionism, populism,

nationalism, ethnic showism, fanatism and terrorsim».

I call upon the business community to play its

role in creating a socially and sustainble

globalisation!»

-Kofi Annan, f. UN Secterary General, 1999


Peace: optimal environment for the human potential to flourish

Negative Peace Absence of violence or

fear of violence

Positive PeaceAttitudes, institutions &

structures, that when

strengthened lead to

more peaceful societiesSource: I E & P

«Perhaps the greatest contribution of

economics is the idea that societies will gain

more from seeking to trade with another than

trying to conquer each other»

-Martin Wolf, Financial Times, 2017:

Business can build Peace


Thought leaders call for Purposeful Growth

Expanding «best in the world» towards «best for the world»

10

Our current growth model is deeply flawed

Total natural capital destruction cost USD 7.3 trillion in 2009, equivalent to 13% of global GDP in that year, or nearly half of US GDP at the time

Environmental Costs

Decoupling of average wages and productivity, and significantly increased inequality in many developed markets

EconomicCosts: Developed

World

Almost 21 million people are victims of forced labour – 11.4 million of whom are women and girls

Societal Costs: Developing

World

Business and Sustainable Development Commission:

11

The Global Goals provide a better model for growth…

…Cost of inaction higher than the cost of action

1212

The economic prize of the Global Goals

60

hotspots

KEY FINDINGS OF THE REPORT

380

million

+50%

$12

trillion

13

Investors are already beginning to reward companies for sustainable growth strategies

1 COMPANIES IN CDP’S CLIMATE PERFORMANCE LEADERSHIP INDEX

SOURCE: CARBON DISCLOSURE PROJECT; GLOBAL INSIGHTS WORLD INDUSTRY SERVICE (CAPEX DATA); MCKINSEY ANALYSIS

S&P 500 companies rated as climate change leaders1 performed better

18%

50%

21%

Higher RoE than low scoring peers

Lower volatility of earnings over the past

decade than low-scoring peers

Stronger dividend growth than low scoring

peers

KEY FINDINGS OF THE REPORT


Mutual lack of trust hindering potential of business

to meet society’s challenges and create value for all14

Mindset BusinessPerception Society

• Short term financial & profit focus

• Social and environmental issues

outside scope of relevance

• “Regulations hindering growth”

• Business causing problems for

society

• Economic efficiency and social

progress is a trade off.

• Business profiting at the expense

of society, causing conflict

prevailing Perception and Mindset still roadblocks..But..


Earning peoples trust is the single biggest enabler of success

Technology challenges key fundaments of trust


What purpose does business serve in society?

Solving a problem drives value creation, money is means & outcome

Business as

Problem Solver

in societyMoney machine? Ratan Tata,

Honouree Problem solver?

Ad trust and perception of business


Business Goals Sustainable Development Peace

• Compliance with

Law

• Corporate

Responsiblity

Policy

• Do-No-Harm

approach

• Businessworthy

Business needs to help improve society, ethically & responsibly

..because not all profits are created equal

Innovations to be

exponentially more

• Social

• Lean

• Integrated

• Circular


• Business taken society as a given;

• A responsibility of governments and NGO’s..

• Business often too narrow view

• Trade-offs are sources of innovation & differentiation

Recognizing synergies & interdependence

business success and societal success

• Societal needs define markets;

• Growth opportunities

• Good regulations & governance crucial

• Well functioning markets

• Social contract of the future; Trust

Reconnecting business success and social progress

buildsTrust, Sustainable Development and Peace

«Happiness/

Well-being»

Making a

difference

Making

Money

Purpose

Profit

Being

Businessworthy

Businessworthy drives Passion & Identity

Businessworthy mindset, action and culture

- Earning success

Ad trust and business thinking



• The vision of the Business for Peace Foundation is that all business leaders have as their purpose to

improve society. This requires being ”businessworthy” – in an ethical and responsible way creating

value both for business and for society. The fruits of business should benefit all.

• The Business for Peace Award committee consists of Nobel Laureates in peace and economics. Each

year, they are provided with nominations from the ICC, the UNDP and the UN Global Compact and

select the Business for Peace Honourees. These are women and men who, through who they are and

what they do as business leaders, are outstanding examples of what it means to be businessworthy.

• The annual Business for Peace Summit brings together leaders from business, society and politics,

from across the globe and across sectors. Although the theme of the Summit will differ from year to

year, the aim is always to critically review what business leaders must do as individuals and what

practical actions must be taken on the ground.

20

The highest distinction given to a

businessperson for outstanding

businessworthy accomplishments

Eduardo Eurnekian,

Business for Peace Honouree 2012

THE OSLO BUSINESS

FOR PEACE AWARDThe Oslo

Business for Peace Award

Finn Kydland

Shirin Ebadi Leymah Gbowee

Michael Spence

Independent

Award

Committee of

Nobel

Laureates in

Peace and

Economics

O.Bouchamoui

s

Finn Kydland Micheal Spence

Global partners responsible for nominating


The 2017 Oslo Business for Peace Summit

Brundtland +30:

Breakthrough Ideas for Futureproofing the Global Economy

Draft concept note

25

• 2017 will be a milestone year for the sustainability agenda, marking the 30th

anniversary of the 1987 Brundtland Commission report, Our Common Future

• Fresh thinking is needed to solve the problems identified by recent global initiatives

like the Sustainable Development goals and the COP21 climate agreement

• The Summit will be an intergenerational forum, highlighting how experienced and

emerging leaders can work together to co-evolve a sustainable and peaceful future.

• The theme will be how breakthrough ideas on technology, leadership and financial capital

can be developed and leveraged in order to future proof our companies, economies

and societies

“If you’re not here to improve society,

then why are you here?”

- Paul Polman, BfP Honouree 2015

# Businessworthy

Economy & Finance

Being businessworthy Per Saxegaard