BUSINESS

DEVELOPMENT PLANS

FOR 2010

Business Development

Direction Marketing Support Service through Out-of-the-box projects that will benefit ACSAT/branches

as an avenue of support nationwide.

Add to income of ACSAT/branches

save what otherwise was supposed to be

expense

Business Development

Projects Acsatians Journal

Billboard & LED

IELTS

ACSAT Power Seminars

Market Scholarship and Study Grants

ACSAT Website as Ad Selling Medium

Ms. ACSAT Teen Edition

Brand Assurance - Branch Coordination for unified campaigns

Other Possibilities

ACSATIANS JOURNAL

ROLL-OUT PLAN FOR

2010

The Journal The main print media of ACSAT, it is sought

after by students every printing.

The magazine is:

Viable for business

Innovative & Trendy

Specific to captured target market

The Journal Size: 8 ½ in. x 11 in.

Frequency: twice annually

Circulation: 3,000 copies

Readership: est. 30,000 (ave. 5 per family of student, with 2 loyal friends or kabarkada outside school)

Territory: ACSAT Campuses

Cost to production: est. Php 80,000

ACSAT will become the all in one power packed version of all these magazines!

Layout Plan

Business Plan Sell magazine space to companies and other groups

AD SPONSORS who want to target our ACSAT students. Top of mind would be existing partners with ACSAT such as Jollibee, PLDT, Boracay

Regency, Josiahs Catering. Other sponsors to follow such as for fast food, mobile, apparel, health

and metro care.

Rate Card

¼ Page Php 2,500.00

Flyer Inserts Php 3,000.00

1/2 Page Php 4,000.00

Front Cover Page Out FCPO Php 5,000.00

3/4 Page Php 6,000.00

Whole Page Php 8,000.00

Whole Page Spread Php 16,000.00

Center Spread Php 17,000.00

Inside Back Cover (IBC) Php 18,000.00

Inside Front Cover (IFC) Php 18,000.00

Back Cover (BC) Php 20,000.00

Marketing Plan Sponsorship sizes with cost estimates 2010

¼ page – Php 2,500

Marketing Plan Sponsorship sizes with cost estimates 2010

inserts – Php 3,000

Marketing Plan Sponsorship sizes with cost estimates 2010

1/2 page – Php 4,000

Marketing Plan Sponsorship sizes with cost estimates 2010

Front Cover Page Out FCPO – Php 5,000

Marketing Plan Sponsorship sizes with cost estimates 2010

3/4 page – Php 6,000

Marketing Plan Sponsorship sizes with cost estimates 2010

Whole page – Php 8,000

Marketing Plan Sponsorship sizes with cost estimates 2010

Whole page spread – Php 16,000

Center spread – Php 17,000

Marketing Plan Sponsorship sizes with cost estimates 2010

Inside back cover (IBC) – Php 18,000

Inside front cover (IFC) – Php 18,000

Marketing Plan Sponsorship sizes with cost estimates 2010

Back cover– Php 20,000

Marketing Plan Pages must total Php 80,000 by sponsors

Ex.

32 ¼ page ads = 80,000

20 ½ page ads = 80,000

14 ¾ page ads = 84,000

10 whole page ads = 80,000

BILLBOARD AND LED

ROLL OUT PLAN

Quezon City Supplier: OUTCOMM

ACSAT History: ACSAT LED ads project running in Camp Aguinaldo, EDSA LED and Meralco Ave. LED.

Options:

1. Free rent

2. ACSAT Funds construction, OUTCOMM markets service.

3. Profit sharing

50-50.

Quezon City Assuming free rent:

Supplier pays for the electricity, maintenance.

60% supplier, 40% ACSAT

ACSAT

saves Php 150,000 per month

makes money through sponsorships reaching up to est. 50,000 per major school event

Cabanatuan Rent: 30,000 one face (60,000 for 2 faces)

Return of Investment: 5 months after completion

Profit: 300,000; 5 months after ROI.

ACSAT GIANT BILLBOARD LOCATED AT ADUAS CENTRO

Cabanatuan Supplier: PINTA BY ERROL

ACSAT History: Owner is an ACSAT Alumnus.

ACSAT GIANT BILLBOARD LOCATED AT ADUAS CENTRO

Qty. Unit Description Unit Price

Price

40 bags Northern Cement 280 11,200

80 Pcs. Angle bar 3/16 x2 420 33,600

18 Pcs. Angle bar ¼ x4 3,120 56,160

25 Pcs. Angle bar ¼ x3 1,720 43,000

15 Pcs. Angle bar 3/16 x1 ½ 320 4,800

15 kilos Welding rod 85 1,275

4 Trucks Gravel 2,000 8,000

Total Materials Cost 158,035.00

Labor Cost 120,200.00

Engineer

City Engineering Office

TOTAL 278,325.00

IELTS ACSAT IELTS Incorporated Curriculum as Preparation Center (acad) and Processing Agent (Placement)

Initial Investment total – Php 24,200.00 above devaluation and labour cost

Price per student total – Php 500.00 for graduating students in both bachelor and technical courses.

Estimated Profit Gross Gain – Php 300,000 per school year for ACAD 600 students at ACSAT QC.

Placement only processes with British Council as tie-up with benefits other than

monetary.

Return of Investment – One (1) Semester plus a chance for ACSAT students to pass the British Council IELTS Exam and work abroad better.

IELTS For ACAD Investment

IELTS exam for two (2) ACSAT Trainers : Php 18,000.00

Modules

The Instant IELTS CD : Php 3,200.00

Step up to IELTS with CD : Php 1,500.00

Action Plan for IELTS with CD : Php 1,500.00

Total : Php 24,200.00

IELTS For Placement - Authorised IELTS Registration Agent – ACSAT helps provide accurate

information on the test to assist candidates with the application process.

British Council Offer

Provide printed information on the IELTS, application forms and all promotional

materials.

Initial training and support for Registration Agent’s staff in IELTS customer service standards.

Providing assistance with difficult enquiries and handling and handling the processing

Administration of the entire testing process including release of results 10 working days

after the test

Free courier delivery to all our agents and we also pay a handling fee for every

candidate who takes the exam outside of Metro Manila.

Depending on the volume and/or frequency with which the agent submit

applications we can offer higher levels of value adding service. This may

include presentations and seminars, invitations to Council events,

subscription to UK Link magazine, complimentary materials and pre-testing

opportunities for the agents’ candidates.

POWER MANAGEMENT

SEMINARS

POWER MANAGEMENT SEMINARS

Unlike e-Services Workshops, these

management courses stem from ACSAT ACAD Branch professors re-invented modules sold to corporations and other interested parties such as cooperatives, foundations, small

business companies to improve their employees skills at work.

Investment -

Ms. ACSAT

Teen Edition

MS. ACSAT TEEN EDITION

To effectively replace Iya Villania, Contestants will

come from 3 feeder schools per branch.

Qualifiers must meet grades equivalent to

scholar status, meets ACSAT talent and

appearance requirements and can represent

ACSAT in all marketing and school

projects/campaigns. saves talent fees,

ACSAT.

Prizes to be given this October COS Party are:

One 4 year course (any choice), three 2 year

course (any choice)

Investment Sample to be taken from sponsors:

One 4 year course (Ex. Nursing: Php

344,000)Three 2 year course (Php 23,000

NA2 total: Php 69,000)

Total: Php 413,000

ACSAT Website for Ad Sales

Website Mediums for sponsor sales

CPM (Cost Per Mille), also called "Cost Per Thousand (CPT), is where advertisers pay

for exposure of their message to a specific audience.”Per mille" means per thousand impressions, or loads of an

advertisement.

CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each

time a user clicks on their listing and is redirected to their website. They do not

actually pay for the listing, but only when the listing is clicked on. This system

allows advertising specialists to refine searches and gain information about their

market.

CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance

based and is common in the affiliate marketing sector of the business.

Price to be determined.

Brand Assurance through

Branches

Other Possibilities

Porter’s Maximum Competitive Advantage

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