Embed Size (px)
DESCRIPTION
Amanda Watlington discusses the intersection of search and affiliate marketing with direct marketers at ACCM
Citation preview
Paying for Performance:Managing Web Affiliates in a Multichannel World
Amanda G. Watlington, Ph.D.Owner
Searching For Profitwww.searchingforprofit.com
May 20, 2008
What’s Up?
• Search Marketing – The driving force online.
• Game Changers – Universal Search, paid links and MFA sites booted.
• It Is Not Just Ads Anymore – Are you using social media? What about your affiliates?
• The Impact – It just got harder to manage affiliates.
How Users Find Sites
Source: PiperJaffray, 2006
Search Is Pervasive
77% search at least 1x per day and 38% search >4x per day
Source: PiperJaffray, 2006
Google Universal Search
Google Universal Search
March 2007
Google Universal Search
May 2007
Universal Search Changes How We Look at Sites
Source: Enquiro, July 2007
How Users Find Sites
October, 2007
It Is not All About Ads Anymore
It Is not All About Ads Anymore
Affiliates Using Search
• Must work harder
• Must get smarter
Contact: Amanda G. Watlington, Ph.D., A.P.R. Email: [email protected]
