2013 Black Friday and Cyber Monday Shopping Stats

How much did shoppers spend in 2013?

andCYBER

MONDAYBLACKFRIDAY

CYBER MONDAYBLACK FRIDAY

67.2%spent under $100

58.7%spent under $100

Who spent the least on Black Friday?Income affected those who spent under $100.

coupons.com/thegoodstuff/black-friday-2014

$0–$24,999

$25,000–$49,999

$50,000–$74,999

$100,000–$149,999

66.3%

60.1%

50.9%

42.4%

BLACK FRIDAY coupons.com/thegoodstuff/black-friday-2014

BLACK FRIDAY

Who spent the most on Black Friday?

9.4%only

of non-parentsspent the sameamount

50% of parents spent between $100–$199


BLACK FRIDAY

Black Friday Spending and Age

18–24

25–34

35–44

45–54

55–64

65+

under $100

87.5%


BLACK FRIDAY


18–24

25–34

20.7%

35–44

45–54

55–64

65+

18–24

25–34 17.9%

35–44

45–54

55–64

65+

18–24

25–34

8.5%35–44

45–54

55–64

65+

$100–$199 $200–$299 $300–$399


BLACK FRIDAY

18–24

25–34

35–44

45–54

55–64

65+

6.7%

18–24

25–34

35–44 16.4%

45–54

55–64

65+

$400–$499 over $499



BLACK FRIDAY

Black Friday Spending and Gender

Male

Female 61.7%

56.4%

under $100


BLACK FRIDAY

Male

Female 13.9%

13.1%

$100–$199Male

Female 9.2%

9.4%

$200–$299Male

Female 3.9%

6.5%

$300–$399



BLACK FRIDAY

Male

Female 3.9%

3.0%

$400–$499Male

Female 7.3%

11.6%

over $499



BLACK FRIDAY

Black Friday Spending and Region

Northeast

South

West

Midwest

60.6%

under $100


BLACK FRIDAY

Northeast

South

West

Midwest

14.7%

$100–$199

Northeast

South

West

Midwest

9.8%

$200–$299

Northeast

South

West

Midwest

7.3%

$300–$399



BLACK FRIDAY

Northeast

South

West

Midwest

5.4%

$400–$499

Northeast

South

West

Midwest

12.2%

over $499



Who spent the least on Cyber Monday?Among 18–24 year-olds, more women spent

under $100 than men.

74.5%

of women18–24 spent under $100

50.7%

of men18–24 spent under $100

CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014

Who spent the most on Cyber Monday?A small percentage spent more than $499.

Here’s a breakdown of those shoppers by region.

CYBER MONDAY

WEST7.9%

SOUTH6.6%

NORTHEAST

5.4%

MIDWEST3.9%


18–24

25–34

35–44

45–54

55–64

65+ 93.4%

under $100

Cyber Monday Spending and Age


18–24

25–34 16.5%

35–44

45–54

55–64

65+

18–24

25–34 13.2%

35–44

45–54

55–64

65+

18–24

25–34 6.1%

35–44

45–54

55–64

65+

$100–$199 $200–$299 $300–$399




CYBER MONDAY

18–24

25–34

35–44

3.1%

45–54

55–64

65+

18–24

25–34

35–44 10.2%

45–54

55–64

65+

$400–$499 over $499


CYBER MONDAY

Cyber Monday Spending and Gender

Male

Female 72.1%

64.5%

under $100


CYBER MONDAY

Male

Female 11.5%

14.3%

$100–$199Male

Female 7.6%

8.7%

$200–$299Male

Female 3.8%

3.6%

$300–$399



CYBER MONDAY

Male

Female 1.8%

2.5%

$400–$499Male

Female 3.2%

6.4%

over $499



CYBER MONDAY

Cyber Monday Spending and Region

Northeast

South

West

Midwest 68.7%

under $100


CYBER MONDAY


Northeast

South

West

Midwest

16.4%

$100–$199

Northeast

South

West

Midwest

9.2%

$200–$299

Northeast

South

West

Midwest

4.2%

$300–$399


CYBER MONDAY


Northeast

South

West

Midwest 2.5%

$400–$499

Northeast

South

West

Midwest

7.9%

over $499


Economy & Finance

2013 Black Friday and Cyber Monday Shopping Stats