[EXCERPT] Cyber Five 2016: Consumer Shopping Report

cyber five 2016:consumer shopping survey

about the surveyOn November 29, 2016, Branding Brand anonymously surveyed 1,000 18-to-44-year-olds to understand if they were satisfied with their shopping experiences between Thanksgiving Day and Cyber Monday this year.

To learn more about our methodology, contact [email protected].

what you'll learn

Browsing in stores helped 45% of holiday shoppers search for gifting inspiration this year. Online search, email, and social media also helped people discover new ideas.

CYBER FIVE SHOPPING BEHAVIOR

Overall, people were happy with their shopping experiences between Thanksgiving Day and Cyber Monday, but most ran into problems with out of stock products.

Over half of Cyber Five shoppers used a mobile app to purchase gifts. Black Friday beat out Cyber Monday as the most popular day to shop online.

CYBER FIVE SHOPPING SATISFACTION

CYBER FIVE BUYING BEHAVIOR

Most people still don't have half of their holiday shopping complete, but they're likely to browse and buy on their smartphones for the rest of the year.

CYBER FIVE SHOPPER NEXT STEPS

01Cyber Five 2016: Consumer Shopping SurveyBranding Brand

mailto:press%40brandingbrand.com?subject=App%20Survey%20Methodology

cyber fiveshopping behavior"More consumers are finding gift ideas on social media. Conversational commerce and effective marketing on platforms like Facebook and Instagram allows retailers to connect with loyal customers."

— Chris Mason, Branding Brand CEO & Co-founder


cyber five 201645% of holiday shoppers say retail stores helped them find gifting inspiration.


ADDITIONAL PLACES PEOPLE LOOK FOR GIFTING IDEAS

45%Retail stores

21%Email

27%Search

cyber fivebuying behavior"For the first time, Black Friday was the most digital day of the Cyber Five. With a smartphone in their pockets, shoppers can browse and buy instantly. They don’t have to wait until work on Monday for an internet connection and a desktop computer."



cyber five 201651% of people used a mobile app to buy gifts during the Cyber Five.

Cyber Five 2016: Consumer Shopping SurveyBranding Brand 05

cyber five shopping satisfaction

Branding Brand 06Cyber Five 2016: Consumer Shopping Survey

"88% of shoppers said their expectations were either met or exceeded while shopping online, which is a win for retailers and shows major site issues, like slowness and broken links, were limited."


cyber five 2016Most people say they were satisfied with their Cyber Five shopping experiences.


SHOPPING EXPERIENCE SATISFACTIONbetween Thanksgiving and Cyber Monday

14%Unsatisfied

86%Satisfied

cyber five shopper next steps

Branding Brand 08Cyber Five 2016: Consumer Shopping Survey

"Mobile beat desktop in revenue for several of our clients on all or most days of the Cyber Five weekend. This trend will only grow as the majority of shoppers plan to use smartphones to browse and purchase gifts."


TOTAL % OF HOLIDAY PURCHASES COMPLETE

Cyber Five 2016: Consumer Shopping SurveyBranding Brand

1-50% 56%

51-99% 38%

100% 6%

09

cyber five 2016Only 6% of people have completed their holiday shopping.

what 's next

010Branding Brand | Cyber Five 2016: Consumer Shopping Survey

about Branding BrandBranding Brand is the retail industry's leading digital commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

Visit blog.brandingbrand.com for more consumer behavior trends.


GET THE FULL REPORTYou can find all of the consumer survey results by downloading your complimentary copy of the 30-page report.

Find it at bblnk.com/2016-holiday-experiences.

DOWNLOAD THE RESULTS

http://blog.brandingbrand.com

http://bblnk.com/2016-holiday-experiences

