Press Kit
2
3
Zenaura Introduces the TrioPersonalised smart scenting for your home
London, UK – March 26, 2018 – Zenaura introduces its first product, the innovative
Zenaura Trio, a smart home fragrance solution that offers complete fragrancing
control and personalisation to enhance a customer’s mood, well-being and overall
at-home experience.
The Zenaura Trio holds up to 3 Zenaura fragrance pearls, and each pearl contains a
luxurious fragrance that can be mixed with up to two additional pearls to create an
ultra-personalised experience to transform the home.
Designed in London, Zenaura's minimalist form is based on the Zen principles of
simplicity, naturalness and subtlety, and effortlessly blends into all surroundings. The
Trio starts silently without a switch and emits a soft glow whilst filling a room with a
captivating aroma.
In collaboration with master perfumers, Zenaura has created a broad range of 20 inspiring fragrances
that are ideal for any occasion and room. Made with premium ingredients, each fragrance can diffuse
elegantly on its own or can be mixed to create bespoke scents that enhance a customer’s mood and
well-being. The range includes 9 mixing fragrances that contain purest essential oils known for their
benefits to help relax, de-stress, energise, focus, and promote sleep.
At the heart of the experience is Zenaura’s app. Connected to an IoT platform, Zenaura provides an
unparalleled customer experience as it will also be voice-activated via Alexa and other home smart
systems. This app gives customers control of all aspects of the home fragrance experience: scent
selection, strength, timing of use and the mixing, ensuring that the fragrances selected are tailored to
any room & uniquely immersive without overwhelming. In addition, there are areas where customers
can explore and learn about new fragrances, and easily purchase a new set of pearls after being
alerted that their pearls are running low.
4
“What we’ve done is taken a large market that’s underserved and created an entirely new customer experience that will transform this home fragrance market“
- David Main, Founder & CEO of Zenaura
Zenaura is an experience – so much more than a product. The more Zenaura is
used, the more personal the experience. It is able to understand a customer’s
fragrance preferences and make recommendations on mixes and new scents to
enjoy as well as providing alerts when the pearls are running low. Zenaura
provides the most beautiful experience from the purchase of a diffuser and
pearls, to the unboxing of the product, the setting up of the diffuser, the simple
use, and the reordering and receipt of new pearls.
“What we’ve done is taken a large market that’s underserved and created an
entirely new customer experience that will transform the home fragrance
market,” said David Main, founder & CEO of Zenaura.
“In a market predominantly serviced by candles and reed diffusers, Zenaura will
revolutionise how we incorporate fragrance into our homes. In the same way that
modern lighting replaced candles as the key source of artificial light, we are focused
on replacing candles and becoming the new way to fragrance your home. Candles
and reeds will always have a place in a home; but, real home fragrancing requires
being able to control fragrance strength & consistent performance over time, the
ability to change fragrances at different times of the day and to be able to mix those
fragrances to create something truly unique to your home. This is what we provide!”
5
Zenaura wants to take customers on a journey of discovery providing a richer
experience. from use and learning, on how to use fragrance in different ways
at home – and to ultimately become a fragrance connoisseur.
Zenaura will be launching the Zenaura Trio through a Kickstarter campaign to
support the next phase: the product manufacturing. First shipments are
expected to deliver in October 2018.
The Trio will be available for purchase in 2 finishes (light and dark). Once
Zenaura has launched in market, the Trio diffuser is expected to retail for
$150.00 SRP; and a set of 3 Zenaura pearls for $50.00 SRP. Customers will be
also be able to buy convenient annual subscriptions.
Zenaura utilises ‘dry fragrancing’ technology that is clean, safe and
allows full control over how to fragrance a home. Dry fragrancing ensures
a safe atmosphere that avoids the risk of flames and the mess of liquids.
Simon Sassoon, one of the founders of Zenaura, has been championing
the use of this same high-quality dry fragrancing technology in
commercial spaces, including hospital patient rooms. Each pearl will last
200 hours of normal use (approximately 4x longer than an average
candle). A set of three pearls, which provides a combined 600 hours of
individual use, should last at least 2 months.
“The dry fragrancing technology used by Zenaura is clean and safe. It was originally developed to go into hospital patients’ rooms, which required passing all of their environmental regulations to do so. The ‘Aha’ moment came when patients asked to take the fragrances home with them.”
- Simon Sassoon, founder of Zenaura
6
Zenaura is brought to you by the same team that built Topgolf in the US, the ground-
breaking, nationwide golf & entertainment phenomenon. As they did with Topgolf,
the team has defined and developed a way to transform the customer experience in
a large and attractive market through the use of technology and data. They are
complemented by a senior leadership team steeped in experience in the luxury and
personal care industries.
If you would like more information please call Alexandra Williamson at 646-290-4490,
or email [email protected]
www.zenaura.co
About ZenauraZenaura provides an unparalleled smart home scenting experience that delivers complete fragrancing control and personalisation to instantly enhance a customer’s mood and well-being.
7
Recommended
