How Can I Be Social? The Power of Social Media

Gerrit Heijkoop How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop

Facebook: /HCIBS

Story

3.500

500

20

Lessons #Haren 1. Power of networks

2. User generated content

3. Access to mass media

4. Community takes action

Social Media people means

Where do you stand?

: 0,876 million

: 0,300 million (57% active accounts)

: 4.850 million (53% of population)

Social Media Statistics Sweden

why

3 core ideas:

1. Impact on our communication

2. From search to social

3. Audience of audiences

Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …

“What is the impact of Social Media on

our communication?”

The impact of Social Media on our communication

The impact of Social Media on our communication

The impact of Social Media on our communication

3 core ideas:

Impact on our communication

2. From search to social

3. Audience of audiences

“People don't care about what you say about your brand,

they care about what other people say about your brand.”

AIDA still exists …

Attention Interest Desire Action

AIDA still exists …

Attention Interest Desire Action Share

3 core ideas:

Impact on our communication

From search to social

3. Audience of audiences

HCIBS social media solutions

how

#reflection applying to your own context

Before I go …

Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

How Can I Be Social? The Power of Social Media