Mobile Developer Conference N Y C 8 26 15
Mobile Revolution: Seven Years OnSimon Khalaf, SVP, Publisher Products
M D C N Y C
300B
225B
150B
75B
2011 2012 2013 2014 20152009 20102008
MUSIC
GAMING
ENTERTAINMENT
SOCIALNETWORKING
TRAVEL
RETAIL
MESSAGING
TV
MEDIAMONTHLY FLURRY SESSIONS
Source: Flurry Analytics
M D C N Y C
APPS
720,000
DEVICES PER MONTH
2BSESSIONS
PER DAY
10B
Source: Flurry Analytics
M D C N Y C
784
440
176
985
590
280
MOBILE ADDICTION CONTINUES TO RISEWorldwide Daily App Usage Distribution (Millions)
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
Source: Flurry Analytics
M D C N Y C
MOBILE ADDICTS
1 CHINA 1,3052 INDIA 1,2163 UNITED STATES 3194 INDONESIA 2485 BRAZIL 2026 PAKISTAN 1827 NIGERIA 1778 MOBILE ADDICTS 1769 BANGLADESH 152
10 RUSSIA 141
2014
Compared to World Population Rank
8 MOBILE ADDICTS 176
1 CHINA 1,3202 INDIA 1,2733 UNITED STATES 3224 MOBILE ADDICTS 2805 INDONESIA 2556 BRAZIL 2057 PAKISTAN 1908 NIGERIA 1839 BANGLADESH 158
10 RUSSIA 146
20154 MOBILE ADDICTS 280
Source: Flurry Analytics
M D C N Y C
158 162
220
3 HOURS AND 40 MINUTES A DAYOn Mobile Devices in the US
Q1 2013 Q2 2014 Q2 2015
+35%
MOBILE TIME SPENT (MINUTES)
20% BROWSER BROWSER
10%
TIME IN BROWSER
DECREASED BY HALF
-50%14% BROWSER
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
M D C N Y C
US TIME SPENT ON MOBILE
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
M D C N Y C
US TIME SPENT
52
33Q2 2014 Q2 2015
On Gaming (Minutes)
GAMING
-36%
Source: comScore, Flurry Analytics, June 2015
M D C N Y C
US TIME SPENT
45
68
Q2 2014 Q2 2015
On Messaging & Social (Minutes)
MESSAGING & SOCIAL
+50%
including FacebookSource: comScore, Facebook, Flurry Analytics, June 2015
M D C N Y C
US TIME SPENT
13
44Q2 2014 Q2 2015
On Entertainment (Minutes)
ENTERTAINMENT
+240%
including YouTubeSource: comScore, Pandora, Flurry Analytics, June 2015
M D C N Y C
MEDIA CONSUMPTION IN APPS
Source: Pew Research, Added Value & Millward Brown Digital. Tumblr Content Engagement Study, October 2014., Flurry Analytics
46
96
Q2 2014 Q2 2015
Including Social & Messaging (Minutes)
DAILY MINUTES/US CONSUMER
+108%
M D C N Y C
CONTENT IS KING AGAIN
M D C N Y C
$21
$33
$23$31
CONSUMERS PAY FOR CONTENTGlobal Mobile Revenues (Billions)
2014 2015
IN-APP PURCHASES MOBILE ADS (EX. SEARCH)
Source: Flurry Analytics, eMarketer, AppAnnie, Apple
M D C N Y C
CONTENT DISCOVERYHAS BECOME PART OF
THE SOCIAL EXPERIENCE
M D C N Y C
COMMUNITIES HAVE BECOME THE DISTRIBUTION CHANNEL
M D C N Y C
US PAID TV SUBSCRIBER GROWTHQ4 2006 to Present (%)
3%
2%
1%
0
-1%
‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14‘06 ‘15
M D C N Y C
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