Proud Sponsor of
we simplifythe Internet
For XYZ CompanyPresented by INSERT YOUR NAME Internet Marketing ConsultantINSERT YOUR CITY office
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
You Have:
You Need: a fresh Web Presence & many ways to be found
Your Sites Local Directories Social Media Content Sites
a static website & one way to be found
More Quality Content Published in More Places = More Customers
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Web Presence = More Shelf Space
Bus. A
Official Site
Bus. B
Company Site
Official Site
It’s your reputation so when people search “own” the page!
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Local AdWorks Search + ReachCast = Total Coverage
• High position via paid search ads
• Immediate results for many keywords
• Optimized daily to increase ROI
• Organic search & map listings for a few keywords
• Results build over time via content marketing
• Good reputation helps improve conversion
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Business creates quality content
Consumers comment, like, review & share
Consumers discover while searching, surfing & socializing
Content published & indexed across the web
Quality Content Powers Your Web Presence
Business listens and engages 1
2
3
4
5Housebreaking Your Dog
PUBLISH
Housebreaking Your Dog
Thanks for your comments. What’s worked for you?
Great advice!
I’m going to try this!
Me too!
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Web Presence BenefitsMore Content. More Places. More Customers.
SearchDiscovery
Increase your discoverability in search
engines with fresh content & more pages
Reputation
Improve your reputation by monitoring the web and
engaging with consumers who are talking about you
SocialDiscovery
Increase your online word-of-mouth through quality
content that is shared across the social web
BusinessCreatesContent
ContentPublished &
Indexed
ConsumersDiscover
ConsumersComment &
Share
BusinessListens & Engages
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
What is Quality Content?
Content created by you
Content created by others
Sites & Blogs Directory listings Real-time updates Photos Videos
Offers Products Comments Thanks Replies
Thanks
$
Links Reviews Referrals Shares & Likes Comments
WoMSHARE
WWW
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
I need to run my business
repeat
Do you have the time & tools to do it all?
repeat
tools
fans
repeat
time
followers
tools
social marketing
research
repeat
passwords
reviews
SEO
analytics
repeat
time
repeat
reputation management
repeat
leads
LOAD YOUR CONTENT
POST NEW UPDATES
KEEP TRACK OF IT ALL
SEOrepeat
passwords repeat
SIGN-UP/CLAIM YOUR PAGES
MONITOR & RESPOND
CREATE CONTENT
directories
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
+
Introducing
Set up Create & Cast
Listen & Engage
Analyze & Report
WSI Consulting Services Web Presence Technology Platform
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Set up Create & Cast
Listen & Engage
Analyze & Report
Conduct Web Presence strategy and objectives planning
Develop and optimize a customCast page in your brand style and link it to your website
Collect, upload and manage all your digital assets
Claim, setup and link all your pages and places across the Web
Create and link your Facebook, Twitter and YouTube pages
Update and sync your business info across 100+ local directories: Google Places, Yahoo Local, Bing & more
Set Up
Cast page
Social Media & Content Sites
Update directories
Digital assets
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Set up Create & Cast
Listen & Engage
Analyze & Report
Custom posts & articles
Create & Cast Content
Research & write custom posts on your Cast page including: video updates, tips, offers, product features, testimonials, events & more
Optimize posts for search and social discovery with keywords, links & tags
Cast posts to Facebook, Twitter & YouTube
Socially bookmark articles & posts on key sites to improve search rank
Write custom articles and submit them to 100s of other sites to build inbound links to your Cast page
Cast to social pages
Bookmark
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Set up Create & Cast
Listen & Engage
Analyze & Report
Listen & Engage
Radar
Monitor
Respond
Engage
Setup, tune & monitor radar to listen across the web for mentions & reviews of your business, products & competitors
Build your base of fans and followers by responding and engaging with people who are talking about you online
Build your reputation by monitoring for positive reviews then Casting them across all your pages
Provide strategies and tactical programs to drive more positive reviews
Monitor for negative reviews/mentions and propose strategies to respond
Web Presence Pro
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Set up Create & Cast
Listen & Engage
Analyze & Report
Analyze & Report
Reports Conduct monthly review of results and
provide recommendations for content & engagement
Review and update business info across local directories and sites
Review detailed reports including:
• Cast page visitors & traffic
• Traffic sources and links
• Top rated content
• Social fans and followers
• Mentions and reviews
• Social shares
• Customer contactsWeb Presence Pro
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
24/7 Access to Reports on ReachCentral
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Content & Engagement Drives Results
We’re building an asset that grows in value over time.
More Content. More Places. More Customers.
SERPreports
Cast pagereports
Engagementreports
Traffi
c &
Engagem
ent
Social Discovery & SharingSearch Discovery
Setup
MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 & BEYOND
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Custom designed & optimized Cast page indexed by search engines
Full library of all your digital assets (logos, pictures, videos, coupons, testimonials, products, etc.)
Many pages of custom content (posts, articles, video, etc.) indexed by search engines
Facebook, Twitter and YouTube pages plus lots of Fans & Followers who want to hear from you
Improved search engine rank for your website
ReachCast is Your Business Asset
More Customers
You own it all!
Professionally developed &managed Web Presence
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
More Content.More Places.More Customers.
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Supplemental
What We Do:• Complete Set up Services….
• Build Your Cast page in your brand’s style and link it to your original website.
• Claim, setup, and link all your pages and places across the Web; including Google Places, Yahoo, Bing, YP.com and over 100 online directories
• Create (Integrate), and Link your Facebook, Twitter, and Youtube accounts.
• Setup, tune & monitor radar to listen across the web for mentions & reviews of your business, products & competitors.
• Perform Monthly Services….
• Research & write custom posts for your Cast page including: video updates, tips, offers, product features, testimonials, events & more
• Optimize posts for search and social discovery with keywords, links & tags
• Write custom articles and submit them to 100s of other sites to build inbound links to your Cast page
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Brooks Stone: 1 Cast per month
• No website
• No online marketing
• No voice
• No reach
September 2009• 4289 unique visits
• #1 Google result for ”Connecticut Stonemason”
• #1 Bing result for ”bluestone paths ct”
• #1 Yahoo! result for ”ct shoreline stonework”
June 2010
I’ve gotten more projects in the first half of 2010 than all of 2009“ “
- Josh Brooks, Owner
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Four Firkins: 1 Cast per day
• Static website
• Infrequent updates
• 700+ Facebook fans
• 250+ Twitter followers
August 2009• 120+ Visits/Day
• 66 Clicks on Twitter from 1 Cast
• 50,000+ visits in 9 months
• 2,326 Facebook fans (330% Increase)
• 1,113 Twitter followers (440% Increase)
• Engagement on every Cast
June 2010
50% of my store traffic comes in as a direct result of my daily cast“ “
- Jason Alvey, Owner
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Cast page: Content & Conversation Hub
Search Engines
SocialSites
Directories
Blogs
Your Website
Your Cast page
1. Fresh onsite content drives search & social discovery
2. Offsite content drives links for increased search ranking
3. Cast page drives traffic & search rank to your site
4. Fresh content stream is embedded on your site*
13
4
2ArticleSites
&
*Ask how to embed your WSI ReachCast content into your website
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
A Cast page is:
• A hub for your real-time updates and offers that are sync’d to social pages
• A traffic source & “link juice” for your website
• Embeddable into your website*
• Optimized for discovery onsearch engines
• Optimized for display on mobile/smart phones
• Measurable with tracking of all customer contacts
Website
Cast page
Embeddable on your site
Cast page: Content & Conversation Hub
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Featured offer and links to additional offers.
Multiple ways to follow you
Links to your other places on the web
Entire page optimized for search (structure, links, tags, etc.)
Contact info (phone, map and form) make it easy to reach you
Customizable to fit your brand with logo unique background, colors and description
Custom URL can be subdomain of your site or standalone
Each post enabled for easy one-click sharing to social networks
Customizable sections for products, services, events, photos and offers
Steady stream of fresh, engaging content encourages conversations with consumers
Each post pushed to Google index in real-time
Cast page: Content & Conversation Hub
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
+ Quality Content
More Customers=
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
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