Winning with Gamification: How to Engage Your Attendees and Increase Mobile Adoption
Win with Gamification
• Game Theory
• Gamification to Increase Engagement
• Social + Games = Lasting memories
Nick Tinker Business Development
Manager
CrowdCompass
@nicktinkercc
Gamers like Quests
ZeigarnikEffect
incomplete tasks create mental tension
Endowed Progress
kicks off the Zeigarnikeffect completing a task
Virtuous Loops
create aself-sustaining
engagement cycle
Increase Engagement
The GameMultiple achievements grouped in bite-size categories
The GameMultiple achievements grouped in bite-size categories
Open the event and achieve points
The Game• Multiple achievements
grouped in bite-size categories
• Open the event and
achieve points
• The quest keeps unfolding
• Achievements pull you in
further for virtuous loops
• A leaderboard creates
healthy competition
Photo Scavenger Hunt
Photo Scavenger Hunt
• Photo scavenger hunt
• Customizable badges
and challenges
• Complete challenges to
earn points
• Display the leaderboard
in-app and onsite
Show value to increase engagement
Netw
ork
ing
Education
Socia
l E
ng
ag
em
ents
Attendees with Smartphones
5 Steps to Increase
Engagement
Market the game before and during the event
Social Media
Event Website
Blogs
Intranet
Newsletters
1
1
Take a photo with a sponsor and earn 3 points!
Play the game,
win prizes!
Market the game before and during the event
1
Market the game before and during the event
1
Market the game before and during the event
Connect Attendees
2
2
Connect Attendees
Take a photo at the opening reception
Take a photo with your favoriteexhibitor
Take a photo at the evening reception with XYZ sponsor
View the Attendee List
View Attendee Profiles
View More Profiles
Send a Message
Keep Attendees Connected
3
Show theGame Progress
4
4
Show the Game Progress
5 Steps toIncrease Engagement
1. Market the game beforeand during the event
2. Connect attendees
3. Keep attendees connected
4. Show the game progress
5. Incentivise
Social + Game = Lasting Memories
Thank You
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