Upload
richard-baxter
View
107
Download
0
Embed Size (px)
DESCRIPTION
My presentation from the Search Love London conference, October 2011.
Citation preview
..........................................................................................................................................................
..
Using simple game mechanics to enhance your SEO and user engagement.
..........................................................................................................................................................
..
..........................................................................................................................................................
..
In the first quarter of 2011 this website got as many check-ins as it did in all of 2010.
..........................................................................................................................................................
..
Check in to your favourite TV, connect with friends and get stickers in the post.
..........................................................................................................................................................
..
“The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the 24 months”
Rand Fishkin, CEO, SEOmoz Inc.
..........................................................................................................................................................
..
GamificationUsing game mechanics to motivate your users to perform actions critical to the growth of your business
..........................................................................................................................................................
.. GAME MECHANICS 101: POINTS
Points are a fundamental unit of measuring performance in a gamified system. They’re everywhere.
..........................................................................................................................................................
.. LEADERBOARDS
Bunchball’s Nitro platform gamifies a real life situation, driving competition.
..........................................................................................................................................................
.. LEVELS AND CHALLENGES
..........................................................................................................................................................
.. SELF EXPRESSION
Encourage commitment by scoring the level of profile completeness to get ownership
..........................................................................................................................................................
.. BADGES
Badges form a key component to the foursquare ecosystem. People love to collect, and compete.
..........................................................................................................................................................
.. VIRTUAL CURRENCY / VIRTUAL GOODS
In Microsoft’s Xbox Marketplace, you can exchange points for customisable avatars
..........................................................................................................................................................
..
..........................................................................................................................................................
.. GAMIFICATION FOR GOOD - IMOK
I’mOK, an iPhone app that parents can use to track their children – kids check in and receive points
..........................................................................................................................................................
.. REWARD W/STATUS – A POWERFUL MOTIVATOR
Status is an amazingly powerful especially for heavy users – it opens opportunity
..........................................................................................................................................................
.. CREATE SIGNUPS / SALES WITH LOSS AVERSION
Loss aversion refers to the tendency for people to strongly prefer avoiding losses than acquiring gains.
..........................................................................................................................................................
..
www.codecademy.com teaches users to code using challenges, levels, achievements and social interaction
..........................................................................................................................................................
.. HELP PEOPLE DRIVE THEIR BUSINESS
I love http://dribbble.com/ - Great designs win business.
..........................................................................................................................................................
.. GENERATE REVIEWS
Netcars.com reward with points and badges for user reviews, ratings and blog posts
..........................................................................................................................................................
..
Increase your sales: Motivate your users to grow your subscriber base like Dropbox and Xbox live
INCREASE SIGNUPS
..........................................................................................................................................................
.. REWARD FOR GIFTING
Gifting (another game mechanic) a virtual currency and rewarding with tangible rewards
..........................................................................................................................................................
.. REWARD FOR UPLOADING CONTENT
Lockerz.com – upload photos, (and watch videos), earn points…
..........................................................................................................................................................
.. GENERATE LINKS
Make it easy for your users to benefit from Word of Mouth marketing via their social and linking activity…
..........................................................................................................................................................
.. WE COULD INCREASE SOCIAL SHARES
Make it really easy for your users to benefit from performing the actions critical to the growth of your site
..........................................................................................................................................................
.. GET YOU USER’S QUESTIONS ANSWERED
Create a question, earn points. Answer the question, earn points and status. SEOMoz.org/q
..........................................................................................................................................................
..
Month1:
12,188 Page Views
Av. Time on Site up 81%
Implement a minimum viable product and iterate
..........................................................................................................................................................
.. Reward Users
for the behaviors that are critical to the
growth of your business
..........................................................................................................................................................
..
THANK YOU
@RichardBaxterSEOgadget.co.uk
Thanks for listening! Email, Tweet or just say hi!
Email me: [email protected]