Shira Appell Customer Education Specialist
Why your personal brand matters on LinkedIn
Liz Kania Customer Education Specialist
#intalent
What kind of impression do you want to make?
313,000,000
What do you want your first impression to be? List 3 sentences that describe you professionally
“Recruiter passionate about connecting talent with the right opportunity” “Recruiter for an organization that impacts social change” “Talent Acquisition leader focused on directing and defining the direction of people’s lives.” #intalent
How might a candidate perceive your brand?
The New Premium Profile Showcase Your Brand
Premium Image Recommended Keywords
Enhanced Profile Analytics
90 Day Who’s Viewed Profile
#intalent
The New Premium Profile Showcase Your Brand
Premium Image Recommended Keywords
Enhanced Profile Analytics
90 Day Who’s Viewed Profile
#intalent
The New Premium Profile Showcase Your Brand
Premium Image Recommended Keywords
Enhanced Profile Analytics
90 Day Who’s Viewed Profile
#intalent
The New Premium Profile Showcase Your Brand
Premium Image Recommended Keywords
Enhanced Profile Analytics
90 Day Who’s Viewed Profile
#intalent
Name Headline
Profile photo
Summary
Banner image
Experience
Rich media
#intalent
What impression does your current profile make? What on your profile matches your 3 descriptors?
Picture reveals my love of life Headline describes my passion for connecting talent with opportunity Summary provides value I provide to potential prospects Rich media gives hard copy proof of the work that I do.
#intalent
It starts with your picture
#intalent
What makes you stand out?
Craft your searchable headline Set yourself apart
#intalent
Packed with passion & personality Summary: an elevator pitch
Your Professional Identity Your Passion Your Value Your Personality Your Company
Pitch
“Candidate advocate. Hiring manager advisor. Talent acquisition streamliner.”
#intalent
Packed with passion & personality Summary: an elevator pitch
Your Professional Identity Your Passion Your Value Your Personality Your Company
Pitch
“My passions lie in building deep relationships with mutual matches that transform careers and drive
growth for innovative companies.” #intalent
Packed with passion & personality Summary: an elevator pitch
Your Professional Identity Your Passion Your Value Your Personality Your Company
Pitch
“I listen carefully to every candidate’s career visions and
consistently place candidates in their dream jobs.”
#intalent
Packed with passion & personality Summary: an elevator pitch
Your Professional Identity Your Passion Your Value Your Personality Your Company
Pitch
“A long-time resident, living here feeds my interest in culture, media, and technology
as well as an unquenchable excitement about local microbreweries’ restaurants.”
#intalent
Packed with passion & personality Summary: an elevator pitch
Your Professional Identity Your Passion Your Value Your Personality Your Company
Pitch
“We are growing a world-class product team at the peak of our company’s growth and product innovation. Now is the time to
join, build, and transform.” #intalent
• Emphasize scope, scale and impact
• Highlight accomplishments & wins
• Allow strengths and values to shine
• Increase discoverability with keywords
• Make it interactive with rich media
Experience: build rapport with your audience
#intalent
Rich media: give them a reason to interact!
#intalent
What causes do you support?
#intalent
In 5 Easy Steps
If you forget, let LinkedIn guide you!
#intalent
Have coffee with your network
“Made breakfast, went for a walk, now watching Harry Potter marathon #lazysunday”
LinkedIn is a professional network
#intalent
“Had a great time learning about volunteering opportunities at the LinkedIn for Good breakfast this morning! #LinkedInForGood”
LinkedIn is a professional network
#intalent
Communication strategy: share updates
Always Be Closing? Try Always Be Connecting! The 6 practices you must follow if you’re in sales.
Jane Jones
The 6 Musts for Today’s Sales Executive
Industry articles
Love managing relationships and considering a career move? Acme is seeking a Relationship Manager in SF!
Relationship Manager Execute on a strategic plan for the territory. Build strong relationships with clients.
Jane Jones
Jobs
Acme has just released an amazing new phone! Have you had a chance to check it out? http://lnked.in/x-bXD2
Jane Jones
Welcome Samantha Lavenstein to the Acme London office! We’re happy to have you on the team!
Jane Jones
Like (22) Comment Share 2d ago
Max Lotz, Colene Kremers and 20 others
Like (2) Comment Share 24m ago Colene Kremers and Alex Handris
Talent brand
Company news
#intalent
Status updates: company
#intalent
Status updates: culture
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Status updates: industry
#intalent
Status updates: jobs
#intalent
Increase Visibility: Publishing Platform
#intalent
Key takeaways Why your personal brand matters on LinkedIn
1. First impressions matter.
2. LinkedIn allows you to create a great first impression on a huge scale.
3. You have the ability to maintain a strong brand and nurture relationships beyond the first impression.
4. You have the ability to inspire potential candidates to be excited about working with you and at your company.
#intalent