Why Use Social Media for Your Business?
What is Social Media?
“The social web connects people where they share, critique and interact with content and each other.”
Google 2014.
Can my business use Social Media?
If your business has a web presence and has multiple end users who are active online…
then YES
What can Social Media do foryour business?
Engage with clients
Increase visibility
and build trust
Increase website traffic
Build an online
portfolio
What are people using?
Facebook 71% LinkedIn
22%
Pinterest21%
Twitter19%
Instagram17%
References:The statistics represent online users of social media in 2013http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet
No single platform will fit allyour requirements
Choose the right social media platform to meet your business objectives and
target audience.
To engage with clients…
You need to drive relevant traffic to your site and achieve rankings for keyword searches that are
comprise your target customer.
Using facebook for engagement
Facebook Characteristics:• Personal attitude• Entertainment orientated• Has the largest audience
What works on Facebook
Listen
Interact
Contribute
• Study current conversations• Understand trends and interests• Know your audience
• Commenting and engaging with others
• Tagging • Linking • Using #hashtags
• Up to 3 posts per day• Optimal post length is 200-500
characters • Posting events
To increase visibility and gain trust…
Create an online reputation by building a community around a brand that is made up of people that are
active online influencers, journalists and bloggers that can use your industry expertise to reference
in their articles…
References:http://www.fingo.co.uk/blog/detail/get-visible-on-google-in-2014
Community building
Journalists and Celebri
tiesProfessionals and Industry Leaders
Social Media Influencers
Fans with Engagement
Fans and Followers
Twitter for increasing visibility
Twitter Characteristics:• Short Posts (max. 140 characters)• Shortened Links • Integration of Links and Images• Use @ (contact)• Use of # (hashtag)
What works on Twitter
Listen
Interact
Contribute
• Follow Trends• Analyse what are people twitting
about and enter conversations
• Retweeting• Use of popular #hashtags• Mentions @
• Up to 6 post per day• Inserting image and/or link to the
post• Informative, short, snap
summary of a link destination
To build trust and a professional presence
Create a page on ‘Linkedin’ for a professional and smart looking presence, from which you can connect
and reach out to industry professionals and key decision makers.
LinkedIn Characteristics:
• Platform for Professionals and Companies
• Can make the post long• Useful for recruiting • Good for joining discussions
LinkedIn to build trust
What works on LinkedIn
Listen
Interact
Contribute
• Identify industry hot topics• Research competitors• Research Company Decision
Makers
• Joining discussions and groups
• Opening groups
• Up to 2 posts per day• Professional posts• Long posts with imbedded
link, image
To support SEO and increase website traffic
There is evidence to suggest that website with more Google ‘+1s’ ranks better than
those with less.
References:http://www.fingo.co.uk/blog/detail/should-i-use-google-plus
Google + Characteristics:
• Technologically savvy platform• Enhances Images• Plays videos• Creating and joining communities• Schedule Events• Creating ‘Hangouts’
Google+ for SEO
What works on Google+
Listen
Interact
Contribute
Create an online portfolio
Use social media’s features to show off your best looking products or images. People who follow Pinterest will love to see and potentially share
them.
Pinterest Characteristics:
• Imagery rich platform• Popular among the Female audience• Allowed posts up to 500 characters• Hosts private boards
Pinterest for an online portfolio
What works on Pinterest
Listen
Interact
Contribute
• Identify competitors• Learn a lot more about your target
audience; what they like; what are they looking for
• Create private boards to store project details and share details with the team
• Create private projects with a client in regards to a specific project
• Use #hashtags
• Post as much as you like in your own boards
• Use of good resolution images• Use of keywords• Embed Links and use up to 500
characters for description
To summarise…
How Can People Find You Online?
Customer/User
Website
Blog/Articles
Social Media
Bookmarking Sites
Forums
Directories
How to incorporate social media in the business plan?
Engage online communities
•Social Media•Forums/Groups
Increase visibility and build trust
•Post relevant content•Be helpful and expert in
the field
Increase website traffic
•Create content on the site that adds value to the
target audience•Add elements that are popular on social media
Build an online
presence
Grow your social engagement
Google continues to consider social votes as a valuable and reliable signal of a
websites importance.
References:http://www.fingo.co.uk/blog/detail/should-i-use-google-plus
What’s Next?
Use Social Mediain combination with:
SEOPPCCRO
Work on different socialmedia platforms:
FacebookTwitter
Establish authorship:Become a source of good content
Become a trusted source of information
Create a strategic plan for each social media platform:
Post regularlyBe present in hot conversationsHave your own style and tone of
voice
Get in touch and get your social media marketing off to a flying start this year.
01372 749 [email protected] | www.fingo.co.uk
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