15TH EUROPEAN SEMINAR ON
DIGITAL CORPORATE COMMUNICATIONS
&
WEBRANKING AWARDS 2016
ITALY & SWITZERLAND
WHY UNDERSTANDING YOUR AUDIENCES
IS CRITICAL AND HOW WEBRANKING
HELPS
Martina ScapinWebranking Researcher and Media Relations, Lundquist
15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS
It’s been a heck of a year…
15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS
…and stakeholders are demanding responses
60% want companies to communicate on issues that most affect them
Sika responds
15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS
The FT states that “banks who use UK as a gateway to EU have more than £7tn of assets and
make annual profits of more than £50bn.”
10% of banks outline
a clear stance
on the issues
that most affect
them
4% of financial service companies
provide a separate section detailing
market influences and hedging
solutions
Under the spotlight: Banks & Brexit
15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS
Beware of the echo chamber
15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS
51
70
Swiss companies
Italian companies
Passed (50% or more)
Held back (between 30 and 50%)
Failed (30% or less)
44.9
43.5
Webranking 2016 Listed
15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS
What is your
Group
strategy?
How much do
your bosses
earn?
31% provide concrete actions
40% outline their steps in achieving their strategy
22% have a remuneration policy in place
24% show how much their bosses earn
95%
84%
Honing in on the numbers
15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS
Presenting your business strategy online
15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS
Are you keeping me engaged?
31%
Live social media
feeds
63%70%
Have responsive
websites
40%20%
Top Loading
speed
15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS
Martina Scapin
@tiniscapin
Lundquist company page
Lundquist
Lundquist page
Lundquist channel
Slideshare account
Lundquist page
Thank you