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Why do Business Clusters work in a remote working world?
Jay Cooper MD, BLOOM Social Business
(Brighton)
WHY IS THIS RELEVANT?
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What you will learn
1. The 3 elements of a successful business cluster
2. Why do we work together?
3. Why does this apply in Digital?
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1. The 3 key elements of a business cluster
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Definition of a Cluster " “Geographic
concentrations of inter-connected companies, specialised suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also co-operate.”
" Professor Michael Porter, Harvard et al.
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If you want to locate a store find a successful butchers…
John James Sainsbury,
Holborn circa 1869
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Fast forward 100 years…
Lord Sainsbury at the DTI in 2000
Business Clusters in the UK: a first assessment
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" You’ve got the brains, I’ve got the cash…let’s go!
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The 3 elements of a successful cluster (or takes three things to
start a fire)
1. Heat (or the spark) 2. Oxygen 3. ???
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The 3 elements of a successful cluster (or it takes three things to
start a fire.
1 Heat (or the spark) 2 Oxygen
3 Fuel
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What’s the Fuel?
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Fuel = Talent
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2. Why do we work together?
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Why does Talent come to Brighton?
0 1 2 3 4 5 6 7 8
Lifestyle
Commute
Business reputation
Collaboration
Yes
No
Perhaps
Source: BLOOM Social Business April 2012
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Working together is better than working alone.
" Knowledge sharing " Learning together " Group problem-solving " Helping each other get
unstuck
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But some people work better on their own… " “If you find yourself
thinking that working alone would be better than working for your company, then the company isn't achieving its goal (and perhaps you should work alone, or for a different company)”
Bruce Eckel, Programming Author and introvert.
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3. Why does this apply in Digital?
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We succeed together, and we fail together…
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I succeed on my own, I fail on my own
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In summary
" Business clusters work when the three elements are in place.
" We work together to grow and win; we work apart when there there is no common goal.
" In Digital, it works because we came together not because we did it alone.
THANK YOU
More thinking: www.bloomsocialbusiness.com
TwiYer: @BLOOMWorldwide @jaycoopertweets
LinkedIn: jaycooperlondon