Why Do Business Clusters Work in a Remote Working World?

WWW.BLOOMSOCIALBUSINESS.COM

Why do Business Clusters work in a remote working world?

Jay Cooper MD, BLOOM Social Business

(Brighton)

WHY IS THIS RELEVANT?


What you will learn

1.  The 3 elements of a successful business cluster

2.  Why do we work together?

3.  Why does this apply in Digital?


1. The 3 key elements of a business cluster


Definition of a Cluster "   “Geographic

concentrations of inter-connected companies, specialised suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also co-operate.”

"   Professor Michael Porter, Harvard et al.


If you want to locate a store find a successful butchers…

John James Sainsbury,

Holborn circa 1869


Fast forward 100 years…

Lord Sainsbury at the DTI in 2000

Business Clusters in the UK: a first assessment


"   You’ve got the brains, I’ve got the cash…let’s go!


The 3 elements of a successful cluster (or takes three things to

start a fire)

1.  Heat (or the spark) 2.  Oxygen 3.  ???


The 3 elements of a successful cluster (or it takes three things to

start a fire.

1  Heat (or the spark) 2  Oxygen

3  Fuel


What’s the Fuel?


Fuel = Talent


2. Why do we work together?


Why does Talent come to Brighton?

0 1 2 3 4 5 6 7 8

Lifestyle

Commute

Business reputation

Collaboration

Yes

No

Perhaps

Source: BLOOM Social Business April 2012


Working together is better than working alone.

"   Knowledge sharing "   Learning together "  Group problem-solving "  Helping each other get

unstuck


But some people work better on their own… "   “If you find yourself

thinking that working alone would be better than working for your company, then the company isn't achieving its goal (and perhaps you should work alone, or for a different company)”

Bruce Eckel, Programming Author and introvert.


3. Why does this apply in Digital?


We succeed together, and we fail together…


I succeed on my own, I fail on my own


In summary

"  Business clusters work when the three elements are in place.

"  We work together to grow and win; we work apart when there there is no common goal.

"  In Digital, it works because we came together not because we did it alone.

THANK YOU

More thinking: www.bloomsocialbusiness.com

TwiYer: @BLOOMWorldwide @jaycoopertweets

LinkedIn: jaycooperlondon