WeBuy
”Democracy arose from men’s thinking that if they are equal in any respect, they are equal absolutely.” Aristotle
Authors: Emil Guberman | Victor Nemirovsky | Yuri Voschinsky Ilya Yulish | Beni Issembert
The first blockchain era – Commerce platform
WHITE PAPER
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This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, n or relate in any way, nor should be considered an offeringofsecuritiesinanyjurisdiction.Thiswhitepaperdoesnotincludeorcontainanyinformation(orindicationthatmightbeconsideredasarecommendation,orthatmightbeusedasabasis)foranyinvestmentdecision.WBYarejustutilitytokenswhichcanbeusedonlyontheWEBUYplatformandarenotintendedtobeusedasaninvestment.TheofferingofWBYonatradingplatformisdoneinordertoallowtheuseoftheWEBUYplatformandnotforspeculativepurposes.TheofferingofWBYtokensonatradingplatformdoesnotchangethelegalqualificationofthetokens,whichremainasimplemeansfortheuseoftheWEBUYplatformandarenotasecurity.WEBUYisnottobeconsideredasanadvisorinanylegal,taxorfinancialmatters.AnyinformationinthewhitepaperisprovidedforgeneralinformationpurposesonlyandWEBUYdoesnotprovideanywarrantyastotheaccuracyandcompletenessofthisinformation.WEBUYisnotafinancialintermediaryandisnotrequiredtoobtainanyauthorizationforAnti-MoneyLaunderingpurposes.AcquiringWBYshallnotgrantanyrightorinfluenceoverWEBUY’sorganizationandgovernancetothePurchasers.RegulatoryauthoritiesarecarefullyscrutinizingbusinessesandoperationsassociatedtoCryptocurrenciesintheworld.Inthatrespect,regulatorymeasures,investigationsoractionsmayimpactWEBUY’sbusinessandevenlimitorpreventitfromdevelopingitsoperationsinthefuture.AnypersonundertakingtoacquireWBYmustbeawareoftheWEBUYbusinessmodel,thewhitepaperortermsandconditionsmaychangeorneedtobemodifiedbecauseofnewregulatoryandcompliancerequirementsfromanyapplicablelawsinanyjurisdictions.Insuchacase,purchasersandanyoneundertakingtoacquireWBYacknowledgeandunderstandthatneitherWEBUYnoranyofitsaffiliatesshallbeheldliableforanydirectorindirectlossordamagecausedbysuchchanges.WEBUYwilldoitsutmosttolaunchitsoperationsanddeveloptheWEBUYplatform.AnyoneundertakingtoacquireWBYacknowledgesandunderstandsthatWEBUYdoesnotprovideanyguaranteethatitwillmanagetoachieveit.TheyacknowledgeandunderstandthereforethatWEBUY(includingitsbodiesandemployees)assumesnoliabilityorresponsibilityforanylossordamagethatwouldresultfromorrelatetotheincapacitytouseWBY,exceptincaseofintentionalmisconductorgrossnegligence.
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Table of Contents
01 SUMMARY 1.11.21.31.41.5 1.6
Overview 4Distortion 4Platform 5Blockchain 6WBYToken 6Management 7
02 MARKET & OPPORTUNITY
2.12.22.32.42.5 2.6
Introduction 8Challenge 9ReversingAdvertisingProcess 9CreatingVirtualMarketplaces 10CommunityEngagementCompensation 11CompetitiveAdvantage 11
03 BLOCKCHAIN 3.13.23.3
Introduction 12StellarNetwork 13RationaleforStellar 14
04 WEBUY PLATFORM 4.14.24.34.44.54.6
4.7
WebuyontheBlockchain 15Overview 16CompensativeModel 17PlatformActivityMining 18Sellers“JoiningGrant” 18Revenue Sources 194.6.1TransactionBasedFees 194.6.2BigDataSales 19
Advertising 20
05 BUSINESS STRATEGY 5.15.25.3
Objective 22Roadmap 23MarketingStrategy 24
06 CORPORATE 6.16.3
Introduction 25AdvisoryBoard 25
07 TOKEN GENERATION EVENT (TGE)
7.17.27.37.47.5
TokenIssuance 26Summary 26UnsoldTokens 27PrivateandPublicSales 27TokenDistributionEvent 27
08 BUDGET ALLOCATION 28
09 CONTACT DETAILS 29
01 Summary
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Overview Distortion01.1 01.2
01 Summary
Over400millionsmallandmediumbusinessesworldwideofferproductsandservicesthatcouldbemarketedanddeliveredonline.Despitethespreadofe-commerce,lessthanhalfofthosebusinessesadvertiseonlineandapproximately90%ofretailpurchasesarestillmadeoffline.1Somillionsofbusinessesareleftoutoftheonlineretailspace,missingthechancetoenjoyvastadditional sales.
E-commerceisdominatedbymajorcorporations:
a) Amazonaccountsfor43.5%oftotale-commercesalesintheUSandtogetherwithEBayholdsover50%ofthemarket.
b) DigitaladvertisingisdominatedbyGoogleandFacebookwhichcollectivelyholdabout60%ofthemarket.Globalmobileadvertisingspendispredictedtoreach$163billionby2019.
WeBuy’svisionistocorrectthesemajorimbalances.Itwilltakecontrolofthee-commerceworldawayfromthegiantcompaniesandputitinthehandsoftheWeBuycommunity.
1. https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
WeBuy is holding a crowdsale event of WBY Tokens. WBY Token will be used by WeBuy merchants (Sellers) to pay for advertising and used by WeBuy users (Buyers) to pay for goods and services.
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01.3
PlatformWeBuyisanadvancedBE-commerceplatformaccessedthroughamobileapplication,basedonacomplexwebofvirtualmarketplaces,createdandgovernedbyusersoftheplatform(Buyers).WeBuyaimsto:
a) Removethebarrierspreventingmillionsofbusinessesaroundtheworldgoingonlineandhelpthemmaximizesales.PlatformfeaturesenableSellerstocreatetheironlinepresenceinstantlyat zero cost.
b) Allowconsumerstobethemainrecipientsofonlineadvertisingspend.Hundredsofbillionsofdollarsarepaidtoattractbuyers.WithWeBuyit’sthebuyerswhoreceivemostofthatmoney.
c) OptimizecommunicationbetweenSellersandBuyerstofacilitateincreasedleadgeneration,speedupdecisionmakingandcuttransactioncostsandeliminateunneededfees.
ItwillgrowintoacomprehensiveglobalnetworkbyindividualconsumerscreatingvirtualmarketplacesbyinvitingstoresandnewconsumerstojoinWeBuy.Inturn,thoseconsumersarecompensatedusingapartoftheamountsspentbytheirstoresandserviceproviders(“Sellers”)onadvertisingtoWeBuyusers.ActivebuyersinWeBuyearnmoneyaspartners.Themoreactivetheyare, the more they can earn.
EverydollarspentonWeBuyadvertisingwillbedistributedbetween the consumer who sees the advertisement, the consumer whointroducedtheSellertoWeBuyandtheplatformitselfviaaCommunityEngagementCompensativeprogram.
WithWeBuysalesaregeneratedintwoways:
a) SellersbuyadvertswhichareexposedtoWeBuytargetedcommunity members who respond directly.
b) BuyersissueSellMe’sdescribingtheproductorservicetheywanttobuy.SellMe’saresenttotherelevantWeBuystores(Sellers)inthebuyer’sdefinedgeographicalarea.Iftheyhaveadvertised Sellers can see the buyer, communicate directly in realtimeandpromoteproductstonewcustomers,leadingtoabuy/nobuydecisionbytheBuyer.
Consequently,Buyersfindtheproductstheywant,atthebestprice,andSellerscanreachpotentialcustomerswhoareknowntobeinterestedintheirspecificproducts.Customeracquisitionandtransaction costs are cut.
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01.3 01.4
Blockchain
TheuseofBlockchaintechnologies,fromthestart,willprovidefulltransparencyandreliability.Thedecentralizedledgerincombinationwiththeuser-friendlyapplication/marketplacewillcreateaself-sufficientecosystem.OncecommittedownershipcanbeverifiedandconfirmedforCommunityEngagementCompensation.
TheWeBuymodelwillbeimplementedasStellar Smart Contract. Transactions will beverifiedusingcryptographyasymmetrickeys.ByutilizingStellarSmartContractas a compensative model instrument, the compensativesystemisfullyautomated.The stores build a closer relationship to customersandgreaterconfidencethatadvertisementswillbeseenbymorelikelybuyers.
WithinthreeyearsWeBuywillbeapureDecentralizedAutonomousCorporation(DAC)marketplace.Thiswillbeachievedbytransferringtheplatformfunctionalityandincometoadecentralizedblockchainbased system.
WBY Token
WBYTokenwillfueltheWeBuynetworkwhichwillsupportrapidlyincreasingvolumesofe-commerce.Itwillbeused:
a) BySellerstopurchaseadvertising.
b) ByWeBuytopayBuyerstheirCompensationfromSellers’advertisingspend.
c) ByConsumerstopurchaseproductsandservicesfromSellers.
WeBuywillbeacrossbordersystem,workinginasimilarwayeverywhereandthereforedemandsapaymentsystembasedonsingletokens.UseofWBYtokenwillfacilitatesavingsintransactioncosts.
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01.5
Management
The founding management team provides a good mix of experience and understanding of the relevant technologies and markets
Emil Guberman, CEO –Formerprogrammerandfounderofaseriesofsuccessfulbusinesses(http://eiggroup.co).Experienceinfounding,financingandmanagingcompaniesandcomplicatedinternationalprojectsinIsrael,USA,UK,RussiaandKazakhstan.
Victor Nemirovsky, CPO –Over20years’experienceinsoftwareengineeringandleadingdevelopmentteamstosuccessfullydeliver solutions and products in automotive, robotics,automationandA/Vcontrolindustries.In2010,co-foundediRulewhichwas sold to an industry leader in 2016.
Yuri Voschinsky, CTO –Leadingteamsindataprocessing,bigdata,cloudcomputingandreal-timecontrolformorethan20years.AsthesoftwareengineeringdirectorforEyeona,hemanagedallaspectsofdesignanddevelopmentforaretailerloyaltyplatform.
Ilya Yulish, CIO –Technologyevangelist,cryptocurrencyandblockchainenthusiastwithover20years’experienceinsoftwareandbusiness development, holds several patents intelecommunicationsnetworkenhancement.HeldseniorpositionsatFasternet,Comverse,AT&T,OliveSoftwareandothers.
Beni Issembert, CMO –BlockchainArtisan,DAGandStellarearlyenthusiast,Benibringsmorethan15yearsofexperiencewhenitcomestousersacquisitionstrategies,digitalmarketingandonlineadvertising.SerialEntrepreneursince2005,BeniwillmanagethegrowthofWeBuy.
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02 Market & Opportunity
02.1
IntroductionThe e-Commerce market today is characterized by:
a) Slow Market Penetration – more than 400 million small and mediumbusinessesworldwideofferproductsandservicesthatcouldbemarketedanddeliveredonline.However,lessthanhalfofthosebusinessesevenadvertiseonlineandapproximately90%ofretailpurchasesarestillmadeoffline.Thismeansthatmillionsofbusinessesareleftoutoftheonlineretailspace.WeBuyaimstotakeadvantageofthisopportunitybybringingamajorproportionofthesebusinessesintotheworldofe-commerce.
b) Monopolies in Advertising –FacebookandGooglecontrolthebulkofdigitaladspend.eMarketer1expectsdigitaladspendintheUStogrow15.9%in2017to$83billioninrevenue.Facebookadrevenuesjumped32.1%andGoogle14.8%.Overall,Googlecontrols40.7%andFacebookhas19.7%oftheU.S.digitaladmarket.
c) Monopolies in Supply –onlinemarketsaredominatedbyasmallgroupofgiants2.Amazonholds44%oftheUSonlinesalesmarket,upfrom38%in2016.Thesalesvalueisalmost$200billion.Thesefiguresrepresentsgrossmerchandisevolumedata,whichincludessalesmadebythirdpartiesonAmazon’smarketplace.Asshowninthegraph,AmazonisfolloweddistantlybyeBay,AppleandWalmart:
1. http://www.adweek.com/digital/u-s-digital-advertising-will-make-83-billion-this-year-says-emarketer/
2. https://www.recode.net/2017/10/24/16534100/amazon-market-share-ebay-walmart-apple-ecommerce-sales-2017
Apple: 3.2% Walmart: 2.8% HomeDepot: 1.4% BestBuy: 1.2% Macy’s: 1.2% Wayfair: 0.8% Costco: 0.9% QVC: 0.8%
Amazon 43.5%
$196.8B
2017
2016
Amazon 38.1%
$149.1B
eBay: 7.8% eBay: 7.8%
Apple:3.2%Walmart:2.8%HomeDepot:1.4%BestBuy:1.2%Macy’s:1.2%Wayfair:0.8%Costco:0.9%QVC:0.8%
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WeBuyaimstocorrecteachoftheseimbalancesbydemocratizinge-commercebyoperatingaplatformwithbuilt-invirality,powerfulgrowthincentivesandaneasierexperienceforcustomersandbettercustomertargetingformerchants.
Bringingsuchalargenumberofbusinessesonline,especiallyintoasinglemarketplace,wouldnormallyrequirethousandsofagentswhowouldneedtoapproachthebusinesses,convincethemtojoinandguidethemthroughtheprocessofcreatingtheironlineretailspace.WithWeBuythatprocessisredundant.ThismarketplacebelongstoBuyersandtheycreateit.
WeBuyisamobileapplicationthatallowsbuyerstodescribetheproductorservicetheywanttobuy.Thedescription(“SellMe”)isshowntoallrelevantWeBuystoresinthebuyer’sarea.Thestorescanseethebuyer, communicate in real time and promote to a new local customer aproductthattheyhaveinstock.
Tofurtherencourageadviewandtonudgethebuyerintomakingapurchase,aportionoftheadvertisingfeeisaddedtothebuyer’sWeBuywallet.
The typical internet user sees more than 1,000 advertisements every month.WeBuyoffersitsmembersanopportunitytoearnasignificantamountofWBYtokensbyviewingrelevantads.
02.2
Challenge
02.3
Reversing Advertising Process
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Beingpaidforseeingadsisnotall.Inreallife,consumersbuildtheirownmarketplacesbyselectingstoresthatattractthemwithproductsandcustomerservicethattheyfindappealing.Ifthosestoresdeliverontheirpromise,trustdeepensandtheconsumerreturnstothemagainandagainignoringtheircompetitors.ConsumersmaybesurroundedbythousandsofSMEsbutonlyfrequentafewdozen.
Similarly,buyersonWeBuycreatetheirownvirtualmarketplacesbyinvitingselectedSMEstojointheplatform.TheselectionofSMEiscompletelyopenandisnotlimitedtobusinessesfrequentedbythebuyers.
The WeBuy platform includes all the tools needed by the buyers to select and invite SMEs and for those SMEs to integrate with the platform.
AnyamountspaidbythoseSMEsforadvertisingaredistributedbetweentheWeBuyplatform,theBuyerwhoviewstheadvertisementandtheBuyerwhointroducedtheSME.
Thestoresbuildacloserrelationshiptocustomersandhigherconfidencethattheiradvertisementswillbeseenbylikelybuyers.CustomersreceiveWBYtokenrewardsthattheycanuseattheirfavoritestores–oranywhereelse.
WeBuy is the first marketplace truly created and owned by buyers.
02.4
Creating Virtual Marketplaces
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02.5
Community Engagement Compensation
TheWeBuy ideology is based on twomainconcepts:
a) Sellers must pay to communicate withbuyers,withbuyersbeingcompensatedfortheirengagementbased on the amounts paid by Sellers.TheypaybypurchasingadvertisingwhichinturnisseenbytheBuyers.
b) TheSellerisalwayspartofaVirtualMarketplaceestablishedbytheBuyerwhorecruitedittoWeBuy.Asaresult,anyactivebuyerinWeBuyiscompensatedforhis/herengagementintheformofWBYtokens.Themoreactivethebuyer,themoretokenstheycanearn.ThoseWBYtokenscanbeexchangedforFIATcurrencyorusedtobuygoodsandservicesfromSellersontheWeBuyplatform.
02.6
Competitive Advantage
Theworldofe-commerceingeneral,andonlineadvertisinginparticular,isverycompetitive.Asdescribedabove,itisdominatedbygiantssuchasAmazon,Alibaba,Google,Facebook,LinkedInandanumberofotherlargeandaggressiveplayers.
Their services allow advertisers to choose fromarangeofproducts,including,adstargetedatwell-defineddemographics,search-relatedadsandfreeoralmostfreeparkingformerchants.
However,noneofthoseservicesprovide:
c) AflexiblesolutionforSMEs
d) Mutualandreal-timeconnectivitybetween product searches and relevant nearby merchants
e) Realtimesocialnetwork,basedonareasofinterest
f) BuyerswiththemeanstoearnmoneyintheformofWBYtokensonadailybasisthroughpersonalmarketplaces
g) Advertisingpaymentsdistributedtomembersoftheshoppingcommunity
WeBuy offers an entirely new way for buyers and sellers to meet and engage.
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03.1 Matchingcommerceandecommercewithadecentralizedvisionisquiteaninterestinganimal.Wedon’tspeakhereaboutashopacceptingpaymentincryptocurrencies.Therearesomeofthemalready.Wespeakheretoturntheblockchainusetodayintoanevolutivescientificvisionthatwillhelpsellertomeetbuyers.ThisisWeBuy.AndinWeBuy’svision,thisistheecommercethatcouldleveragesomanypropertiesoftheblockchaintocompletelyupendtheexistingmodels.
Blockchainmakesthispossiblebyprovidingareliable,openandprogrammableaccountingsystem.Itisasharedpeer-to-peerdistributedledger(distributeddatabase).Itisapeer-to-peertransactionmanagementsystemwithoutanintermediary.Thetransactionsareverifiedbyanetworkofnodesandrecordedinapublicdistributedledgercalledblockchain.
Solutionsusingblockchaincanbebuilttomaintainacontinuouslygrowinglistofcryptographicallysecureddatarecordsprotectedagainstalterationandmodification.Itsetsuptrust,accountabilityandtransparencywhilestreamliningbusinessprocesses.
Blockchaincanhelpreduceexpenseandunpredictabilityofworkingedgedevicesorconnectingservers.Blockchaindistributedledgersimplifiesthedevelopmentofcost-effectivebusinesssystemswhereanythingcanbetrackedandexchanged,withoutrequiringanessentialcentralcontrol.
Usingblockchainremovesthecharacteristicofinfinitereproducibilityfromadigitalasset.Itconfirmsthateachunitofvaluewastransferredonlyonce,solvingthelong-standingproblemofdoublespending.
Blockchainshavebeendescribedasavalue-exchangeprotocol.Thisblockchain-basedexchangeofvaluecanbecompletedmorequickly,moresafelyandmorecheaplythanwithtraditionalsystems.Ablockchaincanassigntitlerightsbecauseitprovidesarecordthatcompelsofferandacceptance.
TheobjectiveinthelongtermistoachieveDecentralizedAutonomousCorporates(DAC)whichareopen,self-organizedcollectivescoordinatedbyeconomicincentivesandself-executingcode,cooperatingaroundsharedgoals.
Poweredbythenetworkeffect,DACsprovideaneconomicmodelandincentivefortheproductionofopen,shareableresources.Withthecreationofmoreopenresources,theDACwillbeabletoscaleindefinitelywhilekeepingitsagilityandcoherence,andinmanycasesoutcompeteexistingcorporatestructures.
DACshaveattractedtoptalentsintheblockchainspace,holdingpromiseformoreefficientandresilientorganizations.
03 Blockchain
Introduction
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Ethereum ERC20 does not meet our needs and here is why.
Traditionally,ICOtokenshavebeenissuedontheEthereumnetworkintheformofERC20tokens.ERC20tokensareeasytoissueandareinfinitelycustomizableusingEthereum’ssmartcontractinglanguage.However,recenteventshavehighlightedandexacerbatedsomeweaknessesofthenetwork,includingslowtransactionprocessingtimesforthenetworkduringICOsandincreasinglyexpensivegasprices(byfiatstandards)fortransactionsandsmartcontractexecution.
Moreover,manyorganizationsrequireonlybasictokens;theyadopttheriskofEthereum’sTuringcompleteprogramminglanguagewithouttakingadvantageofmanyofitsbenefits.
StellaristhebestchoiceforICOsthatdonotrequirecomplexsmartcontractsbutrequirehightransactionprocessingtimeandcheaptransactionfees.
WithaERC20token,it’sarealdealofmoneyandtimetoputyourtokenondecentralizedexchange,whileStellarfeaturesadecentralizedexchangewhereanyStellarnetworktokencanbeinstantlytradedwithoutrelyingonathirdpartyexchangetolistthetoken.ThismeansnewlyissuedtokenscanbetradedonDay1.
03.2
Stellar Network
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Rationale for Stellar
Built-in decentralized exchangeThereareliterallythousandsofnewtokensbeingissuedthisyear. Eachonewillhavetofindsomeexchangetolistthem.Userswillhavetomakeaccountsatrandomexchangestobeabletobuycertaintokensand,inevitably,manyofthesetokenswon’tgetlisted.
Stellarwasdesignedfromthegrounduptosupportefficienttrading. AnytokencreatedonStellarcanbeboughtandsoldimmediatelyonStellar’sdecentralizedexchangebymeansofStellar’snativeoffermechanism.AnorganizationdoesnothavetorelyonathirdpartyexchangelikeBittrexorPoloniextolistormakethemarketforthem. Thisallmeansonelessunknownsinceyoudon’thavetotrustsomeonetolistyourtoken.
Greater securityWhileStellarislessexpressivethanEthereum,thesimplicityofitstransactionmodelcreatesfewerpitfallsandhencecanimprovethesecurityofapplicationsthatdonotrequirethefullgeneralityofTuring-completesmartcontracts.Simplyput,Stellar’smodelofatomicmulti-operation transactions leads to more auditable code, limits uncertainty, anddecreasestheriskofharmfrombadactorswhomayexploitprogramvulnerabilities.
Significantly cheaper and fasterAsether(ETH)obtainshighervaluations,computationandtransactionsarebecomingincreasinglyexpensive.Stellardoesnotrequireany“gas”toexecuteprogramsandonlyrequiresanegligibletransactionfee(.00001XLM–afractionofafractionofapenny)todiscourageuserswithmaliciousintentfromfloodingthenetworkwithtransactions.
The median transaction time on Stellar is 5 seconds, compared to approximately3.5minutesonEthereum.
And to conclusion:Stellarwith3-5secconfirmationtimeversus3minutesinEthereum.Feepriceischeapaswell–costof300ktransactionsisaround1cent.OnEthereum,gasforsameamountoftransactionswillcostprettypenny–around8KUSD.Andwith3000+transactionpersec(7onEthereum)–Stellarisabestchoseforus.
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04 WeBuy Platform
BlockchainisabasicrequirementoftheWeBuyplatforminrespectofthefollowing:
Transparency & Trust –abilitytoensurethecorrectconductoftransactionswhicharedependentoncompensating,sothatallparticipantsareconfidentthattheywillreceivewhatisduetothem,withouttheinvolvementofthirdparties.Forexample,detailsofwhichSellersareinwhichvirtualprivatenetworkaremaintainedandcan be seen at any time.
Immortality – system contents and structures are not dependent onsomeoutsidemanagement,sothepositionsofBuyersandtheirnetworksremainconsistent,independentofoutsideevents.
Usage of WBY Tokens – allows immediate payment between platformparticipants,notrelatedtolocationoranyotherfactor.
These objectives can only be achieved using Blockchain.
04.1
Webuy on the Blockchain
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This section describes the WeBuy financial model, covering the commercial activity on the WeBuy platform. It is supposed to give a high-level overview of the general logic and mechanisms without going into technical details.
The description helps to highlight the system elements that can be improved by using blockchain mechanisms to both make the system more transparent and trustworthy.
ThemainideaofWeBuyistocreateaplatformthatwilldecentralizethefuturee-commerceworldandmakeitprofitableforall.Itisanadvancede-commerceplatformaccessedthroughamobileapplication,basedonacomplexwebofvirtualmarketplaces,ownedbyusersoftheplatform(Buyers).WeBuyaimsto:
• Removethebarrierscurrentlypreventingmillionsofbusinessesaroundtheworldgoingonlineandhelpthemmaximizesales.PlatformfeaturesenableSellerstocreatetheironlinepresenceinstantly at zero cost.
• Allowconsumerstobethemainrecipientsofonlineadvertisingspend.Hundredsofbillionsofdollarsarepaidtoattractbuyers.WithWeBuythebuyersreceivemostofthatmoney.
• OptimizecommunicationbetweenSellersandBuyerstofacilitateincreasedleadgeneration,speedupdecisionmakingandcuttransaction costs.
ItwillgrowintoacomprehensiveglobalnetworkbyindividualconsumerscreatingvirtualmarketplacesbyinvitingstoresandnewconsumerstojoinWeBuy.Inturn,thoseconsumersarecompensatedviatheamountsspentbytheirstoresandserviceproviders(“Sellers”)onadvertisingtoWeBuyusers.ActivebuyersinWeBuyearnWBYtokensaspartners.Themoreactivetheyare,themoretokenstheycan earn.
EverydollarspentonWeBuyadvertisingwillbesharedbetweentheconsumer who sees the advertisement, the consumer who introduced theSellertoWeBuyandtheplatformitself.
WithWeBuysalesaregeneratedwhenBuyersandSellersareeffectivelymatched.
BuyersissueSellMe’sdescribingtheproductorservicetheywanttobuy.SellMe’saresenttotherelevantWeBuystores(Sellers)inthebuyer’sdefinedgeographicalarea.BypayingforadvertisementsSellerscanapproachthebuyer,viaarangeofadvertisingmethods,includingcommunicatingwiththeBuyersdirectlyinrealtimeandpromoteproductstonewcustomers,leadingtoabuy/nobuydecisionbytheBuyer.
Consequently, Buyers find the products they want, at the best price, and Sellers can reach potential customers who are known to be interested in their specific products. Customer acquisition and transaction costs are cut.
04.2
Overview
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ThemechanismofWeBuycompensativemodelincludesfiveparties
Communicating Buyer (CB) – is the buyer who communicates with the seller (reviewsad,talks,reviewsmessage,usesWeBuypaymentsystemtopaysellers)
Referring Buyer (RB) – is the buyer who invitedtheCBtojoinWeBuy.
Virtual Marketplace Owner (VMO) – to whichaspecificSellerbelongs.
Referring Buyer / Virtual Marketplace Owner (VMORB) – which has invited the VMOtoWeBuyPlatform.
WeBuy Platform
Itshouldbenotedthat:
a) ThecompensationsforRBarenevertakenfromtheCBorVMO’sones,butfromtheWeBuyplatformanditisalwaysequalto10%ofthecompensationreachedbytheCBorVMO.
b) The%oftheCBorVMOCompensationis20%minimumand40%maximumdependingonitsstatus.
c) Thestatusdependsontheleveloftheactivity(Pleaseseetablebelow)
Compensative Model04.3
STATUS SHARE (%) REVIEWS REFERRED MEMBERS
QUESTIONS ANSWERED ONLINE
QUESTIONS ANSWERED AFTER PURCHASE
REFERRED STORES (SERVICES)
Silver 20% I n i t i a l
Gold 25% 20 20 20 20 10
Platinum 30% 50 50 50 50 30
Diamond 40% 100 100 100 100 75
* CompensationwillbepaidinWBYtokensonly.
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04.4
Platform Activity Mining
Buyers’activityisthemainengineforthesuccessoftheWeBuyplatform.
Thetermminingisnotrelatedtoanyclassiccryptocurrencyminingtechniques.Itsimplymeansthatthefunds(tokens)will only be released into the system as a resultofWeBuyuser’sactivity.
Intheshorttermthefollowingminingactivitiesareplanned:
a) Inviting new Buyer (INB) –sending aninvitationtonewBuyerswillperform¾oftheminingrequired.Confirmationofthesecondside(Applicationdownloadandregistration)willcompleteanother1/4ofthemining.BothsideswillbeawardedINB-Reward
b) Inviting new Seller (INS) – same ideaasforInvitingNewBuyer,theINS-Rewardwillbe½WBYpendingregistrationcompletionbytheSellerwillcompleteminingcycleandrewardBuyerwithadditional½.
c) Reviewing Store (RS) or Answering a question – each review or answer toanotherbuyerquestionthatpassesmoderatorsreviewwillperformminingactivitygivingareviewer1/10oftheRS-Reward.
04.5
Sellers “Joining Grant”
TheBuyers’advantagesareclearintheWeBuyplatform.Itwillbenecessarytoensure that the Sellers which are invited will be motivated immediately to use the platformactively.
To achieve, each Seller will receive a JoiningGrantequivalentto$500tobespentonadvertisingontheWeBuyplatform.TherulesofWeBuyCommunityEngagementCompensation(CEC)willapply to the Joining Grantexactlyasitisapplied to other compensations.
Thegrantwillbereceivablebyverifiedstores.
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Theforecastsarebasedonasinglerevenuesource,beingapercentageofthetotalamountspentbySellersonadvertising.
Some potential additional sources are discussed in this section.
04.6.1 Transaction Based Fees TheWeBuyplatformcouldchargeSellersafeeforsellingtheirproductsorservicesthroughtheplatformpaymentmechanism.WeBuyisa0-feesplatform.
ThefeescollectedwouldbeusedasaCommunityEngagementcompensation.
However,duringthefirstthreeyearstherewillbenotransactionbasedfees.
04.6.2 Big Data SalesAfteracertaintimetheinformationaboutSellMe’s,regions,commentsandsoonwillbecomeofgreatinterestforotherparties.
Thisdatacouldbesoldviatransparentrulesandtheincomeofthesaledistributedasfollows:
• 12%–fortheplatform.
• 88%distributedtoBuyersonly,accordingtotheSellMeactivityoftheBuyer.
Revenue Sources
04.6
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Advertising04.7
The basic model is that Sellers will purchase adverts which will be transmittedanddisplayedtobuyersinresponsetotheSellMe’s they issue.
SellerswillpayfortheadvertsusingWBYTokensthattheywillacquireby:
a) ReceivingtheJoiningGrant.
b) ReceivingpaymentsfromBuyersinreturnforsupplyinggoodsorservices.
c) Purchasingthetokensthrutheplatform.
Sellerswillhavetheoptionofcreatinganddesigningtheiradvertisementsbyutilizingeitherthemobileorwebapplication.Moresophisticated adverts will be produced thru the web application that will offerseveraltemplatesanddesignoptions.
Asshowninthetablebelow,severaladvertisingmodeswillbeavailable.ItmustbeemphasizedthatadvertsareonlydisplayedtoBuyerswhohavecirculatedSellMe’s.Consequently,theadvertswillonlytargetpeoplewhohavedeclaredtheirinterestandconverselyBuyerswillnotbepesteredwithirrelevantandannoyingmessages.
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THE FOLLOWING PRODUCTS ARE AVAILABLE FOR PURCHASE BY THE SELLERS:
PRODUCT EXPLANATION
Pop-up Ad ThebuyerhasdefinedanewSellMe that describes his needs and enabled pop-upadsinhissettings.
Localstoresthatcarryrelevantproductswill be shown to the buyer.
Store landing page ad
AfterdefiningaSellMe,thebuyer choosesoneofthematchingstores, andreviewsitsdealsandextended storeinformation.
Call the Buyer (Voice / Video)
Ifenabledbybuyer,thesellercancallthebuyerwithamatchingSellMeusingtheWeBuyaudioorvideochatfeature.
Buyer calls from the map
InsteadofcallingtheWeBuystore fromthelandingpage,thebuyercanmakeacalldirectlyfromthemap
Seller club member notification
Sendingnotificationsaboutnewdeals or products to buyers who have added thestoretotheirlistofFavorites
Thepricesmayvaryaccordingtolocationandotherfactors.WhilethebaseofthepriceswillbepresentedinlocalfiatcurrencyvolatilityofWBYtokenwillnotinfluencethepurchaseprice(forbothdirections).
PriceswillalwaysbepresentedinboththeFIATcurrency(theusershouldbeabletochoosewhichone)andWBY.
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05 Business Strategy
05.1
Objective
Theclearobjectivesare:
InordertoestablishWeBuyasaleadinge-commerceplatformtakinganincreasingshareoftheoverallmarketandprovidingtheoptimumsolutiontothemarketscurrentdominationbyasmallnumberofmajorcorporationssuchasGoogle,FacebookandAmazon.
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05.2
RoadmapQ2 2018
Q3 2018
Q4 2018
Q1 2019
Q2 2019
Q3–Q4 2019
Beginning of 2020
2020
Start PreSeed
PrivateSaletobe open
Firstversion oftheplatformready
Systemfinetuningbasedonfirstpilotresults
Platformgoeslive inanumberofgeos
Continue development ofnewfeatures
Finetuningthesystem
PreparingthesystemforDACoperation PilotofDACinonegeo
Continue development
Expandtheprofessionalteam
StartactingasDAC MovingtoopenSource
TherestdependsonWeBuycommunity
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05.3
Marketing Strategy
Theprioritywillbetocreatebrandawarenessandbringintothemarketplaceinfluencerswhoareabletoattractbothbuyersandmerchants.Initialeffortswillfocusonfivedemographicslocatedwithinstrictgeographicallimits:
• Salesprofessionals;
• Purchasemanagers;
• SMEconsultants;
• Thestart-upenvironment,includingentrepreneursandfinanciers;
• Students.
ThemainmotivationformemberstoaddstoresandinviteothermemberswillbetoobtainmoreWBYtokensfromtheapplication.Themarketplace’sinitialturnoverislikelytoberelativelylowasstoreswaitforaudiencegrowthbeforebuyingadvertising.
Accordingly,therewillbesignificantspendingbyWeBuyonmarketingtoquicklygrowthecommunity.
WeBuy’sbrand-buildingwillusethreequick-growthstrategies:
a) FollowingtheaudiencetargetingstrategytakenbyearlyFacebook,thebrandingcampaignwillinitiallyconcentrateonspecificgeographicareasorasmallcountry,likeIsrael.
b) MediaforthecampaignwillbepublishedonLinkedIn,FacebookandYouTube;platformsthatallowgeographic,professionalandhobbytargeting.
c) DirectinvitationswillbeissuedbyWeBuystafftodetectearlychallengesinattractingnew stores.
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06 Corporate
WeBuyUKLIMITEDisanUKcompanyincorporatedin2018.ThecompanyoperatesfromofficesinLondon.Foundershaverichandsuccessfulexperienceinsettingupnewcompanies,especiallyintheInternetandBlockchainarena.WeBuyhasbeenfundedbyitsfounderswhetherinformofworkorincapital.
06.1
06.2
Introduction
Advisory Board
Vered Itzhaki, Token Economics AdvisorCryptoeconomicsExpertAdvisor.20+years inmanagingandhedgingfinancialrisks, advisingcompaniesonfinancingandprovidingsolutionstocomplexfinancialissues.
Alex Averbuch, Strategic Advisor ExperiencedFinance&Marketingprofessional withademonstratedhistoryofworkingin theInvestment&CreditinsuranceandForeign TradeFinanceindustry.
Jared Polites, Marketing Advisor NewYork-basedblockchainmarketing specialist,PartneratBlockteamVentures, writeratCryptoCoinsNewsandFormer FBIAnalyst.
Tumennast Erdenebold (Ph.D), Blockchain Advisor S.Korea-basedPost-DoctoralResearcherinBlockchainSciencesandmemberattheBlockchainEconomicForum.
Ismail Malik, Blockchain Advisor Leadingexpertintheblockchainfield,founderandCEOofBlockchainLab,editorinchiefof ICOcrowd,+20yearsexperienceintechnologyrelatedstartupsand entrepreneurship.
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WeBuyplanstoconductatokensaleofaninitialsupplyofWBYtokens.
WBYtokenswillbesoldatafixedpricedenominatedXLM(StellarLumens)andthe initial supply will be dependent on the quantityofWBYtokenssold.
TheallocationoftotalWBYtokenswillbeasfollows:
• 30%ofthetotalnumberofWBYtokenswillbeallocatedtocontributorsduringthetokensale.
• 12%ofthetotalnumberofWBYtokenswill be allocated to the team and will begraduallyvestedovera12-monthsperiod
• 5%ofthetotalnumberofWBYtokenswillbeallocatedtoourAdvisors
• And53%ofWBYTokenswillbeallocatedtoourJoiningGrantReserveandwillbedistributedlatertoSEMs.
TokenSymbol:WBY
TotalSupply:1,000,000,000
AvailableforSale:300,000,000
TokenPrice:$0.25*beforediscount
AcceptedCurrencies: FIAT+Cryptocurrencies
MinimumTransactionAmount fortheSales:1XLM=0.2USD1
SoftCap:$5,000,000
HardCap:$25,000,000
TokenDistribution:Asseenbelow
SalesPeriod: Sept. 24th 2018 – Nov. 4th 2018
07.2
07 Token Generation Event
07.1
Token Issuance Summary
* AccordingtoMay2018Exchangerate.
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• AllunsoldtokensinthePrivateSalewillgointo thePublicSale
• TeamandAdvisorTokenswillbelockedfor12and 6monthsrespectivelyfromtheTGE
• AllunsoldtokenswillbemovedtotheFoundationPool tobeusedbyitforallmarketingactionstopromote WeBuy.
• 30%tobesoldintheSales
• ThePrivateSalestartsonSept.24th2018andlastsuntil Nov.4rd2018orwhensoldout,whichevercomesfirst
• APublicSalewillbeannouncedifneededandwillbeconductedup to Nov. 4rd 2018
• IftheSoftCapisnotmet,refundswillbemadeviasmartcontracts
• Saleswillberanperweekasfollow:
Weeks Start GMT+1 00:00 End GMT+1 23:59
W1 24/09/2018 30/09/2018
W2 01/10/2018 07/10/2018
W3 08/10/2018 14/10/2018
W4 15/10/2018 21/10/2018
W5 22/10/2018 28/10/2018
W6 29/10/2018 04/11/2018
• TokenswillbedistributedtoBuyersaccordingtothe scheduledbelow:
SeedBuyers 19/11/2018 24/11/2018
SalesW1&W2 26/11/2018 01/12/2018
SalesW3&W4 03/12/2018 08/12/2018
SalesW5&W6 10/12/2018 15/12/2018
07.3
07.4
07.5
Unsold Tokens
Private and Public Sales
Token Distribution Event
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08 Budget Allocation
14.37%ofthefundsraisedwillbeallocatedforexpandingthedevelopmentofWeBuyBlockchaintechnologyandtheplatformtobeabletocaterforthegrowthofWeBuy,while39.87%willbespentonthemarketingoftheplatformtocreateawarenessandtheadoptionofWeBuyamongconsumersandSMEs.Operationstaskswilluse32.53%ofthefundsdealingwithlegal,manpowerandITissueswhen12.63%ofthefundswillbeusedtomanagetheoperationfromapureadministrativepointofview.
Development
14.57%
Marketing
39.97%
Operationstasks
32.73%
Administrative
12.73%
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General Email:[email protected] Phone:+972-54-5241225
Press Email:[email protected] Phone:+972-54-3266064
Telegram: WBY Medium: @webuy_io
09 Contact Details