WHITE PAPER - WBY · Creating Virtual Marketplaces 10 Community Engagement Compensation 11 Competitive Advantage 11 03 BLOCKCHAIN 3.1 3.2 3.3 Introduction 12 Stellar Network 13 Rationale

WeBuy

”Democracy arose from men’s thinking that if they are equal in any respect, they are equal absolutely.” Aristotle

Authors: Emil Guberman | Victor Nemirovsky | Yuri Voschinsky Ilya Yulish | Beni Issembert

The first blockchain era – Commerce platform

WHITE PAPER

WEBUY White Paper Version 1.3 | 2

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, n or relate in any way, nor should be considered an offeringofsecuritiesinanyjurisdiction.Thiswhitepaperdoesnotincludeorcontainanyinformation(orindicationthatmightbeconsideredasarecommendation,orthatmightbeusedasabasis)foranyinvestmentdecision.WBYarejustutilitytokenswhichcanbeusedonlyontheWEBUYplatformandarenotintendedtobeusedasaninvestment.TheofferingofWBYonatradingplatformisdoneinordertoallowtheuseoftheWEBUYplatformandnotforspeculativepurposes.TheofferingofWBYtokensonatradingplatformdoesnotchangethelegalqualificationofthetokens,whichremainasimplemeansfortheuseoftheWEBUYplatformandarenotasecurity.WEBUYisnottobeconsideredasanadvisorinanylegal,taxorfinancialmatters.AnyinformationinthewhitepaperisprovidedforgeneralinformationpurposesonlyandWEBUYdoesnotprovideanywarrantyastotheaccuracyandcompletenessofthisinformation.WEBUYisnotafinancialintermediaryandisnotrequiredtoobtainanyauthorizationforAnti-MoneyLaunderingpurposes.AcquiringWBYshallnotgrantanyrightorinfluenceoverWEBUY’sorganizationandgovernancetothePurchasers.RegulatoryauthoritiesarecarefullyscrutinizingbusinessesandoperationsassociatedtoCryptocurrenciesintheworld.Inthatrespect,regulatorymeasures,investigationsoractionsmayimpactWEBUY’sbusinessandevenlimitorpreventitfromdevelopingitsoperationsinthefuture.AnypersonundertakingtoacquireWBYmustbeawareoftheWEBUYbusinessmodel,thewhitepaperortermsandconditionsmaychangeorneedtobemodifiedbecauseofnewregulatoryandcompliancerequirementsfromanyapplicablelawsinanyjurisdictions.Insuchacase,purchasersandanyoneundertakingtoacquireWBYacknowledgeandunderstandthatneitherWEBUYnoranyofitsaffiliatesshallbeheldliableforanydirectorindirectlossordamagecausedbysuchchanges.WEBUYwilldoitsutmosttolaunchitsoperationsanddeveloptheWEBUYplatform.AnyoneundertakingtoacquireWBYacknowledgesandunderstandsthatWEBUYdoesnotprovideanyguaranteethatitwillmanagetoachieveit.TheyacknowledgeandunderstandthereforethatWEBUY(includingitsbodiesandemployees)assumesnoliabilityorresponsibilityforanylossordamagethatwouldresultfromorrelatetotheincapacitytouseWBY,exceptincaseofintentionalmisconductorgrossnegligence.


Table of Contents

01 SUMMARY 1.11.21.31.41.5 1.6

Overview 4Distortion 4Platform 5Blockchain 6WBYToken 6Management 7

02 MARKET & OPPORTUNITY

2.12.22.32.42.5 2.6

Introduction 8Challenge 9ReversingAdvertisingProcess 9CreatingVirtualMarketplaces 10CommunityEngagementCompensation 11CompetitiveAdvantage 11

03 BLOCKCHAIN 3.13.23.3

Introduction 12StellarNetwork 13RationaleforStellar 14

04 WEBUY PLATFORM 4.14.24.34.44.54.6

4.7

WebuyontheBlockchain 15Overview 16CompensativeModel 17PlatformActivityMining 18Sellers“JoiningGrant” 18Revenue Sources 194.6.1TransactionBasedFees 194.6.2BigDataSales 19

Advertising 20

05 BUSINESS STRATEGY 5.15.25.3

Objective 22Roadmap 23MarketingStrategy 24

06 CORPORATE 6.16.3

Introduction 25AdvisoryBoard 25

07 TOKEN GENERATION EVENT (TGE)

7.17.27.37.47.5

TokenIssuance 26Summary 26UnsoldTokens 27PrivateandPublicSales 27TokenDistributionEvent 27

08 BUDGET ALLOCATION 28

09 CONTACT DETAILS 29

01 Summary


Overview Distortion01.1 01.2

01 Summary

Over400millionsmallandmediumbusinessesworldwideofferproductsandservicesthatcouldbemarketedanddeliveredonline.Despitethespreadofe-commerce,lessthanhalfofthosebusinessesadvertiseonlineandapproximately90%ofretailpurchasesarestillmadeoffline.1Somillionsofbusinessesareleftoutoftheonlineretailspace,missingthechancetoenjoyvastadditional sales.

E-commerceisdominatedbymajorcorporations:

a) Amazonaccountsfor43.5%oftotale-commercesalesintheUSandtogetherwithEBayholdsover50%ofthemarket.

b) DigitaladvertisingisdominatedbyGoogleandFacebookwhichcollectivelyholdabout60%ofthemarket.Globalmobileadvertisingspendispredictedtoreach$163billionby2019.

WeBuy’svisionistocorrectthesemajorimbalances.Itwilltakecontrolofthee-commerceworldawayfromthegiantcompaniesandputitinthehandsoftheWeBuycommunity.

1. https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

WeBuy is holding a crowdsale event of WBY Tokens. WBY Token will be used by WeBuy merchants (Sellers) to pay for advertising and used by WeBuy users (Buyers) to pay for goods and services.

WEBUY White Paper Version 1.3 | 501 SUMMARY

01.3

PlatformWeBuyisanadvancedBE-commerceplatformaccessedthroughamobileapplication,basedonacomplexwebofvirtualmarketplaces,createdandgovernedbyusersoftheplatform(Buyers).WeBuyaimsto:

a) Removethebarrierspreventingmillionsofbusinessesaroundtheworldgoingonlineandhelpthemmaximizesales.PlatformfeaturesenableSellerstocreatetheironlinepresenceinstantlyat zero cost.

b) Allowconsumerstobethemainrecipientsofonlineadvertisingspend.Hundredsofbillionsofdollarsarepaidtoattractbuyers.WithWeBuyit’sthebuyerswhoreceivemostofthatmoney.

c) OptimizecommunicationbetweenSellersandBuyerstofacilitateincreasedleadgeneration,speedupdecisionmakingandcuttransactioncostsandeliminateunneededfees.

ItwillgrowintoacomprehensiveglobalnetworkbyindividualconsumerscreatingvirtualmarketplacesbyinvitingstoresandnewconsumerstojoinWeBuy.Inturn,thoseconsumersarecompensatedusingapartoftheamountsspentbytheirstoresandserviceproviders(“Sellers”)onadvertisingtoWeBuyusers.ActivebuyersinWeBuyearnmoneyaspartners.Themoreactivetheyare, the more they can earn.

EverydollarspentonWeBuyadvertisingwillbedistributedbetween the consumer who sees the advertisement, the consumer whointroducedtheSellertoWeBuyandtheplatformitselfviaaCommunityEngagementCompensativeprogram.

WithWeBuysalesaregeneratedintwoways:

a) SellersbuyadvertswhichareexposedtoWeBuytargetedcommunity members who respond directly.

b) BuyersissueSellMe’sdescribingtheproductorservicetheywanttobuy.SellMe’saresenttotherelevantWeBuystores(Sellers)inthebuyer’sdefinedgeographicalarea.Iftheyhaveadvertised Sellers can see the buyer, communicate directly in realtimeandpromoteproductstonewcustomers,leadingtoabuy/nobuydecisionbytheBuyer.

Consequently,Buyersfindtheproductstheywant,atthebestprice,andSellerscanreachpotentialcustomerswhoareknowntobeinterestedintheirspecificproducts.Customeracquisitionandtransaction costs are cut.


01.3 01.4

Blockchain

TheuseofBlockchaintechnologies,fromthestart,willprovidefulltransparencyandreliability.Thedecentralizedledgerincombinationwiththeuser-friendlyapplication/marketplacewillcreateaself-sufficientecosystem.OncecommittedownershipcanbeverifiedandconfirmedforCommunityEngagementCompensation.

TheWeBuymodelwillbeimplementedasStellar Smart Contract. Transactions will beverifiedusingcryptographyasymmetrickeys.ByutilizingStellarSmartContractas a compensative model instrument, the compensativesystemisfullyautomated.The stores build a closer relationship to customersandgreaterconfidencethatadvertisementswillbeseenbymorelikelybuyers.

WithinthreeyearsWeBuywillbeapureDecentralizedAutonomousCorporation(DAC)marketplace.Thiswillbeachievedbytransferringtheplatformfunctionalityandincometoadecentralizedblockchainbased system.

WBY Token

WBYTokenwillfueltheWeBuynetworkwhichwillsupportrapidlyincreasingvolumesofe-commerce.Itwillbeused:

a) BySellerstopurchaseadvertising.

b) ByWeBuytopayBuyerstheirCompensationfromSellers’advertisingspend.

c) ByConsumerstopurchaseproductsandservicesfromSellers.

WeBuywillbeacrossbordersystem,workinginasimilarwayeverywhereandthereforedemandsapaymentsystembasedonsingletokens.UseofWBYtokenwillfacilitatesavingsintransactioncosts.


01.5

Management

The founding management team provides a good mix of experience and understanding of the relevant technologies and markets

Emil Guberman, CEO –Formerprogrammerandfounderofaseriesofsuccessfulbusinesses(http://eiggroup.co).Experienceinfounding,financingandmanagingcompaniesandcomplicatedinternationalprojectsinIsrael,USA,UK,RussiaandKazakhstan.

Victor Nemirovsky, CPO –Over20years’experienceinsoftwareengineeringandleadingdevelopmentteamstosuccessfullydeliver solutions and products in automotive, robotics,automationandA/Vcontrolindustries.In2010,co-foundediRulewhichwas sold to an industry leader in 2016.

Yuri Voschinsky, CTO –Leadingteamsindataprocessing,bigdata,cloudcomputingandreal-timecontrolformorethan20years.AsthesoftwareengineeringdirectorforEyeona,hemanagedallaspectsofdesignanddevelopmentforaretailerloyaltyplatform.

Ilya Yulish, CIO –Technologyevangelist,cryptocurrencyandblockchainenthusiastwithover20years’experienceinsoftwareandbusiness development, holds several patents intelecommunicationsnetworkenhancement.HeldseniorpositionsatFasternet,Comverse,AT&T,OliveSoftwareandothers.

Beni Issembert, CMO –BlockchainArtisan,DAGandStellarearlyenthusiast,Benibringsmorethan15yearsofexperiencewhenitcomestousersacquisitionstrategies,digitalmarketingandonlineadvertising.SerialEntrepreneursince2005,BeniwillmanagethegrowthofWeBuy.

http://eiggroup.co


02 Market & Opportunity

02.1

IntroductionThe e-Commerce market today is characterized by:

a) Slow Market Penetration – more than 400 million small and mediumbusinessesworldwideofferproductsandservicesthatcouldbemarketedanddeliveredonline.However,lessthanhalfofthosebusinessesevenadvertiseonlineandapproximately90%ofretailpurchasesarestillmadeoffline.Thismeansthatmillionsofbusinessesareleftoutoftheonlineretailspace.WeBuyaimstotakeadvantageofthisopportunitybybringingamajorproportionofthesebusinessesintotheworldofe-commerce.

b) Monopolies in Advertising –FacebookandGooglecontrolthebulkofdigitaladspend.eMarketer1expectsdigitaladspendintheUStogrow15.9%in2017to$83billioninrevenue.Facebookadrevenuesjumped32.1%andGoogle14.8%.Overall,Googlecontrols40.7%andFacebookhas19.7%oftheU.S.digitaladmarket.

c) Monopolies in Supply –onlinemarketsaredominatedbyasmallgroupofgiants2.Amazonholds44%oftheUSonlinesalesmarket,upfrom38%in2016.Thesalesvalueisalmost$200billion.Thesefiguresrepresentsgrossmerchandisevolumedata,whichincludessalesmadebythirdpartiesonAmazon’smarketplace.Asshowninthegraph,AmazonisfolloweddistantlybyeBay,AppleandWalmart:

1. http://www.adweek.com/digital/u-s-digital-advertising-will-make-83-billion-this-year-says-emarketer/

2. https://www.recode.net/2017/10/24/16534100/amazon-market-share-ebay-walmart-apple-ecommerce-sales-2017

Apple: 3.2% Walmart: 2.8% HomeDepot: 1.4% BestBuy: 1.2% Macy’s: 1.2% Wayfair: 0.8% Costco: 0.9% QVC: 0.8%

Amazon 43.5%

$196.8B

2017

2016

Amazon 38.1%

$149.1B

eBay: 7.8% eBay: 7.8%

Apple:3.2%Walmart:2.8%HomeDepot:1.4%BestBuy:1.2%Macy’s:1.2%Wayfair:0.8%Costco:0.9%QVC:0.8%

WEBUY White Paper Version 1.3 | 902 MARKET & OPPORTUNITY

WeBuyaimstocorrecteachoftheseimbalancesbydemocratizinge-commercebyoperatingaplatformwithbuilt-invirality,powerfulgrowthincentivesandaneasierexperienceforcustomersandbettercustomertargetingformerchants.

Bringingsuchalargenumberofbusinessesonline,especiallyintoasinglemarketplace,wouldnormallyrequirethousandsofagentswhowouldneedtoapproachthebusinesses,convincethemtojoinandguidethemthroughtheprocessofcreatingtheironlineretailspace.WithWeBuythatprocessisredundant.ThismarketplacebelongstoBuyersandtheycreateit.

WeBuyisamobileapplicationthatallowsbuyerstodescribetheproductorservicetheywanttobuy.Thedescription(“SellMe”)isshowntoallrelevantWeBuystoresinthebuyer’sarea.Thestorescanseethebuyer, communicate in real time and promote to a new local customer aproductthattheyhaveinstock.

Tofurtherencourageadviewandtonudgethebuyerintomakingapurchase,aportionoftheadvertisingfeeisaddedtothebuyer’sWeBuywallet.

The typical internet user sees more than 1,000 advertisements every month.WeBuyoffersitsmembersanopportunitytoearnasignificantamountofWBYtokensbyviewingrelevantads.

02.2

Challenge

02.3

Reversing Advertising Process


Beingpaidforseeingadsisnotall.Inreallife,consumersbuildtheirownmarketplacesbyselectingstoresthatattractthemwithproductsandcustomerservicethattheyfindappealing.Ifthosestoresdeliverontheirpromise,trustdeepensandtheconsumerreturnstothemagainandagainignoringtheircompetitors.ConsumersmaybesurroundedbythousandsofSMEsbutonlyfrequentafewdozen.

Similarly,buyersonWeBuycreatetheirownvirtualmarketplacesbyinvitingselectedSMEstojointheplatform.TheselectionofSMEiscompletelyopenandisnotlimitedtobusinessesfrequentedbythebuyers.

The WeBuy platform includes all the tools needed by the buyers to select and invite SMEs and for those SMEs to integrate with the platform.

AnyamountspaidbythoseSMEsforadvertisingaredistributedbetweentheWeBuyplatform,theBuyerwhoviewstheadvertisementandtheBuyerwhointroducedtheSME.

Thestoresbuildacloserrelationshiptocustomersandhigherconfidencethattheiradvertisementswillbeseenbylikelybuyers.CustomersreceiveWBYtokenrewardsthattheycanuseattheirfavoritestores–oranywhereelse.

WeBuy is the first marketplace truly created and owned by buyers.

02.4

Creating Virtual Marketplaces


02.5

Community Engagement Compensation

TheWeBuy ideology is based on twomainconcepts:

a) Sellers must pay to communicate withbuyers,withbuyersbeingcompensatedfortheirengagementbased on the amounts paid by Sellers.TheypaybypurchasingadvertisingwhichinturnisseenbytheBuyers.

b) TheSellerisalwayspartofaVirtualMarketplaceestablishedbytheBuyerwhorecruitedittoWeBuy.Asaresult,anyactivebuyerinWeBuyiscompensatedforhis/herengagementintheformofWBYtokens.Themoreactivethebuyer,themoretokenstheycanearn.ThoseWBYtokenscanbeexchangedforFIATcurrencyorusedtobuygoodsandservicesfromSellersontheWeBuyplatform.

02.6

Competitive Advantage

Theworldofe-commerceingeneral,andonlineadvertisinginparticular,isverycompetitive.Asdescribedabove,itisdominatedbygiantssuchasAmazon,Alibaba,Google,Facebook,LinkedInandanumberofotherlargeandaggressiveplayers.

Their services allow advertisers to choose fromarangeofproducts,including,adstargetedatwell-defineddemographics,search-relatedadsandfreeoralmostfreeparkingformerchants.

However,noneofthoseservicesprovide:

c) AflexiblesolutionforSMEs

d) Mutualandreal-timeconnectivitybetween product searches and relevant nearby merchants

e) Realtimesocialnetwork,basedonareasofinterest

f) BuyerswiththemeanstoearnmoneyintheformofWBYtokensonadailybasisthroughpersonalmarketplaces

g) Advertisingpaymentsdistributedtomembersoftheshoppingcommunity

WeBuy offers an entirely new way for buyers and sellers to meet and engage.


03.1 Matchingcommerceandecommercewithadecentralizedvisionisquiteaninterestinganimal.Wedon’tspeakhereaboutashopacceptingpaymentincryptocurrencies.Therearesomeofthemalready.Wespeakheretoturntheblockchainusetodayintoanevolutivescientificvisionthatwillhelpsellertomeetbuyers.ThisisWeBuy.AndinWeBuy’svision,thisistheecommercethatcouldleveragesomanypropertiesoftheblockchaintocompletelyupendtheexistingmodels.

Blockchainmakesthispossiblebyprovidingareliable,openandprogrammableaccountingsystem.Itisasharedpeer-to-peerdistributedledger(distributeddatabase).Itisapeer-to-peertransactionmanagementsystemwithoutanintermediary.Thetransactionsareverifiedbyanetworkofnodesandrecordedinapublicdistributedledgercalledblockchain.

Solutionsusingblockchaincanbebuilttomaintainacontinuouslygrowinglistofcryptographicallysecureddatarecordsprotectedagainstalterationandmodification.Itsetsuptrust,accountabilityandtransparencywhilestreamliningbusinessprocesses.

Blockchaincanhelpreduceexpenseandunpredictabilityofworkingedgedevicesorconnectingservers.Blockchaindistributedledgersimplifiesthedevelopmentofcost-effectivebusinesssystemswhereanythingcanbetrackedandexchanged,withoutrequiringanessentialcentralcontrol.

Usingblockchainremovesthecharacteristicofinfinitereproducibilityfromadigitalasset.Itconfirmsthateachunitofvaluewastransferredonlyonce,solvingthelong-standingproblemofdoublespending.

Blockchainshavebeendescribedasavalue-exchangeprotocol.Thisblockchain-basedexchangeofvaluecanbecompletedmorequickly,moresafelyandmorecheaplythanwithtraditionalsystems.Ablockchaincanassigntitlerightsbecauseitprovidesarecordthatcompelsofferandacceptance.

TheobjectiveinthelongtermistoachieveDecentralizedAutonomousCorporates(DAC)whichareopen,self-organizedcollectivescoordinatedbyeconomicincentivesandself-executingcode,cooperatingaroundsharedgoals.

Poweredbythenetworkeffect,DACsprovideaneconomicmodelandincentivefortheproductionofopen,shareableresources.Withthecreationofmoreopenresources,theDACwillbeabletoscaleindefinitelywhilekeepingitsagilityandcoherence,andinmanycasesoutcompeteexistingcorporatestructures.

DACshaveattractedtoptalentsintheblockchainspace,holdingpromiseformoreefficientandresilientorganizations.

03 Blockchain

Introduction

WEBUY White Paper Version 1.3 | 1303 BLOCKCHAIN

Ethereum ERC20 does not meet our needs and here is why.

Traditionally,ICOtokenshavebeenissuedontheEthereumnetworkintheformofERC20tokens.ERC20tokensareeasytoissueandareinfinitelycustomizableusingEthereum’ssmartcontractinglanguage.However,recenteventshavehighlightedandexacerbatedsomeweaknessesofthenetwork,includingslowtransactionprocessingtimesforthenetworkduringICOsandincreasinglyexpensivegasprices(byfiatstandards)fortransactionsandsmartcontractexecution.

Moreover,manyorganizationsrequireonlybasictokens;theyadopttheriskofEthereum’sTuringcompleteprogramminglanguagewithouttakingadvantageofmanyofitsbenefits.

StellaristhebestchoiceforICOsthatdonotrequirecomplexsmartcontractsbutrequirehightransactionprocessingtimeandcheaptransactionfees.

WithaERC20token,it’sarealdealofmoneyandtimetoputyourtokenondecentralizedexchange,whileStellarfeaturesadecentralizedexchangewhereanyStellarnetworktokencanbeinstantlytradedwithoutrelyingonathirdpartyexchangetolistthetoken.ThismeansnewlyissuedtokenscanbetradedonDay1.

03.2

Stellar Network

WEBUY White Paper Version 1.3 | 1403 BLOCKCHAIN

Rationale for Stellar

Built-in decentralized exchangeThereareliterallythousandsofnewtokensbeingissuedthisyear. Eachonewillhavetofindsomeexchangetolistthem.Userswillhavetomakeaccountsatrandomexchangestobeabletobuycertaintokensand,inevitably,manyofthesetokenswon’tgetlisted.

Stellarwasdesignedfromthegrounduptosupportefficienttrading. AnytokencreatedonStellarcanbeboughtandsoldimmediatelyonStellar’sdecentralizedexchangebymeansofStellar’snativeoffermechanism.AnorganizationdoesnothavetorelyonathirdpartyexchangelikeBittrexorPoloniextolistormakethemarketforthem. Thisallmeansonelessunknownsinceyoudon’thavetotrustsomeonetolistyourtoken.

Greater securityWhileStellarislessexpressivethanEthereum,thesimplicityofitstransactionmodelcreatesfewerpitfallsandhencecanimprovethesecurityofapplicationsthatdonotrequirethefullgeneralityofTuring-completesmartcontracts.Simplyput,Stellar’smodelofatomicmulti-operation transactions leads to more auditable code, limits uncertainty, anddecreasestheriskofharmfrombadactorswhomayexploitprogramvulnerabilities.

Significantly cheaper and fasterAsether(ETH)obtainshighervaluations,computationandtransactionsarebecomingincreasinglyexpensive.Stellardoesnotrequireany“gas”toexecuteprogramsandonlyrequiresanegligibletransactionfee(.00001XLM–afractionofafractionofapenny)todiscourageuserswithmaliciousintentfromfloodingthenetworkwithtransactions.

The median transaction time on Stellar is 5 seconds, compared to approximately3.5minutesonEthereum.

And to conclusion:Stellarwith3-5secconfirmationtimeversus3minutesinEthereum.Feepriceischeapaswell–costof300ktransactionsisaround1cent.OnEthereum,gasforsameamountoftransactionswillcostprettypenny–around8KUSD.Andwith3000+transactionpersec(7onEthereum)–Stellarisabestchoseforus.


04 WeBuy Platform

BlockchainisabasicrequirementoftheWeBuyplatforminrespectofthefollowing:

Transparency & Trust –abilitytoensurethecorrectconductoftransactionswhicharedependentoncompensating,sothatallparticipantsareconfidentthattheywillreceivewhatisduetothem,withouttheinvolvementofthirdparties.Forexample,detailsofwhichSellersareinwhichvirtualprivatenetworkaremaintainedandcan be seen at any time.

Immortality – system contents and structures are not dependent onsomeoutsidemanagement,sothepositionsofBuyersandtheirnetworksremainconsistent,independentofoutsideevents.

Usage of WBY Tokens – allows immediate payment between platformparticipants,notrelatedtolocationoranyotherfactor.

These objectives can only be achieved using Blockchain.

04.1

Webuy on the Blockchain

WEBUY White Paper Version 1.3 | 1604 WEBUY PLATFORM

This section describes the WeBuy financial model, covering the commercial activity on the WeBuy platform. It is supposed to give a high-level overview of the general logic and mechanisms without going into technical details.

The description helps to highlight the system elements that can be improved by using blockchain mechanisms to both make the system more transparent and trustworthy.

ThemainideaofWeBuyistocreateaplatformthatwilldecentralizethefuturee-commerceworldandmakeitprofitableforall.Itisanadvancede-commerceplatformaccessedthroughamobileapplication,basedonacomplexwebofvirtualmarketplaces,ownedbyusersoftheplatform(Buyers).WeBuyaimsto:

• Removethebarrierscurrentlypreventingmillionsofbusinessesaroundtheworldgoingonlineandhelpthemmaximizesales.PlatformfeaturesenableSellerstocreatetheironlinepresenceinstantly at zero cost.

• Allowconsumerstobethemainrecipientsofonlineadvertisingspend.Hundredsofbillionsofdollarsarepaidtoattractbuyers.WithWeBuythebuyersreceivemostofthatmoney.

• OptimizecommunicationbetweenSellersandBuyerstofacilitateincreasedleadgeneration,speedupdecisionmakingandcuttransaction costs.

ItwillgrowintoacomprehensiveglobalnetworkbyindividualconsumerscreatingvirtualmarketplacesbyinvitingstoresandnewconsumerstojoinWeBuy.Inturn,thoseconsumersarecompensatedviatheamountsspentbytheirstoresandserviceproviders(“Sellers”)onadvertisingtoWeBuyusers.ActivebuyersinWeBuyearnWBYtokensaspartners.Themoreactivetheyare,themoretokenstheycan earn.

EverydollarspentonWeBuyadvertisingwillbesharedbetweentheconsumer who sees the advertisement, the consumer who introduced theSellertoWeBuyandtheplatformitself.

WithWeBuysalesaregeneratedwhenBuyersandSellersareeffectivelymatched.

BuyersissueSellMe’sdescribingtheproductorservicetheywanttobuy.SellMe’saresenttotherelevantWeBuystores(Sellers)inthebuyer’sdefinedgeographicalarea.BypayingforadvertisementsSellerscanapproachthebuyer,viaarangeofadvertisingmethods,includingcommunicatingwiththeBuyersdirectlyinrealtimeandpromoteproductstonewcustomers,leadingtoabuy/nobuydecisionbytheBuyer.

Consequently, Buyers find the products they want, at the best price, and Sellers can reach potential customers who are known to be interested in their specific products. Customer acquisition and transaction costs are cut.

04.2

Overview


ThemechanismofWeBuycompensativemodelincludesfiveparties

Communicating Buyer (CB) – is the buyer who communicates with the seller (reviewsad,talks,reviewsmessage,usesWeBuypaymentsystemtopaysellers)

Referring Buyer (RB) – is the buyer who invitedtheCBtojoinWeBuy.

Virtual Marketplace Owner (VMO) – to whichaspecificSellerbelongs.

Referring Buyer / Virtual Marketplace Owner (VMORB) – which has invited the VMOtoWeBuyPlatform.

WeBuy Platform

Itshouldbenotedthat:

a) ThecompensationsforRBarenevertakenfromtheCBorVMO’sones,butfromtheWeBuyplatformanditisalwaysequalto10%ofthecompensationreachedbytheCBorVMO.

b) The%oftheCBorVMOCompensationis20%minimumand40%maximumdependingonitsstatus.

c) Thestatusdependsontheleveloftheactivity(Pleaseseetablebelow)

Compensative Model04.3

STATUS SHARE (%) REVIEWS REFERRED MEMBERS

QUESTIONS ANSWERED ONLINE

QUESTIONS ANSWERED AFTER PURCHASE

REFERRED STORES (SERVICES)

Silver 20% I n i t i a l

Gold 25% 20 20 20 20 10

Platinum 30% 50 50 50 50 30

Diamond 40% 100 100 100 100 75

* CompensationwillbepaidinWBYtokensonly.


04.4

Platform Activity Mining

Buyers’activityisthemainengineforthesuccessoftheWeBuyplatform.

Thetermminingisnotrelatedtoanyclassiccryptocurrencyminingtechniques.Itsimplymeansthatthefunds(tokens)will only be released into the system as a resultofWeBuyuser’sactivity.

Intheshorttermthefollowingminingactivitiesareplanned:

a) Inviting new Buyer (INB) –sending aninvitationtonewBuyerswillperform¾oftheminingrequired.Confirmationofthesecondside(Applicationdownloadandregistration)willcompleteanother1/4ofthemining.BothsideswillbeawardedINB-Reward

b) Inviting new Seller (INS) – same ideaasforInvitingNewBuyer,theINS-Rewardwillbe½WBYpendingregistrationcompletionbytheSellerwillcompleteminingcycleandrewardBuyerwithadditional½.

c) Reviewing Store (RS) or Answering a question – each review or answer toanotherbuyerquestionthatpassesmoderatorsreviewwillperformminingactivitygivingareviewer1/10oftheRS-Reward.

04.5

Sellers “Joining Grant”

TheBuyers’advantagesareclearintheWeBuyplatform.Itwillbenecessarytoensure that the Sellers which are invited will be motivated immediately to use the platformactively.

To achieve, each Seller will receive a JoiningGrantequivalentto$500tobespentonadvertisingontheWeBuyplatform.TherulesofWeBuyCommunityEngagementCompensation(CEC)willapply to the Joining Grantexactlyasitisapplied to other compensations.

Thegrantwillbereceivablebyverifiedstores.


Theforecastsarebasedonasinglerevenuesource,beingapercentageofthetotalamountspentbySellersonadvertising.

Some potential additional sources are discussed in this section.

04.6.1 Transaction Based Fees TheWeBuyplatformcouldchargeSellersafeeforsellingtheirproductsorservicesthroughtheplatformpaymentmechanism.WeBuyisa0-feesplatform.

ThefeescollectedwouldbeusedasaCommunityEngagementcompensation.

However,duringthefirstthreeyearstherewillbenotransactionbasedfees.

04.6.2 Big Data SalesAfteracertaintimetheinformationaboutSellMe’s,regions,commentsandsoonwillbecomeofgreatinterestforotherparties.

Thisdatacouldbesoldviatransparentrulesandtheincomeofthesaledistributedasfollows:

• 12%–fortheplatform.

• 88%distributedtoBuyersonly,accordingtotheSellMeactivityoftheBuyer.

Revenue Sources

04.6


Advertising04.7

The basic model is that Sellers will purchase adverts which will be transmittedanddisplayedtobuyersinresponsetotheSellMe’s they issue.

SellerswillpayfortheadvertsusingWBYTokensthattheywillacquireby:

a) ReceivingtheJoiningGrant.

b) ReceivingpaymentsfromBuyersinreturnforsupplyinggoodsorservices.

c) Purchasingthetokensthrutheplatform.

Sellerswillhavetheoptionofcreatinganddesigningtheiradvertisementsbyutilizingeitherthemobileorwebapplication.Moresophisticated adverts will be produced thru the web application that will offerseveraltemplatesanddesignoptions.

Asshowninthetablebelow,severaladvertisingmodeswillbeavailable.ItmustbeemphasizedthatadvertsareonlydisplayedtoBuyerswhohavecirculatedSellMe’s.Consequently,theadvertswillonlytargetpeoplewhohavedeclaredtheirinterestandconverselyBuyerswillnotbepesteredwithirrelevantandannoyingmessages.


THE FOLLOWING PRODUCTS ARE AVAILABLE FOR PURCHASE BY THE SELLERS:

PRODUCT EXPLANATION

Pop-up Ad ThebuyerhasdefinedanewSellMe that describes his needs and enabled pop-upadsinhissettings.

Localstoresthatcarryrelevantproductswill be shown to the buyer.

Store landing page ad

AfterdefiningaSellMe,thebuyer choosesoneofthematchingstores, andreviewsitsdealsandextended storeinformation.

Call the Buyer (Voice / Video)

Ifenabledbybuyer,thesellercancallthebuyerwithamatchingSellMeusingtheWeBuyaudioorvideochatfeature.

Buyer calls from the map

InsteadofcallingtheWeBuystore fromthelandingpage,thebuyercanmakeacalldirectlyfromthemap

Seller club member notification

Sendingnotificationsaboutnewdeals or products to buyers who have added thestoretotheirlistofFavorites

Thepricesmayvaryaccordingtolocationandotherfactors.WhilethebaseofthepriceswillbepresentedinlocalfiatcurrencyvolatilityofWBYtokenwillnotinfluencethepurchaseprice(forbothdirections).

PriceswillalwaysbepresentedinboththeFIATcurrency(theusershouldbeabletochoosewhichone)andWBY.


05 Business Strategy

05.1

Objective

Theclearobjectivesare:

InordertoestablishWeBuyasaleadinge-commerceplatformtakinganincreasingshareoftheoverallmarketandprovidingtheoptimumsolutiontothemarketscurrentdominationbyasmallnumberofmajorcorporationssuchasGoogle,FacebookandAmazon.

WEBUY White Paper Version 1.3 | 2305 BUSINESS STRATEGY

05.2

RoadmapQ2 2018

Q3 2018

Q4 2018

Q1 2019

Q2 2019

Q3–Q4 2019

Beginning of 2020

2020

Start PreSeed

PrivateSaletobe open

Firstversion oftheplatformready

Systemfinetuningbasedonfirstpilotresults

Platformgoeslive inanumberofgeos

Continue development ofnewfeatures

Finetuningthesystem

PreparingthesystemforDACoperation PilotofDACinonegeo

Continue development

Expandtheprofessionalteam

StartactingasDAC MovingtoopenSource

TherestdependsonWeBuycommunity

WEBUY White Paper Version 1.3 | 2405 BUSINESS STRATEGY

05.3

Marketing Strategy

Theprioritywillbetocreatebrandawarenessandbringintothemarketplaceinfluencerswhoareabletoattractbothbuyersandmerchants.Initialeffortswillfocusonfivedemographicslocatedwithinstrictgeographicallimits:

• Salesprofessionals;

• Purchasemanagers;

• SMEconsultants;

• Thestart-upenvironment,includingentrepreneursandfinanciers;

• Students.

ThemainmotivationformemberstoaddstoresandinviteothermemberswillbetoobtainmoreWBYtokensfromtheapplication.Themarketplace’sinitialturnoverislikelytoberelativelylowasstoreswaitforaudiencegrowthbeforebuyingadvertising.

Accordingly,therewillbesignificantspendingbyWeBuyonmarketingtoquicklygrowthecommunity.

WeBuy’sbrand-buildingwillusethreequick-growthstrategies:

a) FollowingtheaudiencetargetingstrategytakenbyearlyFacebook,thebrandingcampaignwillinitiallyconcentrateonspecificgeographicareasorasmallcountry,likeIsrael.

b) MediaforthecampaignwillbepublishedonLinkedIn,FacebookandYouTube;platformsthatallowgeographic,professionalandhobbytargeting.

c) DirectinvitationswillbeissuedbyWeBuystafftodetectearlychallengesinattractingnew stores.


06 Corporate

WeBuyUKLIMITEDisanUKcompanyincorporatedin2018.ThecompanyoperatesfromofficesinLondon.Foundershaverichandsuccessfulexperienceinsettingupnewcompanies,especiallyintheInternetandBlockchainarena.WeBuyhasbeenfundedbyitsfounderswhetherinformofworkorincapital.

06.1

06.2

Introduction

Advisory Board

Vered Itzhaki, Token Economics AdvisorCryptoeconomicsExpertAdvisor.20+years inmanagingandhedgingfinancialrisks, advisingcompaniesonfinancingandprovidingsolutionstocomplexfinancialissues.

Alex Averbuch, Strategic Advisor ExperiencedFinance&Marketingprofessional withademonstratedhistoryofworkingin theInvestment&CreditinsuranceandForeign TradeFinanceindustry.

Jared Polites, Marketing Advisor NewYork-basedblockchainmarketing specialist,PartneratBlockteamVentures, writeratCryptoCoinsNewsandFormer FBIAnalyst.

Tumennast Erdenebold (Ph.D), Blockchain Advisor S.Korea-basedPost-DoctoralResearcherinBlockchainSciencesandmemberattheBlockchainEconomicForum.

Ismail Malik, Blockchain Advisor Leadingexpertintheblockchainfield,founderandCEOofBlockchainLab,editorinchiefof ICOcrowd,+20yearsexperienceintechnologyrelatedstartupsand entrepreneurship.


WeBuyplanstoconductatokensaleofaninitialsupplyofWBYtokens.

WBYtokenswillbesoldatafixedpricedenominatedXLM(StellarLumens)andthe initial supply will be dependent on the quantityofWBYtokenssold.

TheallocationoftotalWBYtokenswillbeasfollows:

• 30%ofthetotalnumberofWBYtokenswillbeallocatedtocontributorsduringthetokensale.

• 12%ofthetotalnumberofWBYtokenswill be allocated to the team and will begraduallyvestedovera12-monthsperiod

• 5%ofthetotalnumberofWBYtokenswillbeallocatedtoourAdvisors

• And53%ofWBYTokenswillbeallocatedtoourJoiningGrantReserveandwillbedistributedlatertoSEMs.

TokenSymbol:WBY

TotalSupply:1,000,000,000

AvailableforSale:300,000,000

TokenPrice:$0.25*beforediscount

AcceptedCurrencies: FIAT+Cryptocurrencies

MinimumTransactionAmount fortheSales:1XLM=0.2USD1

SoftCap:$5,000,000

HardCap:$25,000,000

TokenDistribution:Asseenbelow

SalesPeriod: Sept. 24th 2018 – Nov. 4th 2018

07.2

07 Token Generation Event

07.1

Token Issuance Summary

* AccordingtoMay2018Exchangerate.

WEBUY White Paper Version 1.3 | 2707 TOKEN GENERATION EVENT

• AllunsoldtokensinthePrivateSalewillgointo thePublicSale

• TeamandAdvisorTokenswillbelockedfor12and 6monthsrespectivelyfromtheTGE

• AllunsoldtokenswillbemovedtotheFoundationPool tobeusedbyitforallmarketingactionstopromote WeBuy.

• 30%tobesoldintheSales

• ThePrivateSalestartsonSept.24th2018andlastsuntil Nov.4rd2018orwhensoldout,whichevercomesfirst

• APublicSalewillbeannouncedifneededandwillbeconductedup to Nov. 4rd 2018

• IftheSoftCapisnotmet,refundswillbemadeviasmartcontracts

• Saleswillberanperweekasfollow:

Weeks Start GMT+1 00:00 End GMT+1 23:59

W1 24/09/2018 30/09/2018

W2 01/10/2018 07/10/2018

W3 08/10/2018 14/10/2018

W4 15/10/2018 21/10/2018

W5 22/10/2018 28/10/2018

W6 29/10/2018 04/11/2018

• TokenswillbedistributedtoBuyersaccordingtothe scheduledbelow:

SeedBuyers 19/11/2018 24/11/2018

SalesW1&W2 26/11/2018 01/12/2018

SalesW3&W4 03/12/2018 08/12/2018

SalesW5&W6 10/12/2018 15/12/2018

07.3

07.4

07.5

Unsold Tokens

Private and Public Sales

Token Distribution Event


08 Budget Allocation

14.37%ofthefundsraisedwillbeallocatedforexpandingthedevelopmentofWeBuyBlockchaintechnologyandtheplatformtobeabletocaterforthegrowthofWeBuy,while39.87%willbespentonthemarketingoftheplatformtocreateawarenessandtheadoptionofWeBuyamongconsumersandSMEs.Operationstaskswilluse32.53%ofthefundsdealingwithlegal,manpowerandITissueswhen12.63%ofthefundswillbeusedtomanagetheoperationfromapureadministrativepointofview.

Development

14.57%

Marketing

39.97%

Operationstasks

32.73%

Administrative

12.73%


General Email:[email protected] Phone:+972-54-5241225

Press Email:[email protected] Phone:+972-54-3266064

Telegram: WBY Medium: @webuy_io

09 Contact Details

mailto:info%40wby.io?subject=

mailto:beni%40wby.io?subject=

https://t.me/joinchat/AkMS_kXOxHps2bF9aVZuRQ

https://medium.com/@webuy_io

Documents

WHITE PAPER - WBY · Creating Virtual Marketplaces 10 Community Engagement Compensation 11 Competitive Advantage 11 03 BLOCKCHAIN 3.1 3.2 3.3 Introduction 12 Stellar Network 13 Rationale