Where best to direct your IT Budget
(and a bit about the future of IT)
David Terrar | D2C | techUK | EuroCloud | Cloud Industry Forum
@DT on Twitter, BizTwoZero.com, www.d2c.org.uk
Agenda• A bit of a history lesson to explain the current IT
landscape • Explain “The Big Shift” or “Digital Disruption” and why
it’s so important?• Why consider this Cloud thing?• Where should you be spending?• Next steps
World Wide Web – 20 years old
• Tim Berners-Lee invented the web at CERN - March 1989• First website - http://info.cern.ch – 6 August 1991• CERN statement World Wide Web technology available on a royalty
free basis - 30 April 1993• Mid to late 90s – the web gets commercial• Google founded 1998• 1999 to 2001 – the dot-com boom and bust – web 1.0• 2002 to now – the web gets interactive – web 2.0 and beyond
"the fundamental interconnectedness of all things"
20042005 2006
20072010 2010
2011
2007
2010
do more with less and do it better
Gartner Magic Quadrant for Cloud Infrastructure as a Service
What next?
• Internet of Things• 3D printing• Nanotechnology• Rate of change is getting faster• What will happen in the next 5 years?
do more with less and do it better
Why cloud?• Lower costs – pay as you go vs. capex• More flexible – scale up, scale down• 24/7 access – anytime, anywhere, PC, tablet and smart phone• Faster deployment – faster time to benefit• Innovation for strategic advantage• Less IT headaches• Richer user experience• Facilitates collaboration• Availability and security
• Great pricing – 2-3 years pay back to standard Office license• Always on the latest Office versions on up to 5 devices• No capital investment – monthly/yearly pay as you go• Microsoft running exchange for you on their servers• No IT support required – from in house or external provider• Great support from people you can actually talk to• Some collaboration built in• Not perfect – confusing licencing options
Cloud based CRM
Plenty of options, invoicing, projects
Cloud based Payroll
Options from MyPaye to ADP
Cloud based Collaboration
Cloud based Document Management
Cloud based Accounting
over 75 cloud accounting solutions in the UK
Integrated business solutions
More Cloud considerations
• Cloud Servers e.g. Amazon Elastic Compute Cloud (EC2)• Hosted Desktop (as a halfway house)• Cloud Backup• Disaster Recovery
Social Media – IT & Marketing budget overlap• Reputation monitoring• Marketing & PR• Market research• Customer services & support• Sales & lead generation• Research & development• Management & collaboration
Tools+
Time+
Content+
Content+
Content
Social Media Channels
Where does your target audience hang out?Go there and join the conversation!
?
Types of social media• Social networks:
• Twitter, LinkedIn, Facebook, (Pinterest, Tumblr, etc.)
• Blogs• Communities and discussion forums• Sharing via media / bookmarks / RSS feeds• YouTube, Google+, Podcasts• LiveChat
Getting Social
• You need a Social Media Strategy• It needs to be fully integrated with your:
Business objectives Marketing plan Overall communications strategy
Mobile Ready? - Responsive Web Design
What do I do next?• Look for some quick wins – email, CRM, collaboration• Fix your website if it isn’t Responsive Design yet• Review your Social Media Strategy (or create one)• Audit your apps and IT infrastructure • Do some research, ask questions, see what the competition is doing
http://www.slideshare.net/david_terrar/where-best-to-direct-your-it-budget
References and photo sources• http://en.wikipedia.org/wiki/File:IBM_card_punch_029.JPG• http://en.wikipedia.org/wiki/File:Blue-punch-card-front-horiz.png• http://en.wikipedia.org/wiki/File:Apple_II_tranparent_800.png• http://upload.wikimedia.org/wikipedia/commons/f/f1/Ibm_pc_5150.jpg• http://www.youtube.com/watch?v=aXV-yaFmQNk• http://en.wikipedia.org/wiki/File:IPhone_2G_PSD_Mock.png• http://en.wikipedia.org/wiki/File:IPad_1_PSD_Mockup.png • http://secrets-of-self-sufficiency.com/how-to-install-a-plug-socket-outlet • http://www.gartner.com/technology/reprints.do?id=1-1IMDMZ5&ct=130819&st=sb• http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg• http://clearslide.com/view/mail?iID=UA7WEVJ8XPWPYSG62QW6• http://mashable.com/2012/12/11/responsive-web-design/
Contact details
David TerrarD2C | techUK | EuroCloud | Cloud Industry Forum
p: +44 (0)1727 866309 m: +44 (0)7715 159423
e: [email protected]: www.d2c.org.ukskype: david_terrartwitter: http://twittter.com/DT @DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com
Recommended
