INFLUENCERS?What’s the big deal about
@hollyhamann@tapinfluence
92% of global consumers trust UGC and WOM more than advertising
We Trust People, Not Logos
Source: Nielsen
And this is only going to get More Important
RESOURCES
#1 source of information for Millennials are “close friends”
Source: The McCarthy Group, 2014
of Millennials do NOT like advertising84%
1500Pieces of content are “due” to each Facebook user each time they log-in, on average
Online CommunityIs a Noisy, Crowded Place
Source: Facebook exec interview, 2013
THE NEW INFLUENCERS
REACH RESONANCE
Content Creators Come in All Shapes and Sizes
CELEBRITYSTATUS
QUALITYCONTENT CREATORS
BUZZ BUILDERS &PROMOTERS
ADVOCATES &EMPLOYEES
Segmenting influencers
REACH RESONANCE
The Megaphone
The CreativeThe ConnectorThe Face
The Reporter
The Designer
The DefenderThe Neighbor
LOW TOUCH
HIGH TOUCH
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70 Million users 80% of Pinterest users are women
Pinterest accounts for 25 percent of retail referral traffic.
Customers spend more money when they convert from a Pinterest referral than any other social referral. Average order value for a Pinterest conversion is $80.54.
Over 80% of pins are re-pins, which speaks to Pinterest’s virality.
94% of all Pinterest activity is from women
49% of Pinterest users use it instead of browsing catalogs.
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40 Million users5 vines are tweeted every second
3 of the 5 most re-tweeted Vines ever are by musicians.
A branded Vine video is four-times more likely to be seen than a regular branded video.
It Would Take You 8 Years to Watch a Vine Video From Every User
Videos will be 55% of all internet traffic by 2016
Vine
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More than 1 billion unique users visit YouTube each month
100 hours of video are uploaded to YouTube every minute
4 billion video views per day.
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
6 billion hours of video watched per month.
40% of YouTube traffic is from a mobile device.
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Makes estimated $5.4m annually from brand ads
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Haulers
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Sneakerheads
Forbes recently estimated that sneakerheads represent about 5% of the $22 billion retail sneaker market in the U.S. That's good for roughly $1.1 billion.
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100 Million active users 71% of users are
under 25 years old
700 million photos and videos per day.
58% of college students would likely purchase a product from a brand that send them a Snapchat coupon..
THANK YOU!
QUESTIONS?
@hollyhamann
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