1https://www.facebook.com/business/success/revel-systems 1

Engaging restaurateurs and retailersRevel Systems

Revel Systems first tested Facebook’s lead ads against link ads that directed people to a campaign landing page. The company quickly determined that lead ads produced superior results. The company then used best practices to help their initiative.

619XMore leads (spend was increased by 74% because of the decreased cost per lead)

74%Lower cost per lead

17.7XIncrease in lead rate

“ Given Facebook’s extensive reach and targeting capabilities, we had long known that it was a channel that could deliver a high quantity of high-quality leads. That’s exactly what the results were from integrating Facebook’s lead ad unit into our Marketo instance with a robust multi-tactic campaign. The effect on our sales pipeline has been impressive, to say the least.”

Eddie Morales DIRECTOR, DEMAND GENERATION