@techconf #tech13LL3
Debra BenAvram, CAEAndrea LangeD ina Lew is , CAE
Website Planning is Fun & Easy (yeah, right!)December 5, 201310:15 – 11:15 a.m.Hashtag: #tech13 LL3
@techconf #tech13LL3
How does your Web project make you feel?
Images courtesy of marin & Clare Bloomfield / FreeDigitalPhotos.net
@techconf #tech13LL3
• To help you establish or tweak your digital communications strategy
We have stories!
@techconf #tech13LL3
• To help you engage members, staff, and users
• To understand user and stakeholder needs
• To work with partners to deliver your vision
We have tips!
@techconf #tech13LL3
• To help you to better manage your digital operations and to prepare for Web upgrades and redesigns
We have a mission!
Develop audience profiles & goals
Audit/Analyze Content
Develop /validate
information architecture
Develop&
Test
Launch Conduct user research
Web/Digital Team
Sample Process
@techconf #tech13LL3
• Use your association’s strategic goals• Conduct a technology audit• Know your culture
Crafting a Digital Strategy
@techconf #tech13LL3
Sample Statement
@techconf #tech13LL3
• Your Users• Research Tips• The Value of Data
Engage & Learn
Take the card sort exercise: http://goo.gl/SQ2Iff
@techconf #tech13LL3
Value of Data
@techconf #tech13LL3
• How to Prepare• What to Look For
Working with Partners
@techconf #tech13LL3
Results
@techconf #tech13LL3
Results
@techconf #tech13LL3
Results
[Placeholder—will show/review results from session exercise]
@techconf #tech13LL3
• Create/Tweak your digital strategy• Know your culture and your users• Make data-driven decisions• Find and nurture good partnerships
An Easier, Funner Web World
@techconf #tech13LL3
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