WEB2.0 MARKETINGThe future is coming.
BRANDING ON THE CHEAP
• Branding vs. direct response
• Personal and/or company brand
BECOME A MARKET LEADER
• Cutting edge
• Distributing content asap
• Engaging with clients
• Be transparent & real
WATCH WITHOUT WATCHING
• Google reader (on iphone - netnewswire)
• Google alerts
• Industry podcasts
HOW I DO IT
• Twitter.com
• Up to the minute
• What I’m looking at, free stuff, soft sell
• Follow those I’m interested in
• Pushed to facebook
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• Facebook.com
• I’m a real person
• I’m involved
• Too many friends?
BE IN MANY PLACES
• Poster
• Multimedia content on the go
• Audio, videos, photos
• Live example (from the iphone)
• Pushed to twitter and then facebook
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• Ping.fm
• 23 other web2.0 sites
• Set it up with good profiles
• Review it once in a blue moon
BRINGING IT TOGETHER
• Twitterfeed.com
• DJ blog, twitter, MelbSEOblog
FORTUNE TELLER DAVE
• Socialnomics insights
• Google is watching web2.0
• Things getting local
• foursquare.com
• maps.google.com
80/20 RULE
• Get into web2.0
• Build your own brand
• Party principle... be cool
• People will catalogue your lifethrough your social media activities
QUESTIONS