WEB2.0 MARKETINGThe future is coming.

BRANDING ON THE CHEAP

• Branding vs. direct response

• Personal and/or company brand

BECOME A MARKET LEADER

• Cutting edge

• Distributing content asap

• Engaging with clients

• Be transparent & real

WATCH WITHOUT WATCHING

• Google reader (on iphone - netnewswire)

• Google alerts

• Industry podcasts

HOW I DO IT

• Twitter.com

• Up to the minute

• What I’m looking at, free stuff, soft sell

• Follow those I’m interested in

• Pushed to facebook

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• Facebook.com

• I’m a real person

• I’m involved

• Too many friends?

BE IN MANY PLACES

• Poster

• Multimedia content on the go

• Audio, videos, photos

• Live example (from the iphone)

• Pushed to twitter and then facebook

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• Ping.fm

• 23 other web2.0 sites

• Set it up with good profiles

• Review it once in a blue moon

BRINGING IT TOGETHER

• Twitterfeed.com

• DJ blog, twitter, MelbSEOblog

FORTUNE TELLER DAVE

• Socialnomics insights

• Google is watching web2.0

• Things getting local

• foursquare.com

• maps.google.com

80/20 RULE

• Get into web2.0

• Build your own brand

• Party principle... be cool

• People will catalogue your lifethrough your social media activities

QUESTIONS