Transcript
Page 1: Wealth Conference 2013 - Driving Traffic & Generating Leads in Real Estate

Driving Traffic & Generating LeadsWill Scully-Power, Managing Director - Datarati

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It’s all about the Benjamin’s

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The Secret to Making Lots

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Fall in Love with Data

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Buyer Behaviour has Changed

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Everyone is a Series of Digits

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Your Lead & Customer Lifecycle

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Attracting Traffic (Direct Mail)

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Personalised URLs

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Capture Leads (Web Forms)

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Nurture Prospects (Segment)

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Understand their Location

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Monitor their Search Phrases

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Understand their Intent

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Listen & Engage

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The Million Dollar question…

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Marketing Automation

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Wealth Conference Website

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Most Engaged Registrants

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Scoring all Digital Behaviour

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Convert Sales

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Convert Sales & Upsell

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Satisfy, Get Referrals & Build Brand

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What are you waiting for…