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Use Social CRM to identify
potential customers
3 Critical
Steps to
Generati
ng
Proactive
Sales Lea
ds
Instead of bombarding everyone with special offers...
How about findingpeople who are actually interestedin your product?
You can do this by monitoring social media.
1step
IdentifyA Need
1step
Identify A Need
Planan
Offer
2step
The Maine Office of Tourismcatches wind of this post through their Social CRM service.
They form a plan to help Peter.
2step
Plan an Offer
Present the
OFfer
3step
Present the OFfer
3step
Being presented with a clear value makes Peter’s decision easier.
Use Social CRM to iden-
tify potential customers
3 CriticalSteps toGeneratingProactiveSales Leads
www.astutesocial.com@astutesocial
The End