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Warm-Up Creating a Public Service Advertisement
Words to Know
Fill in this table as you work through the lesson. You may also use the glossary to help you.
a set of images and related information that help plan a video
a word or phrase used to attract attention for a certain purpose
the attitude of a text or presentation toward the topic
careful study or investigation of a topic
more than one form of communication
details that help prove or disprove something
Lesson Goals
WK2
Lesson Question
?
Create aPSA that
presents amessage.
Explore the purpose
and
of a public serviceadvertisement (PSA).
.
Research evidenceto support a
Use appropriate
.
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Warm-Up Creating a Public Service Advertisement
A Public Service Advertisement’s Purpose
A public service advertisement tries to people to take
on an important , such as:
• a social issue.
• a rule or law.
• an important piece of local .
• a safety protocol.
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Creating a Public Service AdvertisementInstruction
Forms of Public Service Advertisements
Public service advertisements use multimedia, or different forms of
.
PSAs PSAs PSAs
• Text
• Images
• Graphs or charts
• Speech
• Music
• Sound effects
• Video
• Animation
• Images
• Speech
• Music
• Graphs or charts
2Slide
4 Slogans in Advertising
A slogan is a word or phrase that is used to attract and send a
.
A good slogan is:
• , simple, , and memorable.
A good slogan is not:
• long, complicated, or hard to .
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Creating a Public Service AdvertisementInstruction
Comparing Print Ads to Video Ads
While print ads and video ads have many common elements, each has its advantages.
Print PSAs: Video PSAs:
• Focus on one important idea to
support the
• Can be in
print or electronic form
• Can focus on more than one idea to support the message
• Appeal to many
• Can use additional types of
, such as
audio, animation, and video
Advertisements and Tone
The tone is the of a text toward the topic. The tone matches the
and .
Example: Spread fun. Not Flu.
• Purpose: to parents to give children the flu vaccine
• Audience: parents of young children
• Tone: and lighthearted
• Contrasts the way kids feel with the flu to the fun they have when healthy
8
6Slide
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Creating a Public Service AdvertisementInstruction
Elements of a Public Service Advertisement
Claim
for the advertisementThe overall
Evidence
and relevant
Details, statistics, examples,Reason
Statement that
the claim
Comparing PSAs to Argumentative Writing
Argumentative essays: PSAs:
• Make an argument, or claim
• Use and
for support
• Raise awareness about an
• Rely on writing
• Develop the message over several paragraphs
• Make an , or claim
• Use reasons and evidence for support
• Raise about
an issue
• Use multimedia
• Get the message across quickly
12Slide
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Creating a Public Service AdvertisementInstruction
Researching to Gather Evidence for a PSA
Gather ideas by:
1. Researching the
2. three
supporting reasons
3. Finding evidence to support those reasons
Remember to keep in mind:
• the .
• the purpose.
Topic: Food safety
Source: http://www.fightbac.org/safe-food-handling
PSA: Handling food safely• Bacteria in food makes people sick. • Millions of harmful bacteria can get
into food products, kitchens, and equipment.
Choosing an Issue for Your PSA
The first step in creating a PSA is to choose an issue to
research and .
Some topics you have read about include:
• Food safety
• Disease prevention
• Immigration
• The American Dream
17Slide
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Creating a Public Service AdvertisementInstruction
Organizing a Public Service Advertisement
Conclude by reinforcing the claim in a memorable way.
Give the main
and
evidence.
Present your
.
Opening Body
19Slide
21 Storyboards
A storyboard is a set of images and related information that help plan a
.
A storyboard shows:
• Important in the film
• What will during those moments
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Creating a Public Service AdvertisementInstruction
Continuing the Storyboard with a Second Reason
Circle examples in the description of multimedia elements that will be included in the video.
23
Description: A teenager wearing oven mitts opens the oven and takes out a cooking turkey. She checks the temperature, shakes her head, puts the turkey back in the oven, and says, “Cooking food to the correct temperature prevents bacteria from growing.” A chart pops up showing required temperatures for different meats. The teenager narrates, “Steak should be cooked to 145˚ F and poultry should be cooked to 165˚ F to kill bacteria.” The camera switches back to the teenager, who says, “The only way to be sure is by using a food thermometer.”
Source: http://www.fightbac.org/safe-food-handling/cook
Storyboards
A storyboard can have:
• image .
• a description of the scene.
• key written or spoken text,
including
and evidence.
• additional .
• information.
Description: Fly-in text reads “Washing cutting boards can help prevent kitchen bacteria from spreading to food.” A person looks up from washing a cutting board and says, “Did you know that only 67% of Americans report they always wash cutting boards after preparing food?”
Source: http://www.fightbac.org
21Slide
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Creating a Public Service AdvertisementInstruction
23Slide
Building on Your Reason
Underline the statistical information in the passage.
Description: A teenage voice says, “Failing to cook food to a proper temperature can result in food poisoning, a type of foodborne illness.” A nauseated emoticon animates, walks onscreen, and says, “Did you know that, according to the New York Times, every year 76 million Americans get food poisoning? Approximately 5,000 die. But following food safety tips could have prevented all that sickness!” He then says, “Excuse me!” and runs off screen.
Source: http://www.fightbac.org/safe-food-handling/cook
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Summary
? Lesson Question
Creating a Public Service Advertisement
Lesson Question
How do you create a public service advertisement to send an important message?
Answer
Use this space to write any questions or thoughts about this lesson.
?