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Warm-Up Creating a Public Service Advertisement

Words to Know

Fill in this table as you work through the lesson. You may also use the glossary to help you.

a set of images and related information that help plan a video

a word or phrase used to attract attention for a certain purpose

the attitude of a text or presentation toward the topic

careful study or investigation of a topic

more than one form of communication

details that help prove or disprove something

Lesson Goals

WK2

Lesson Question

?

Create aPSA that

presents amessage.

Explore the purpose

and

of a public serviceadvertisement (PSA).

.

Research evidenceto support a

Use appropriate

.

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Warm-Up Creating a Public Service Advertisement

A Public Service Advertisement’s Purpose

A public service advertisement tries to people to take

on an important , such as:

• a social issue.

• a rule or law.

• an important piece of local .

• a safety protocol.

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Creating a Public Service AdvertisementInstruction

Forms of Public Service Advertisements

Public service advertisements use multimedia, or different forms of

.

PSAs PSAs PSAs

• Text

• Images

• Graphs or charts

• Speech

• Music

• Sound effects

• Video

• Animation

• Images

• Speech

• Music

• Graphs or charts

2Slide

4 Slogans in Advertising

A slogan is a word or phrase that is used to attract and send a

.

A good slogan is:

• , simple, , and memorable.

A good slogan is not:

• long, complicated, or hard to .

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Creating a Public Service AdvertisementInstruction

Comparing Print Ads to Video Ads

While print ads and video ads have many common elements, each has its advantages.

Print PSAs: Video PSAs:

• Focus on one important idea to

support the

• Can be in

print or electronic form

• Can focus on more than one idea to support the message

• Appeal to many

• Can use additional types of

, such as

audio, animation, and video

Advertisements and Tone

The tone is the of a text toward the topic. The tone matches the

and .

Example: Spread fun. Not Flu.

• Purpose: to parents to give children the flu vaccine

• Audience: parents of young children

• Tone: and lighthearted

• Contrasts the way kids feel with the flu to the fun they have when healthy

8

6Slide

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Creating a Public Service AdvertisementInstruction

Elements of a Public Service Advertisement

Claim

for the advertisementThe overall

Evidence

and relevant

Details, statistics, examples,Reason

Statement that

the claim

Comparing PSAs to Argumentative Writing

Argumentative essays: PSAs:

• Make an argument, or claim

• Use and

for support

• Raise awareness about an

• Rely on writing

• Develop the message over several paragraphs

• Make an , or claim

• Use reasons and evidence for support

• Raise about

an issue

• Use multimedia

• Get the message across quickly

12Slide

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Creating a Public Service AdvertisementInstruction

Researching to Gather Evidence for a PSA

Gather ideas by:

1. Researching the

2. three

supporting reasons

3. Finding evidence to support those reasons

Remember to keep in mind:

• the .

• the purpose.

Topic: Food safety

Source: http://www.fightbac.org/safe-food-handling

PSA: Handling food safely• Bacteria in food makes people sick. • Millions of harmful bacteria can get

into food products, kitchens, and equipment.

Choosing an Issue for Your PSA

The first step in creating a PSA is to choose an issue to

research and .

Some topics you have read about include:

• Food safety

• Disease prevention

• Immigration

• The American Dream

17Slide

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Creating a Public Service AdvertisementInstruction

Organizing a Public Service Advertisement

Conclude by reinforcing the claim in a memorable way.

Give the main

and

evidence.

Present your

.

Opening Body

19Slide

21 Storyboards

A storyboard is a set of images and related information that help plan a

.

A storyboard shows:

• Important in the film

• What will during those moments

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Creating a Public Service AdvertisementInstruction

Continuing the Storyboard with a Second Reason

Circle examples in the description of multimedia elements that will be included in the video.

23

Description: A teenager wearing oven mitts opens the oven and takes out a cooking turkey. She checks the temperature, shakes her head, puts the turkey back in the oven, and says, “Cooking food to the correct temperature prevents bacteria from growing.” A chart pops up showing required temperatures for different meats. The teenager narrates, “Steak should be cooked to 145˚ F and poultry should be cooked to 165˚ F to kill bacteria.” The camera switches back to the teenager, who says, “The only way to be sure is by using a food thermometer.”

Source: http://www.fightbac.org/safe-food-handling/cook

Storyboards

A storyboard can have:

• image .

• a description of the scene.

• key written or spoken text,

including

and evidence.

• additional .

• information.

Description: Fly-in text reads “Washing cutting boards can help prevent kitchen bacteria from spreading to food.” A person looks up from washing a cutting board and says, “Did you know that only 67% of Americans report they always wash cutting boards after preparing food?” 

Source: http://www.fightbac.org

21Slide

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Creating a Public Service AdvertisementInstruction

23Slide

Building on Your Reason

Underline the statistical information in the passage.

Description: A teenage voice says, “Failing to cook food to a proper temperature can result in food poisoning, a type of foodborne illness.” A nauseated emoticon animates, walks onscreen, and says, “Did you know that, according to the New York Times, every year 76 million Americans get food poisoning? Approximately 5,000 die. But following food safety tips could have prevented all that sickness!” He then says, “Excuse me!” and runs off screen.

Source: http://www.fightbac.org/safe-food-handling/cook

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Summary

? Lesson Question

Creating a Public Service Advertisement

Lesson Question

How do you create a public service advertisement to send an important message?

Answer

Use this space to write any questions or thoughts about this lesson.

?