Quality Over Quantity
• Incentives encourage action, not loyalty• Extreme interactions get shared often• Great relationships reproduce • Don’t be afraid of high touch• Don’t fear your customer’s feedback,
embrace it and make a better experience
Social Media
Mobile Marketplace
• Location-Based Social Networks• Deal-Based Social Networks• Brand Specific Mobile Apps• Quick Response Codes (QR Codes)• Instant Content Creation (Photo / Video)
How Mobile Helps
• Makes your brand available to your customer where and when they choose to access it
• Allows to access to customer feedback that can be responded to in real time
• Creates a more seamless brand experience between the digital and physical space
Location-Based Services
Foursquare, Gowalla, Facebook Places
Location ---
Physical Address ---
Twitter Name ---
Facebook “Like” ---
Categories / Tags ---
User Generated Tips ---
--- Check-in Stats
--- Venue Mayor
--- Venue Photos
User Actions ---
Venue ---Location ---
Mayor ---
Tips ---
Venue Info ---
Check In ---
--- Special / Deal
Managing Feedback
Venue ---
--- Physical Address
Venue Stats ---
User Tips ---
--- Venue Location
--- Leaderboard
Venue Photos ---
Location ---
Business Info ---
--- Venue Wall
Comments
FeedbackLinksPostsEtc.
Photos ---
Venue Check-ins ---
Friend Check-Ins ---
Venue Event ---
Category ---
--- Suggestions
--- Photos
Check-Ins ---
--- Suggestions
Likes ---
Friend Check-Ins ---
--- Check In
--- I got engaged over the weekend
--- Location With A Deal Available
--- Status Update
--- Check In With Friends
--- Check In
--- Like The Venue
Starting The Process
• List your business and claim your pages• Capitalizing on recommendations and tips• Encouraging transactions through deals• Have fun with patrons through contests• Maximize cross promoting through partnerships• Get creative! – (Scavenger hunts, trivia, secret codes, etc.)
Links
• Foursquare• Gowalla• Facebook Places
--- Price
--- Actual Value / Savings
Deal Information ---
Description ---
--- Timer
--- Social Leveraging
--- Price
--- Actual Value / Savings
--- Timer
--- Social Leveraging
Deal ---
Price ---
Savings ---
Timer ---
Sharing ---
Description ---
--- Nearby Deals
--- Reviews
Deal ---
Price ---
Savings ---
Timer ---
Sharing ---
Description ---
Brand Specific Mobile Apps
Examples: University of Vermont, MGM Grand, Smuggler’s Notch, and
The North Face: Trailhead
The University of Vermont
MGM Grand
Smuggler’s Notch
The North Face: Trailhead
Links
• University of Vermont • MGM Grand• Smuggler’s Notch • The North Face: Trailhead
QR CodesAKA: Quick Response Codes
How They Work
Links
• QR Codes: Wikipedia• QR Code Generator • 101 Uses For QR Codes
Tools & Resources
• Boxcar• Bump• Etsy• Google Reader• Hashable• Quora• Timely
Tips & Suggestions
• Have fun!! • High touch every once in a while• Encourage employee story sharing• Challenge yourself to make someone’s day• The customer isn’t always right, sometimes
they’re just upset or having a bad day
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