Famous people who can teach us about media planning
#2 Vivienne Westwood
What did she give to the world?
But is that how she achieved fame?
No, this is how
Consider the country at the time…
So, she invented Punk and the Sex Pistols
So…What does this tell us about media planning?
What do we really know about advertising?
There are a lot of questions
How does it work?
Which 50% of the budget works?
What is driving people to buy
your stuff?
And we spy on the competition
And they spy on us
So we end up with a market that looks like this
And we could have the same homogeny we had in music in 1977
Or we could Be Brave and do something different